CynCity

HITN TV Goes Over-the-Top with Avanza

Wherever viewers are, Spanish-language network HITN intends to find them with the just- launched Avanza, a multi-platform service offering content ranging from nature programming to science and technology, lifestyle and health, current events and preschool education. Before he heads to NATPE, Michael D. Nieves, President & CEO, HITN talks strategy, and his plans for Miami. Cynopsis: […]

Foundry IV: Upping the Esports Game

After making headlines for spearheading WME’s foray into esports, where he oversaw a slew of deals that included a partnership with Turner Sports to launch ELEAGUE and the 76ers’ acquisition of Dignitas, Tobias Sherman created waves when he departed the agency over the summer, taking three members of his team with him. The move that led […]

A Lesson in Integration from Oath CMO Allie Kline

In June, Verizon completed its $4.5 billion acquisition of Yahoo. The telco went on to combine Yahoo and AOL, creating an online services division called Oath. Cynopsis Digital’s David Teich spoke with Allie Kline, Oath’s CMO, to get a sense of how that transition is going – and what other companies can learn from it.  Cynopsis: When plans to form the […]

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Velocity: Meaning from Motion

Is your phone giving you away? Velocity uses advanced sensor data processing techniques to identify a mobile phone user’s motion, technology that has been integrated into the analytics of advertisers in industry verticals like beverage, automotive and retail. “We started our business by identifying risk of injury for athletes, so we have highly developed analysis […]

Short Form Web Series Hot Date Goes Long On Pop TV

Hot Date, which started as a short-form video web series on CollegeHumor, is about to take the linear TV plunge, launching Wednesday, November 8 at 8p and 11p on Pop TV. Electus/Big Breakfast adapted and packaged the series, as it did for truTV’s Adam Ruins Everything – an exercise that does not come without […]

Inside CNBC’s The Job Interview

CNBC’s The Job Interview brings viewers inside the room as real employers interview candidates for jobs. Jim Ackerman, EVP, Primetime Alternative Programming, CNBC, tells why it wasn’s just the job seekers who found the experience nerve-wracking. (Series premieres Wednesday, November 8 with back-to-back episodes at 10p and 10:30p.) Cynopsis: What’s the format of the show? […]

Why Higher Fees Won’t Hurt Netflix

How will higher subscriber fees affect Netflix? Magid’s annual Media Futures study shows the importance of SVOD content, the dedication of the audience, and the increasing household penetration of internet-connected TVs – and a while it may cost more to watch Stranger Things, Orange Is the New Black, The Crown, as the streaming service just raised fees for […]

Making Social Audience Measurement Add Up

Tania Yuki, CEO of Shareablee, the social media measurement and analytics company she founded in 2013, offers insights on how to set standards of social-audience measurement, how “off” numbers are now and which metrics matter most. (Shareablee is presenting a free webinar on Tuesday, Oct. 31, “Measuring What Matters in Social Media 2017.”  For details go here.) […]

Y&R Group Helps Parents Re-enter the Workforce

“Careers pause. Talent doesn’t.” That’s a line from the web site for Young & Rubicam Group’s new 12-week career reboot program, PowerOn, that nicely sums up an initiative designed to help parents and caregivers re-enter the workforce. “It’s time for our industry to embrace this untapped pool of talent,” says Madeline Park, Chief of […]

5 Hot Trends In OOH Advertising

By Paul Donato According to Zenith, projections for OOH media spending in 2018 could reach $10 billion. Paul Donato, Chief Research Officer at The ARF (Advertising Research Foundation), lists the following five trends in OOH advertising, topics that will be discussed in depth at The ARF’s “Maximizing OOH Impact” event on Oct. 30 […]

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