CynCity

5 Hot Trends In OOH Advertising

By Paul Donato According to Zenith, projections for OOH media spending in 2018 could reach $10 billion. Paul Donato, Chief Research Officer at The ARF (Advertising Research Foundation), lists the following five trends in OOH advertising, topics that will be discussed in depth at The ARF’s “Maximizing OOH Impact” event on Oct. 30 […]

Cybercriminal Minds and the Media

Gary Davis, the chief consumer security evangelist at McAfee, is giving an opening keynote at NAB Show New York Wednesday morning. Davis tells Cynopsis why cybercriminals are targeting media companies – and what our readers can do to protect themselves. Cynopsis: Why are cybercriminals targeting media companies? Gary Davis: Because they represent a lucrative target. Cybercriminals […]

Former “Tool Time Girl” Debbe Dunning Gets Adventurous on RFD-TV

Debbe Dunning, former “Tool Time” girl on Home Improvement, has a new project: hosting and executive producing adventure travel series Debbe Dunning’s Dude Ranch Roundup. Each week, Dunning takes viewers on adventures from white water rafting in Colorado to exploring the petroglyphs in Montana, starting November 1 at 9p on RFD-TV. Cynopsis: You’ve come […]

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5 Trends for Networks to Note

Where, and how, TV viewers are watching is ever-evolving. Jon Giegengack, Principal and Founder of Hub Entertainment Research, the insights agency focused on the impact of technology on the way people discover, choose and consume media and entertainment content, offers some by-the-numbers intel. Viewers are not abandoning pay TV: Among people who watch at least 5 […]

Morgan Freeman Tells The Story of Us

By Cathy Applefeld Olson Morgan Freeman has mastered many roles. And while he’s still delving into fictional characters, of late he’s been portraying a particularly inquisitive one—himself. Freeman narrated last year’s Nat Geo series The Story of God, in which he talks with theologians, archaeologists and others about various belief systems around the globe. […]

CNBC’s “Thinking man’s Lotto ticket”

With stock rising for investment-themed programming, Adventure Capitalists goes a step further, showing entrepreneurs taking their recreation innovations to a panel of investors who actually test products in the field. Season 2 is set to premiere on CNBC October 10 at 10p, and EVP, programming and development at 3 Ball Entertainment/ series exec producer […]

Good News From LightWorkers.com

Roma Downey and Mark Burnett have launched a new website, the first digital venture from MGM under Burnett since he became president of the Television and Digital Group. The site is an extension of Downey’s social presence, building on her production company with Burnett, LightWorkers Media. Downey spoke to Cynopsis’ Miranda Shulman about LightWorkers.com, devoted to bringing […]

Attribution: An Idea Whose Time Has (Finally) Come?

Advertisers face issues ranging from ad fraud to transparency to brand safety, impacting their ability to ascertain whether campaigns are actually driving sales. That’s why attribution is the single most emerging critical topic in the industry, and the focus of the Attribution Accelerator Conference on October 12 in NYC.  Alice Sylvester, Partner, Sequent Partners, […]

Carl’s Jr. and Hardees Will Not Be Ignored

Carl’s Jr. and Hardee’s are shaking up the value box space with $5 All Star Meals, and a national ad campaign that puts fast food competitors on notice that they mean business (check out a spot here). New CMO Jeff Jenkins talks strategy. Cynopsis: What is the thinking behind the pull-no-punches campaign? Jeff Jenkins: […]

The Knit Show: Getting Craft-y With Kickstarter

  Earlier this year, former HGTV/DIY star Vickie Howell started a Kickstarter campaign for a studio quality lifestyle web series. The result is The Knit Show with Vickie Howell, debuting on YouTube Thursday, October 5. Howell talked to Cynopsis about making her dream show come true – at warp speed.  Cynopsis: How did The […]

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