Carl’s Jr. and Hardee’s are shaking up the value box space with $5 All Star Meals, and a national ad campaign that puts fast food competitors on notice that they mean business (check out a spot here). New CMO Jeff Jenkins talks strategy. Cynopsis: What is the thinking behind the pull-no-punches campaign? Jeff Jenkins: […]
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The Knit Show: Getting Craft-y With Kickstarter
Earlier this year, former HGTV/DIY star Vickie Howell started a Kickstarter campaign for a studio quality lifestyle web series. The result is The Knit Show with Vickie Howell, debuting on YouTube Thursday, October 5. Howell talked to Cynopsis about making her dream show come true – at warp speed. Cynopsis: How did The […]
Rosehaven Arrives on SundanceTV
Australian comedy Rosehaven is making its U.S. debut September 27 on SundanceTV. The writers and stars of the show, Luke McGregor and Celia Pacquola, talk about their creative process, creating content from their real life, and what it’s like to have a series in the States vs. international. Cynopsis: What is Rosehaven based on? Luke McGregor: Rosehaven is based […]
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New Blizzard Arena Set to Take Esports by Storm
Blizzard Entertainment is unlocking Blizzard Arena Los Angeles, described as “a cutting-edge live-event destination for pro players, esports fans, and everyone else who loves premier competition.” The venue will be based in the legendary Burbank Studios, with the studio at Blizzard Arena Los Angeles custom-tailored and set to open on Oct. 7, featuring multiple sound […]
Advertising Week: The Cynopsis Calendar
Advertising Week, September 25-29 in New York City, is packed with panels and events of interest to the media industry. The Cynopsis Ad Week calendar below includes sessions that might be of particular interest to our readers. Monday, September 25 10:15: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance […]
2017 Creative Arts Emmys
The Creative Arts Emmys will be broadcast on Saturday, September 16 at 8p on FXX, the night before the 2017 Primetime Emmy Awards on CBS. The winners are (spoiler alert!) listed below. Guest Actor in a Drama Series Gerald McRaney (This Is Us) Guest Actress in a Drama Series Alexis Bledel (The Handmaid’s Tale) Guest […]
All Girl Band: “You’ve never seen anything like this before.”
Linda Perry is thinking big for upcoming TV show, All Girl Band. “We’re looking for the female Rolling Stones,” says the Grammy nominated songwriter and producer. But it’s not just the “badass” band that’s got Perry excited – she’s anticipating a talent search with massive marketing and distribution potential. Perry shares her vision with […]
Comedy + Esports = Good Game
Ahead of the first-ever Cynopsis Esports Master Class on September 15, aimed at breaking down the essential elements and opportunities in an exploding business, Esports Content & Chairperson Chris Pursell got the goods on a new esports-themed comedy from Dan Harmon. With a tenderness that echoes the relationship between the sci-fi genre and Adult Swim’s smash Rick and […]
Watch This: mitu Makes a Facebook Move
As it experiments with new formats, mitu, creator of media and entertainment seen through a Latino lens, has partnered with Facebook to license two digital series to Facebook platform Watch. But as content creators are all too aware, it’s not a one-size-fits-all-formats world. Mom’s Movie Review is an unscripted comedic series that has mitu-lebrity Emmanuelle and his mother watching and […]
A Message from Randy Falco, President and CEO of Univision Communications
NEW YORK – AUGUST 18, 2017 – Almost 40 years ago, Justice Thurgood Marshall – the first person of color to sit on our nation’s highest court – spoke in Charlottesville, telling the graduating class of the University of Virginia: “Where you see wrong or inequality or injustice, speak out, because this is your […]
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Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
