With HyperX hitting the big 15 this year, anchored with a mantra of developing “gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond,” the brand continues to establish itself within the esports meta through long-term partnerships that include […]
CynCity
Why Viewers Are Taking a Ride with Live PD
They really liked it. Last month, A&E ordered 100 more episodes of Live PD, with shows airing Friday and Saturday nights during the summer. Big Fish Entertainment president Dan Cesareo talks about what makes the new show, cable’s top unscripted crime series, resonate with viewers. Cynopsis: What are viewers surprised by when they watch the show? Dan Cesareo: […]
Monetizing Online Video – Current Challenges and Solutions
By Matt Smith, Principal Evangelist for Media, Brightcove There is no denying the growth in online video. It is an unstoppable force of nature and permeates every aspect of our daily lives. Whether you are eight or eighty, it’s likely you consume some form of video in the course of a day. As viewing […]
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“I have to tell that story”: The Road to Nat Geo’s Iraq Mini-series
By Cathy Applefeld Olson On April 4, 2004, a U.S. 1st Cavalry Division platoon was ambushed in Sadr City, Iraq—an incident that resulted in the deaths of eight soldiers and injury of 50. ABC News reporter Martha Raddatz’s best-selling account of what came to be known as “Black Sunday” is the foundation of eight-part miniseries […]
2017 Fall TV Series Premieres
Ready or not, here they come! Broadcast and cable nets have a bumper crop of new and returning prime time series. 2017 FALL TV SERIES PREMIERES Sunday, September 3 8p: Smithsonian Channel: Mighty Cruise Ships 8p: RFD-TV: Hee Haw 9p: Animal Planet: North Woods Law 9p: HGTV: Island Life 9p: AXS TV: The […]
ABC Fall Premiere Dates
ABC starts the 2017-18 season with a slate of five new series as well as returning shows, including the milestone season 25 of “Dancing with the Stars.” Monday, September 18 8:00-10:00 p.m. “Dancing with the Stars” (Season 25 premiere)Monday, September 25 10:00-11:00 p.m. “The Good Doctor” (Series premiere) Wednesday, September 27 8:00-8:30 p.m. “The […]
Embrace the Migration of Measurement…Or Else
With audience measurement in the throes of a major transformation, Cynopsis is moving the conversation forward with the August 3 Measurement & Data Conference in NYC, focused on where the industry is going – and how we get there. One of our featured speakers, Mark Risis, Head of Global Partnerships & Data Sales […]
Complete List of 2017 Emmy Nominees
From comedies to commercials to costumes, here is the the complete list of nominees for the 69th Emmy Awards. The awards show will air live on CBS Sunday, September 17; the Creative Arts Emmys will air September 16 on FXX. Outstanding Character Voice-Over Performance American Dad! • Fight And Flight • TBS • 20th Century […]
Social Good: How Nat Geo Turns Ideas Into Impact
Effective social good initiatives foster brand love from a generation that values companies that give back. But how do you hit the right note? Brendan Ripp, Executive Vice President of Sales and Partnerships at National Geographic, offers insights on the kinds of bold, clear goals and partnerships that rally organizations and engage consumers. Cynsiders: Why […]
From Trust to Tech: Hot Topics in Cannes
What were key takeaways at the 64th Annual Festival of Creativity in Cannes? Tim Mahlman, President of Ad Platforms at Oath, offers his perspective on the event’s hot topics. Brand Safety “In the digital environment, which is naturally a more open ad ecosystem, brand safety has always been top-of-mind for advertisers and agencies. […]
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Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...
