Advertising Week, September 25-29 in New York City, is packed with panels and events of interest to the media industry. The Cynopsis Ad Week calendar below includes sessions that might be of particular interest to our readers.
Monday, September 25
10:15: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance
Playstation East
10:15: Will Data and Digital Resurrect TV?
Thomson Reuters
10:30: The Art of Activating Millennials
Shutterstock Stage
11:15: Video: Connecting People, Reshaping Marketing
Playstation East
12: Creating Content for Millennials
Shutterstock Stage
12: Transforming Marketing for the Digital Age
Target Media Network Stage
12: Is the Agency of the Future Still an Agency?
4A’s Centennial Stage
12:15: The Future of Marketing: Driving Growth in a Digital World
Playstation East
12:45: Not Your Parents’ Branded Content
Shutterstock Stage
1:15: The Not Fake News Political Advertising Roundtable
Thomson Reuters
2:15: Man vs. Machine: Media Planning in an AI-fueled World
Target Media Network Stage
2:15: The Changing Technology-Brand-Agency Relationship: Disruption Ahead
4A’s Centennial Stage
3p: We Must Be Able to do Better than This: Making Better Ads for Mobile
Shutterstock Stage
3:45: #Sponsored
Shutterstock Stage
4:30: Agency of the Future: Becoming the CMO’s Secret Weapon
4A’s Centennial Stage
5:15: CEO Action for Diversity & Inclusion
Playstation East
6:30: Opening Gala
Radio City Music Hall
8: Opening Gig
Irving Plaza
Tuesday, September 26
10: Wired Brand Storytellers
Shutterstock Stage
11:15: The Automated Marketplace
Target Media Network Stage
11:15: Driving Diverse Thought: The New Roles & Responsibilities of Clients and Agencies
Centennial Stage
11:30: Raise Your Attribution IQ: Demystifying the Multiple Attributes of Attribution
Tech Xperience & Workshop Stage
12: Brave Storytelling: Managing Trust and Truth
Shutterstock Stage
12:15: Data Powers Programmatic, but What Powers Data?
Tech Xperience & Workshop Stage
12:45: The Next Era of Programmatic
Target Media Network Stage
12:45: Where Storytelling Meets Selling in a Mobile First World
Shutterstock Stage
1:30: Customer Value and Loylaty – Driven Through Data Insights
Target Media Network Stage
2:15: Brands, Agencies and DSPs: The Triple Threat Future of Digital Advertising
Target Media Network Stage
3:45: When Programmatic Buying Gets Placement Right
Target Media Network Stage
3:45: Scaling Branded Visual Content Creation for Digital & Social Channels
Shutterstock Stage
4:30: What Is Good Data & Its Future?
Target Media Network Stage
5:15: Reimagining Nostalgic Programming in the Digital Age
Shutterstock Stage
5:30: AW Connects with COZI TV (ed. note: cocktails!)
Wednesday, September 27
9:45: Popcorn & a Movie: Snackable Entertainment
Shutterstock Stage
10:15: Native Ad Forum
Nasdaq MarketSite
10:30: The Evolution of Entertainment Marketing in a Connected World
Shutterstock Stage
10:30: A Bird’s Eye View Into OTT
Bing Stage
11:15: The Current State of Play in Data-Driven Advertising
Target Media Network Stage
11:15: The Instagram Effect|Where Business and Passions Meet
Playstation East
11:15: TARGETED.TV
Shutterstock Stage
12: Measuring Up
Target Media Network Stage
12:45: comScore Seminar
Target Media Network Stage
12:45: Bringing a Hollywood Perspective to Madison Avenue: Collaborations in Storytelling
Shutterstock Stage
1:15: It’s Not That Complicated…How to Create and Perfect Your Native Strategy
Nasdaq MarketSite
1:30: Moving from Device-Centric Targeting to People-Based Messaging
Target Media Network Stage
2:15: Keeping the Creative Spark Alive in a Data Driven World
Target Media Network Stage
3: Next Gen for a New Gen: Content, Voices and Influencers
Shutterstock Stage
3: Crafting Immersive Experiences: A New Language in Storytelling?
Bing Stage
3:45: WTF Does Data Have to do With Entertainment?
Shutterstock Stage
3:45: The ROI of Becoming Data-Driven: How Do You Measure Success?
Target Media Network Stage
4:15: Minding the Machines: Solving the Tech Transparency Problem
Nasdaq MarketSite
4:30: Are Brands & Agencies Really the New Movie Studios?
Shutterstock Stage
4:30P Moments that Matter (Snapchat)
Bing Stage
5: Substance Will Be Viral
Nasdaq MarketSite
6:30: 4A’s 110th Anniversary Gala
Cipriani Downtown
9:30: UCB Comedy (by invitation only)
UCB East
Thursday, September 28
9:15: Town Hall Series: Snap’s Imran Khan with HBO’s Richard Pepler in Conversation
Playstation East
9:30: Depictions of African-American Women
Upper Story
10: Freewheel Focus: The Evolution of Video
Target Media Network Stage
10: Mitu Workshop
Tech Xperience & Workshop Stage
11:15: How to Become a Video First Business
Target Media Network Stage
12: Total Video & OTT for Fortune 100 Brands
Target Media Network Stage
12:15: Attribution: From the Fundamentals to the Unexpected
Tech Xperience & Workshop Stage
12:45: Masters of Monetizing Content
Target Media Network Stage
2:15: Streaming Is the New Black
Target Media Network Stage
2:45: The Power of the Fan: How to Win Them (& Their Friends)
Shutterstock Stage
3: Can Brands Actually Tell a Story in 6 Seconds?
Target Media Network Stage
3:15: Big Screen + Small Screen – The Valie of Adding Mobile Video to a TV Campaign
3:15: Fireside Chat with Snap’s Nick Bell
Playstation East
Tech Xperience & Workshop Stage
3:30: Extending the Live Experience
Shutterstock Stage
3:45: The Next Step in Video Targeting Solutions
Target Media Network Stage
3:45: In a Post-Truth World, How Should Brands Behave?
4A’s Centennial Stage
4:15: Fox Seminar
Playstation East
4:30: Attention Is the New Currency for Advertisers
Target Media Network Stage
5:15: Programmatic Video
Target Media Network Stage
5:15: The Wheel of Truth with Digiday
4A’s Centennial Stage
8:30: Nucleus Wrap Party (invitation only+ platinum & super delegate)
For the full Advertising Week calendar, go here: http://newyork.advertisingweek.com/calendar/
