CynCity

Flipping the Script on Gender Inequality in Hollywood

Satirical short-film digital series Flip the Script is part of a campaign to open a fresh dialogue on a hot topic: gender parity in Hollywood. The satirical series is based on real-life, sexist experiences of women in the industry, re-enacted verbatim – but with gender roles swapped. Writer/creator Ally Iseman (American Housewife) tells Cynopsis why she thinks laughter could […]

Keeping a Format Fresh Takes More than a New Coat of Paint

 Producer Arthur Smith, founder of A. Smith and Co. Productions, says avoiding format fatigue means meeting audience expectations with meaningful change. When an ongoing TV series is being produced – whether it’s Amazing Race, Survivor, or Hell’s Kitchen, it’s always important to avoid complacency, freshen the format, and bring new things to the table. This applies […]

Reaching the LGBT “TVideo” Viewer

By Amy Hunt, VP, TVideo and Media Sales, GfK MRI A core promise of OTT viewing and programmatic ad buying is the ability to target key audiences. With a deeper understanding of key consumer groups, advertisers have the ability to target potential customers with greater accuracy and effectiveness. Collectively, LGBT consumers in the US account […]

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Why the B2B TV Ad Business Needs the Human Touch

By Fred Cunha, VP of Video Network & Support, Extreme Reach No matter the industry, today’s business world is more automated than ever before. We’re seeing increasing examples of “business chatbots” deployed to assist customers, and sales of automated kiosk technology is expected to be worth more than $30 billion by 2020. This digital-centric, “self-service,” model […]

When it Comes to Emerging Advertising – What’s Smoke, and What’s Fire?

Addressable, programmatic, OTT, data-driven… with so much confusion surrounding the emerging forms of linear TV advertising, Dave Morgan, CEO and founder of Simulmedia, offers his take on where there’s smoke, and where there’s fire. What’s Smoke and what’s Fire? List of 5 Things you need to know about Emerging Advertising  The months of April and May roll around every […]

Nat Geo Goes Further with Genius

Genius marks “a true turning point” in the rebranding of National Geographic, says Carolyn Bernstein, EVP, Head of Global Scripted Development and Production, an example of the bold and ambitions storytelling that is helping the network go…Further. Cynopsis: How would you describe the network’s rebranding?  Carolyn Bernstein: As part of the rebrand in the fall, we adopted a tagline […]

Looking for New Answers to the Age-Old Question

More data is good – but relevant data is better, says Manish Bhatia, North American CEO, Kantar Media. Bhatia offers his take on the burning issue in advertising.   Cynopsis: Where do you see the digital ad market heading?    Manish Bhatia: Advertisers follow eyeballs, and whichever screen gets an increasing amount of people’s time […]

Living the Dream

By Herbie J Pilato It’s important to stay the course. If you have a dream, whatever that dream might be, if it’s a good dream, that will somehow benefit others, bring a measure of joy, information, entertainment – especially in a positive way, then you have to stay the course. It becomes your obligation to […]

A Buyer’s Advanced TV ‘Watch out’ Moments

By Thuy Nguyen, VP, Commercial Development DETV at Videology, Inc. According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies […]

FuboTV and the sports-first virtual MVPD

Dish, Sony, AT&T, Google, Hulu…fuboTV? OTT-based TV bundles – AKA “virtual MVPDs” – are all the rage these days, as companies vie to carve out market share in the rapidly growing space. But fuboTV is employing a different strategy than the rest: Its new service, now in beta, has a central focus on sports. Cynopsis […]

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