CynCity

National Geographic Reaches for the Stars With One Strange Rock

National Geographic is going out of this world with One Strange Rock, premiering Monday, March 26. Hosted by Will Smith, the 10-part docu-series from filmmaker Darren Aronofsky and producer Jane Root features astronauts sharing personal perspectives from their time in space. Tim Pastore, President, Original Programming & Production, National Geographic, talks about how the […]

Forged in Fire: Finding the Common in the Uncommon

A competition series that has bladesmiths attempting to recreate iconic swords might not have seemed like the (ahem) sharpest idea, but it’s a History hit. With season 5 of Forged in Fire premiering Tuesday, March 13, Jodi Flynn, President, Outpost Entertainment and executive producer of the series, explains why “under the radar” concepts can resonate with TV […]

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Hollywood Medium with Tyler Henry Gets Bigger

Season three of E!‘s Hollywood Medium with Tyler Henry is airing Wednesdays at 9p, with celebs looking for advice, connections and closure. Stephanie Drachkovitch, 44 Blue Co-Founder and President talks about what’s different this time around. Cynopsis: How is this season of Hollywood Medium be different?  Stephanie Drachkovitch: We feel like we’ve gotten our biggest […]

Hispanic Networks: An Unstoppable Evolution of Kids’ Content

HITN TV Programming and Acquisitions Director Erika Vogt, a veteran in the Hispanic media world, discusses the challenges Hispanic families face in the children’s entertainment market – and shares what HITN TV is doing about it. The children’s entertainment market faces numerous challenges, especially among Hispanic families in the United States. Many of these […]

Local News’ “Halo of Trust”

It’s no surprise Facebook is bringing more local news stories to users – according to a survey from Videa, most respondents said they trusted local news more than national news. Videa’s President, Shereta Williams, explains the “halo of trust” in the era of fake news, and how local stations can take advantage of evolving viewing habits. […]

5 Digital Ad Trends Already Taking Over 2018

By John DeVine, Chief Revenue Officer, Oath From CES to the Big Game to the IAB Annual Leadership Meeting next week, marketers are buzzing about what needs to change in 2018 to improve digital ad effectiveness and how the industry as a whole can deliver on these needs. Here are five trends that have […]

Social Giant 9GAG’s Secret for Engaging Gen Z

Launched in 2008 as a website, Asia’s viral social giant 9GAG now boasts 150M users worldwide and is the most followed entertainment brand across social media (43.5M followers on Instagram, 38M on Facebook and 14.5M on Twitter). But with an open and collaborative platform that draws Gen Z and Millennials together to share, discover […]

Mindshare’s Culture Vulture Insights for TV Networks

Mindshare released a new “Culture Vulture” report, exploring key consumer and cultural insights every brand should focus on. Kyle Ranally, Manager, Consumer Insights, Mindshare North American, pulled out 4 big takeaways and implications for TV networks: CHILDHOOD, REIMAGINED: Parents are indulging their kids with more toys and technology, and allowing them have more control over […]

Getting Real About “Peak TV”

From broadcast to cable and beyond, INE Entertainment (Hayley Ever After) Managing Partner Eric Day offers his thoughts on scripted versus reality, emerging platforms and his pet peeve regarding “peak TV.” Cynopsis: With rampant cord cutting and the growth of skinny packages, do you think consumers will be willing to pay a premium for access to networks […]

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