By Dan Ciccone, SVP, Managing Director at REV/XP As we all watched “rostermania” unfold leading up to the Call of Duty World League roster lock about a month ago, I was intrigued by the rumors and speculation put out by fans and endemic press outlets as to why events were unfolding the way that they […]
CynCity
When it Comes to Commercials, Less is More at truTV
truTV has entered the Upfront advertising buying season buoyed by its Limited Commercial Interruption strategy. Network president Chris Linn explains how for his network, less really is more. Cynopsis: What research led to your taking this approach? Chris Linn: The initial idea really stemmed from us looking for ways to create the best possible viewing […]
Tongal Flips the Script on Content Creation
Recently TIDAL announced a partnership with LeBron James’ digital media company, UNINTERRUPTED, to exclusively premiere Becoming Bobby Feeno, a docu-series that’s part of a new wave of community-created content. Tongal co-founder and president James DeJulio explains how the global creator network is rewriting the rules for original entertainment. Cynopsis: How is the development model […]
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Nick Jr. Gets A Jolt of Girl Power with Emmy-Winning Spot From Jonas & Co
Jonas & Co, an advertising and production company, just won an Emmy Award for its original spot for Nick Jr., “Girls in Charge: Girl Power Campaign.” The spot plays off the tropes of a Hollywood action movie trailer, blending real girls with Nick Jr. characters. Hema Mulchandani and Jonas Morganstein talk about the alarming research that led to the […]
Reelz Taps Underserved Market By Getting Real
Heading into Upfront season, Cynopsis sat down with REELZ SVP of Advertising Sales Bill Rosolie to discuss the challenges and opportunities for advertisers heading into the 18-19 Upfront. Cynopsis: What are the most pressing challenges that advertisers will face in this year’s Upfront? Bill Rosolie: The Upfront environment and overall media marketplace has grown even more challenging for advertisers and their agencies due to the ongoing decrease in C3 GRPs, doubts about digital ROI […]
How to Refresh a Reboot – Without Alienating the Audience
Tom Farrell, CEO of The WorkShop and Co-Executive Producer of TLC’s Trading Spaces revival, was also the showrunner for the original series. How do you refresh a classic without alienating the original core audience? A mix of something old, something new, Farrell tells Cynopsis. Cynopsis: What’s the right recipe for non-scripted series reboot?
WimLink: Working to Solve the Gender Equality Issue
Shareablee and WimLink, which connects women in media and tech to promote leadership and professional development, are holding a special event, “Advancing Women – Leadership in Sports and Digital” on Thursday, April 26, 6p, at Shareablee’s offices. Tania Yuki, Founder and CEO of Shareablee, shares what it’s all about. Cynopsis: How did you and […]
To Really Measure the Tiger Woods Effect, Check the Data
By Doug Pollack, GM of aiTV Products & Innovation The Lotame aiTV team has just wrapped a study examining the composition of the Masters Tournament audience across millions of smart TVs. For the analysis, our aiTV platform, which delivers advanced TV audience targeting, was used to profile the tournament’s viewers. Here’s what we found. […]
The “Funny Truth” About Mr. Clean
Aptly enough, the Mr. Clean “Cleaner of Your Dreams” campaign cleaned up at the Advertising Research Foundation’s 2018 David Ogilvy Awards, winning not only the Grand Winner prize, but a Gold for Brand Transformation. Dan Koutoulakis, Planning Director, Leo Burnett Canada around the “Cleaner of Your Dreams” campaign, talks about the surprising research that guided […]
Why True Crime Is Killing It On TV
ID renewed docu-series Fatal Vows, from CMJ Productions II Inc., for season 6. CMJ, which also produces true crime series The Will: Family Secrets Revealed, Accident Investigator, Natural Born Outlaws, Guilty Rich, Outlaw Tech and A Stranger in my Home, announced it is developing Popular Crime with cult crime book author Bill James. Cynopsis […]
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Cynsiders
For New York Life, When the Whistle Blows, the Real Story Begins
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and...Why Local Media Sellers Need Different Tools Than National Buyers
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than...Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...
