A&E’s Nightwatch Nation, an expansion of the net’s Nightwatch, premieres Thursday, August 16 at 10p. Rasha Drachkovitch, Co-Founder & CEO of 44 Blue Productions and Executive Producer on Nightwatch Nation, talks about how – and why – this iteration is different. Cynopsis: How does Nightwatch Nation differ from the original Nightwatch? Rasha Drachkovitch: Nightwatch Nation differs […]
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Why Nat Geo’s Yellowstone Live Will Be Full of Surprises
National Geographic’s four-night live event, Yellowstone Live, launched Sunday, August 5, and will sweep through over 22 million acres of wilderness to give viewers unparalleled access across the Greater Yellowstone ecosystem. Executive Producer Al Berman explains why he has no doubt the live production will keep viewers engaged.  Cynopsis: How do you prepare ahead of […]
Brands and Trust: It’s All About the Data
By Jeff Lucas, VP & Head of American Sales, Oath  For advertisers in 2018, brands matter, trust matters and solutions matter. Ad campaigns are only as strong as the environment in which they’re placed. Prioritizing brand-safe premium content helps to build a trusted brand identity.  You may recall from our
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Vo Williams Writes TV Music “With Purpose”
The resume of music industry trailblazer Vo Williams includes Empire, Ballers, Lethal Weapon, SNL and Atlanta. Williams, who aims to write music “with purpose,” talks about music’s place in storytelling. Cynopsis: How did you get started writing music for TV shows? Vo Williams: In 2014, my good friend and frequent collaborator Sjae, linked me up […]
Three GDPR & Data Takeaways From This Year’s Cannes Lions
By Chris Hogg, Managing Director EMEA, Lotame  With this year’s Cannes Lions now in the books, what better time to reflect on some of the key themes of the festival? One of the biggest trends in the French Riviera last week was GDPR, which is now one-month young. Advertisers and marketers from all over […]
Whistle Sports: Reaching the New Young Demo
Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, has just raised over $28 million in funding led by global investment company Aser. Whistle Sports CEO John West talks about reaching and engaging young sports fans in new ways. Cynopsis: How is engaging young audiences different today than, say, 10 years ago? […]
Five Things Viewers Don’t Know About History Survival Hit Alone
Season 5 of History survival hit Alone premieres Thursday June 14 at 10p, and will once again feature intrepid competitors braving harsh conditions, documenting the experience themselves – no camera crews allowed. Shawn Witt, executive producer of the series and co-president at Leftfield Pictures, offers behind-the-scenes intel. 1) Thousands of potential participants are narrowed […]
Esports Live! Using Technology to Create Maximum Impact
Esports live events involve many moving parts. WorldStage Inc., provider of audio, video and lighting equipment and services, answers the questions planners should be asking before they dive in. Seemingly out of the blue, electronic gaming in the form of live sporting events has become a phenomenon, attracting fans by the thousands to halls and […]
The Key to Transitioning Linear TV Spend Into Programmatic? It’s Complicated
What was the key to success when agency The Basement was tasked with helping smart lock device maker Schlage transition its linear TV ad spend into a programmatic TV plan? Basement CEO Brian Phillips talks strategy. Cynopsis: What goal did Schlage have when they came to you? Brian Phillips: Schlage provides a variety of […]
Grappling with GDPR: What Brands Need to Know About Data Privacy
As Europe’s General Data Protection Regulation forces companies worldwide to conform to stricter privacy standards, firms are struggling to determine how they can safely implement GDPR, protect user data from hackers, and be transparent in online advertising and communications to avoid a public backlash and/or regulatory penalty. Allie Bohm, Policy Counsel at Public Knowledge and a speaker […]
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For New York Life, When the Whistle Blows, the Real Story Begins
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and...Why Local Media Sellers Need Different Tools Than National Buyers
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than...Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...
