The 1970s was a time of massive change in America, an upheaval that was represented on TV. Former network TV exec Jim McKairnes has written a book, All in the Decade: 70 Things About 70s TV That Turned Ten Years Into a Revolution, recounting a raucous ten years in the life of television. An excerpt is […]
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In Double Take, Chris Jones Uses Hypnotism to Shake Up the Prank Show Format
Comedian and hypnotist Chris Jones is host of Double Take, a prank show with a twist premiering on Facebook Watch on October 24. America’s Got Talent viewers will recall Jones hypnotizing Howie Mandel, even getting the germaphobe to shake hands with his fellow judges; he’ll also be on hand for the Cynopsis Model D […]
Two Big Reasons Walmart’s Streaming Service Will Succeed
By Tripp Boyle, SVP, Connekt Do traditional mass market retailers have any future in the video streaming space? Walmart seems poised to place a multi-billion dollar bet that the answer is yes, despite the dramatic flameout of competitor Target’s video service just three years ago. Nonetheless, if I were a bookie, I’d say […]
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A Fraud-Free Guarantee for Brands IS Possible. Here’s How
By Abbey Thomas, CMO, Tremor Video DSP Marketers should not accept fraud as an inescapable cost of digital advertising. Yes, it is a real problem. Yes, eradicating it completely is difficult and won’t happen overnight. But marketers should not be the ones liable for the dollars wasted on fraudulent views and clicks. Only 18 percent […]
Truly Original’s Glenda Hersh Tells How to Keep it Real in Reality Show Casting
Casting TV shows is a challenging process – no less so when you’re asking people to just be themselves. Glenda Hersh, co-president and co-CEO of Truly Original, the unscripted production company behind Ink Master (season 11 is airing Tuesdays at 10p on Paramount Network), as well as History’s Swamp People, truTV’s Hack My Life, and […]
General Hospital Star Jacklyn Zeman Set for Daytime Double Duty on TLC’s Make This Place Your Home
Jacklyn Zeman is best known to TV audiences as Bobbie Spencer on General Hospital, a show she joined in 1977. But she’ll soon be doing double duty on daytime – albeit without so much drama – on new TLC home design and lifestyle program, Make This Place Your Home, launching Saturday, September 29 at 9a. […]
Syndication: The New Secret Sauce?
Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by the creative team of Cleve Keller and Dave Noll, has ideated, created and produced more than 350-episodes of original series airing globally in 2018. Last week, Face the Truth, a Keller/Noll created series (produced in conjunction with CBS Television Distribution, Dr. Phil […]
What Ad Skippers Teach Marketers About Consumers
By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding out that a consumer skipped your ad. The copy you painstakingly crafted, the creative you lovingly built, all ignored in less time than it takes to read this sentence and a potential customer lost to the fast-changing winds of streaming […]
Insight TV Gets Technical with 4K – But Keeps Content Real
The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD HDR for millions of homes across the globe, on a 24/7 linear channel. Insight just moved to the U.S. in 2017 – CEO Rian Bester talks about what took so long, and what lies ahead. Cynopsis: What made the US market attractive for Insight TV? Rian Bester: The United States […]
How Disruptors Are Reshaping the Entertainment Marketing Industry
How is digital changing the entertainment marketing industry – and what are the next big disruptors? Steve Kazanjian, president and CEO of PromaxBDA, the global association whose mission is to foster community, aid in professional development and celebrate achievement via awards shows, offers his insights. Cynopsis: How has digital changed the business? Kazanjian: There’s […]
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For New York Life, When the Whistle Blows, the Real Story Begins
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and...Why Local Media Sellers Need Different Tools Than National Buyers
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than...Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...
