CynCity

Why TV Networks Should Get In the Podcast Game

 Donald Albright joined friend and music video director Payne Lindsey to launch content creation company Tenderfoot TV in 2016. Since then, Tenderfoot has released the viral true crime podcast “Up and Vanished” and the subsequent number one hit podcast “Atlanta Monster.” Albright tells Cynopsis how the podcast business is changing – and why TV dive in deeper. […]

Did the 1970s Change TV – Or Vice Versa?

The 1970s was a time of massive change in America, an upheaval that was represented on TV. Former network TV exec  Jim McKairnes has written a book, All in the Decade: 70 Things About 70s TV That Turned Ten Years Into a Revolution, recounting a raucous ten years in the life of television. An excerpt is […]

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A Fraud-Free Guarantee for Brands IS Possible. Here’s How

By Abbey Thomas, CMO, Tremor Video DSP Marketers should not accept fraud as an inescapable cost of digital advertising. Yes, it is a real problem. Yes, eradicating it completely is difficult and won’t happen overnight. But marketers should not be the ones liable for the dollars wasted on fraudulent views and clicks. Only 18 percent […]

Truly Original’s Glenda Hersh Tells How to Keep it Real in Reality Show Casting

Casting TV shows is a challenging process – no less so when you’re asking people to just be themselves. Glenda Hersh, co-president and co-CEO of Truly Original, the unscripted production company behind Ink Master (season 11 is airing Tuesdays at 10p on Paramount Network), as well as History’s Swamp People, truTV’s Hack My Life, and […]

Syndication: The New Secret Sauce?

Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by the creative team of Cleve Keller and Dave Noll, has ideated, created and produced more than 350-episodes of original series airing globally in 2018. Last week, Face the Truth, a Keller/Noll created series (produced in conjunction with CBS Television Distribution, Dr. Phil […]

What Ad Skippers Teach Marketers About Consumers

By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding out that a consumer skipped your ad. The copy you painstakingly crafted, the creative you lovingly built, all ignored in less time than it takes to read this sentence and a potential customer lost to the fast-changing winds of streaming […]

Insight TV Gets Technical with 4K – But Keeps Content Real

The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD HDR for millions of homes across the globe, on a 24/7 linear channel. Insight just moved to the U.S. in 2017 – CEO Rian Bester talks about what took so long, and what lies ahead. Cynopsis: What made the US market attractive for Insight TV? Rian Bester: The United States […]

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