John Dokes, recently promoted to Chief Content Officer and President of AccuWeather Network, is leading the company’s aggressive move into content creation. Dokes talked to Cynopsis about evolving audience behavior, digital tools – and all that jazz. Cynopsis: What are the biggest challenges facing the industry right now?John Dokes: The biggest challenge for the industry […]
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Nat Geo Launches Genre-Busting Hostile Planet
Nat Geo nature doc-series Hostile Planet premieres tonight, April 1 at 9p. Geoff Daniels, EVP of Global Unscripted Entertainment at the network, shares how the series is refreshing the genre – and why its host was a Bear necessity. Cynopsis: How is Hostile Planet pushing the boundaries of the genre? Geoff Daniels: By combining the […]
Facebook Watch Goes to the Dogs
The season finale of Facebook Watch’s new interactive competition series, World’s Most Amazing Dog, which features Facebook users uploading “auditions” of their dogs performing, drops today, March 28 (the competition’s final results will be revealed April 4). 3 Ball Entertainment President Ronak Kordestani breaks down the format. Cynopsis: This is the first series of its […]
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Listening to Latinx Voices
LA-based production company Campanario Entertainment is working to change the way Latinx voices are being presented in entertainment, with projects like Bravo’s Mexican Dynasties, as well as the Netflix scripted series on Selena Quintanilla, Selena: The Series, and the Spanish-language format of Nailed It! for Netflix Mexico. After a bidding war, Amazon recently acquired a Campanario property, […]
HITN Grows In Brooklyn
What prompted Spanish-language public broadcast network HITN to expand its headquarters in Brooklyn, NY? “Our growth as an organization started four years ago when we determined that in order for HITN to remain a relevant source of smart programming for Hispanic families we would need to adapt to the evolving habits of ‘anytime, anywhere’ media […]
Blockthrough’s CEO Makes the Case for Ad Recovery Solutions
Publishers could recover millions of dollars they are currently losing to adblockers, according to Blockthrough CEO Marty Kratky-Katz. Here, he makes a case for ad recovery solutions like his company’s. Why have publishers given up on adblockers? For one, there’s a valid concern about category fatigue. Because many of today and yesterday’s adblock recovery tools failed […]
A Digital Revolution Is Coming for Local News
By Ish Harshawat, Co-Founder of Haystack TV, an app for news A digital revolution is coming fast for broadcast TV, changing the way a new generation of viewers are connecting with local news. And it couldn’t happen at a better time, as traditional local news audiences are shrinking and aging, and broadcasters are struggling in a […]
With 5G, Your Wireless Provider is Going to Change Your World – and You Don’t Even Know It
By Craig Greiwe, Senior Vice President, Rogers & Cowan In the last 10 years, the world has undergone a truly transformative, new industrial revolution as the promise of the digital world has expanded into an explosion of fulfillment – and while our economy has added trillions in value, our society has also been inexorably […]
My Great Big Live Wedding: It Takes A Village
Lifetime event series My Great Big Live Wedding with David Tutera follows eight deserving couples who work with famed event planner Tutera, culminating with their ceremonies aired live. Adam Reed, CEO of Thinkfactory Media, says it truly takes a village to pull off such an ambitious project. Series premieres Tuesday, February 5th at 10p. The […]
Have a Heart: Using Data to Build Human Connections
Data-driven creativity is a big trend in marketing, but the focus should be on human connections, says Cheryl Maher, President of local Atlanta advertising agency SCOUT. Maher explains how SCOUT measures a company’s human brand index, then builds a campaign that allows brands to connect with consumers on an emotional level. Cynopsis: Since you’re Atlanta-based, we have […]
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For New York Life, When the Whistle Blows, the Real Story Begins
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and...Why Local Media Sellers Need Different Tools Than National Buyers
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than...Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...
