By Craig Greiwe, Senior Vice President, Rogers & Cowan In the last 10 years, the world has undergone a truly transformative, new industrial revolution as the promise of the digital world has expanded into an explosion of fulfillment – and while our economy has added trillions in value, our society has also been inexorably […]
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My Great Big Live Wedding: It Takes A Village
Lifetime event series My Great Big Live Wedding with David Tutera follows eight deserving couples who work with famed event planner Tutera, culminating with their ceremonies aired live. Adam Reed, CEO of Thinkfactory Media, says it truly takes a village to pull off such an ambitious project. Series premieres Tuesday, February 5th at 10p. The […]
Have a Heart: Using Data to Build Human Connections
Data-driven creativity is a big trend in marketing, but the focus should be on human connections, says Cheryl Maher, President of local Atlanta advertising agency SCOUT. Maher explains how SCOUT measures a company’s human brand index, then builds a campaign that allows brands to connect with consumers on an emotional level. Cynopsis: Since you’re Atlanta-based, we have […]
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Cynopsis Luminary Award Winner Henry Schleiff Makes True Crime – Among Other Things – Pay
Cynopsis is honored to present industry legend and Discovery, Inc. Group President Henry Schleiff – responsible for true crime phenom Investigation Discovery, along with American Heroes Channel, Destination America and, since April, Travel Channel – with the Luminary Award at the TV Awards ceremony on February 6 in NYC. Here, the visionary programming leader […]
It Takes More Than Cartoons to Get Kids to Eat Healthy
A new study from the Journal of Advertising Research examined the effects of visual communication on children’s healthy food choices. Naturally, cartoons were the preferred medium for children who participated, but that didn’t translate into eating their vegetables, report Maria Lagomarsino of Université de Neuchâtel and L. Suzanne Suggs of Università della Svizzera italiana and […]
Why Nat Geo’s Valley of the Boom Might Be Like Nothing You’ve Seen Before
National Geographic’s Valley of the Boom is a look at the game-changing birth of Silicon Valley, from the browser wars of the early ’90s through the 2001 dot-com bust. Starring Bradley Whitford, Steve Zahn and Lamorne Morris, the series mixes scripted drama with documentary interviews, giving viewers a glimpse inside the rise, fall and revival of tech. Nat Geo’s Carolyn Bernstein, EVP […]
Cynopsis Salary Survey: Who’s Making What in the Media Industry
The stock market might have taken us on a bumpy ride in 2018, but according to the Cynopsis Salary Survey, media industry salaries are relatively stable versus year-ago. Once again, pay varies significantly by department. Average salaries are highest for Legal/Finance, Sales Distribution and Production/Writing/Business Development, while support departments […]
4 Reasons for Univision’s Ratings Uptick
By Jessica Rodriguez From research insights to fresh talent, Jessica Rodriguez, President and COO of Univision Networks and CMO of Univision Communications, explains the network’s strategy shift. 1.Research-Based Content Strategy: We have utilized Univision’s Research, Insights and Analytics division to help drive our new content approach. We have long known that our audience values collectivism, […]
How AI and 5G Will Impact the Media Industry in 2019
AI and 5G are bound to have a major impact on the media and ad industries in 2019. This Friday, Mike Bloxham, SVP, Global Media and Entertainment, Magid, will lead a panel at a luncheon of the Market Research Council looking at the two technologies and what’s ahead. His panel will include Larry Allen, VP Ad Innovation […]
Nat Geo Makes a Return Trip to MARS
National Geographic’s acclaimed series MARS, from executive producers Ron Howard and Brian Grazer, is back for season two. Showrunner Dee Johnson talks about changes this time around – and how in at least one way, going to Mars isn’t that different from Nashville. Cynopsis: How will season two of MARS differ from season one? Dee […]
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Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
