It Takes More Than Cartoons to Get Kids to Eat Healthy

A new study from the Journal of Advertising Research examined the effects of visual communication on children’s healthy food choices.  Naturally, cartoons were the preferred medium for children who participated, but that didn’t translate into eating their vegetables, report Maria Lagomarsino of Université de Neuchâtel and L. Suzanne Suggs of Università della Svizzera italiana and Imperial College London. Among their findings:

 

  • While children prefer cartoon images of healthy food items, compared with other visualizations, this does not translate into their consumption intentions.

 

  • If the aim is to increase the consumption of the food item, it may be more effective to use photos of healthy foods rather than cartoons or other animations. Most children stated that the photos of foods appeared more real and tastier, illustrating that they were able to differentiate real from fantasy, and when it came to choosing what to eat, they wanted the “real” thing.

 

  • For healthy food to attract children, it needs to be recognized as child-targeted. It could be, therefore, that in a supermarket, healthy food without packaging could attract children, but they would need to identify these products as relevant to them.

 

  • Images of children eating healthy foods are not sufficiently motivating to other children. It might be more effective to use interactive or animated peer-modeling techniques, which are options for television advertising or media where the behavior is shown, for example.

 

  • The use of a mix of visualizations techniques may maximize the attention to and adoption of healthy food marketed to children.

The Cynsiders column is a platform for industry leaders to reach out to colleagues, followers, and the public at large. In their own words and in targeted Q&As, columnists address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Cynsiders columns live on Cynopsis’ main page and are promoted across all daily newsletters. We welcome readers’ comments, queries, and column ideas at Lynn@Cynopsis.com.

Related Stories

09/21/21: Discovery goes wild for conservation

Discovery goes wild for conservation

  A CYNOPSIS MESSAGE FROM GAMUT   GAMUT TOTAL THE LEADER IN LOCAL OTT Winner of Best TV Ad Tech Innovation at the 2021 Digiday Video & TV Awards   Only Gamut TOTAL delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise. Now is the time to move […]

09/20/21: Cynopsis Media Tech Update

internet tech

  A CYNOPSIS MESSAGE FROM PREMION   PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING   WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

09/20/21: Dan Levy inks sweeping Netflix deal

Dan Levy celebrating sweeping new Netlix deals

Monday September 20, 2021 Today’s Premieres ABC: Dancing With the Stars at 8p Black News Channel: AMplified with Aisha Mills at 7p CBS: The Neighborhood at 8p, Bob Hearts Abishola at 8:30p, NCIS at 9p, NCIS: Hawai’i at 10p Fox: 9-1-1 at 8p, The Big Leap at 9p FYI: Smart Home Nation at 10p NBC: […]

09/19/21: Cynopsis Jobs

clads2

  MANAGER, INDUSTRY MARKETING & ACTIVATIONS GSTV DETROIT OR NYC Manage execution at industry and sales events and coordinate with Director of Marketing Communications and executive team for industry presentations and halo activations. Oversee participation in industry membership organizations including execution of membership benefits both nationally and regionally. 5+ yrs of related experience required. Full […]

CynCity

Cynsiders