It Takes More Than Cartoons to Get Kids to Eat Healthy

A new study from the Journal of Advertising Research examined the effects of visual communication on children’s healthy food choices.  Naturally, cartoons were the preferred medium for children who participated, but that didn’t translate into eating their vegetables, report Maria Lagomarsino of Université de Neuchâtel and L. Suzanne Suggs of Università della Svizzera italiana and Imperial College London. Among their findings:

 

  • While children prefer cartoon images of healthy food items, compared with other visualizations, this does not translate into their consumption intentions.

 

  • If the aim is to increase the consumption of the food item, it may be more effective to use photos of healthy foods rather than cartoons or other animations. Most children stated that the photos of foods appeared more real and tastier, illustrating that they were able to differentiate real from fantasy, and when it came to choosing what to eat, they wanted the “real” thing.

 

  • For healthy food to attract children, it needs to be recognized as child-targeted. It could be, therefore, that in a supermarket, healthy food without packaging could attract children, but they would need to identify these products as relevant to them.

 

  • Images of children eating healthy foods are not sufficiently motivating to other children. It might be more effective to use interactive or animated peer-modeling techniques, which are options for television advertising or media where the behavior is shown, for example.

 

  • The use of a mix of visualizations techniques may maximize the attention to and adoption of healthy food marketed to children.

The Cynsiders column is a platform for industry leaders to reach out to colleagues, followers, and the public at large. In their own words and in targeted Q&As, columnists address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Cynsiders columns live on Cynopsis’ main page and are promoted across all daily newsletters. We welcome readers’ comments, queries, and column ideas at [email protected].

Related Stories

04/02/25: Cynopsis Jobs

Interview

Wednesday April 2, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

Cynopsis 04/01/25: Jason Momoa drama gets Apple TV+ debut date

Jason Momoa drama gets Apple TV+ debut date

Tuesday April 1, 2025    IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]

03/31/25: Cynopsis Media Tech Update

nfl tech

Monday March 31, 2025 In a post on Friday, Elon Musk said his artificial intelligence company, xAI, has acquired X. “xAI and X’s futures are intertwined,” wrote Musk. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” The deal values xAI at $80 billion, and X at $33 billion, […]

Cynopsis 03/31/25: Adult Swim renews “Common Side Effects”

Adult Swim renews "Common SIde Effects"

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]

CynCity

Cynsiders

Instagram