CynCity

eSports is exploding, as Millennial-heavy communities engage in global tournaments that can offer paydays in the seven figures. With the Halo Universe deep in the game and exploring new frontiers, Cynopsis eSports chief Chris Purcell – and mastermind behind the April 12 Cynopsis World eSports Summit – asked Frank O’Connor, Halo Franchise Creative Director at 343 Industries, […]

Law-abiding citizens agree to live in prison, without the knowledge of inmates or staff, in A&E‘s groundbreaking (and Cynopsis TV Award-winning) docu-series 60 Days In, which launched season 3, 60 Days In: Atlanta,  on March 2. How does the show find volunteers for such dangerous duty – and how do they keep them safe?  Lucky 8 TV Co-President […]

By Steve Schiffman, Chief Executive Officer of Justice Network For-profit or for-purpose? While the answer to this question typically defines the strategic direction of an organization, the brief history of Justice Network (our crime and investigations broadcast diginet operating in 60+ million homes), proves that doing both is good for business. In early 2014, […]

Educational channel HITN-TV inhabits an important space in the Spanish-language television universe, says new Content Director Erika Vogt – and the network is about to take off. Cynopsis: After decades of being in the media market as an independent US Spanish language programming network, which do you consider are the main challenges in today’s cable TV industry?  Erika Vogt: We live in an […]

El Rey Network is targeting a surging audience they call “Strivers.” Daniel Tibbets, network President and GM, explains who Strivers are – and why they’re so important.  Cynopsis: What are Strivers? Daniel Tibbets: When I joined El Rey in May of 2016, Robert Rodriguez and I discovered that we shared a common vision for the network. We […]

By Bryan Noguchi, SVP, Media Director, R2C Group A recent survey of media sales executives, fielded by R2C Group, gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today. The respondents ranged from television sales professionals to those representing digital and print properties. In addition to […]

By Melinda McLaughlin, CMO of ad workflow solution company Extreme Reach   One team wins the Super Bowl every single year: Team Ad Industry. Can we all pause for one second from the frenzy of every day to appreciate that there is one day of the year when consumers will actually admit they love advertising? […]

The Cynopsis Ratings Master Class on January 25 featured experts offering a variety of perspectives on a hot topic: where the industry is now when it comes to measurement, and where it needs to go. You really had to be there – but if you couldn’t attend, here are some notable quotes:  “Within the linear […]

Last fall, Reality One teamed up with WEVR and Jon Favreau to launch the preview of Gnomes and Goblins, a virtual reality experience created by Favreau and co-produced/co-published by Reality One. R1 also recently announced an exclusive first-look deal with Sony Pictures to create virtual reality content based on their IP. Cynopsis  Digital editor David Teich […]

The Cynopsis Jobs listings are a great resource for job-hunters (or just job-curious) in the media industry. But once you find an opening that looks promising, what next? Ian Siegel, CEO of ZipRecruiter, has few words to the wise…. Cynopsis: What’s the biggest CV mistake you see?Ian Siegel: Typos. Typos are the worst mistake you can make in a […]