Investment in technology is paying off for a digitally-connected audience, says Sameer Deen, Chief Digital Officer, Univision Communications Inc. How is Univision evolving its digital business? Univision’s digital platforms continue to grow and deliver stellar results in a competitive media environment. Our focus on providing a voice to the communities we serve, including expanding our […]
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PremiumMedia 360 Offers Cloud-based Solution for Automation of Advertising Data
2018 election reconciliations won’t be done until July, yet stations/agencies are still doing them manually. The finance and investment teams comb through the invoice, line by line, to determine which parts of the invoice they should pay. It’s a situation tackled by advertising data automation company PremiumMedia 360, which provides a cloud based solution for buyers and […]
6 Reasons AVOD Providers Can’t Afford to Ignore Download
By Dan Hurwitz, Chief Revenue Officer, Penthera Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. When they are somewhere without service, have a finicky connection causing constant buffering, or don’t want streaming video to eat up their mobile data allowance — downloaded content […]
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Marketers Who Get Out Ahead of the TV Attribution Trend Stand to Win Big
By Tripp Boyle, SVP, Connekt Technologies It’s early times for TV attribution, but things are going to change dramatically—sooner than most expect. Connected TV devices have made their way into three-quarters of U.S. homes, opening the door for a massive increase in digital measurement and tracking capabilities, even in the linear ecosystem. Marketers stand […]
Terri Minsky Talks About the Beginning – And the End – of Andi Mack
Disney Channel’s groundbreaking coming-of-age series, Andi Mack, ends its acclaimed run after three seasons on Friday, July 26. Creator/executive producer Terri Minsky talks about the “nevers” that made her proud, the messages that made her cry…and what it would feel like to be nominated for an Emmy. Cynopsis: What is the genesis of the series? […]
Three Most Important Breakthroughs in the Media Business
Big breakthroughs in media will be a hot topic at Cynopsis’ That Big TV Conference in September, and David Kulczar, Senior Product Manager of IBM Watson Media Analytics, will be key to the conversation. Kulczar shares his vision (“today’s viewers are the real showrunners”) of what promises to be a robust discussion. (To register for […]
Nat Geo’s The Hot Zone
National Geographic’s The Hot Zone follows the story of the Ebola threat, and the people who heroically contained it. Executive Vice President of Global Scripted Programming and Documentary Films, Carolyn Bernstein, talks about the evolution of the series, an example of the net’s dive into premium scripted content. Cynsiders: What does Nat Geo look for […]
Filling the Gaps in Media Measurement
George Musi, EVP of Marketing Sciences for Publicis OneTeam – Citi, and a featured speaker at the Cynopsis Measurement & Data Conference , offers a preview of the insights on filling the gaps in media measurement that will be explored at the June 11 event. Cynopsis: What are the top two issues facing media execs […]
Slasher’s Creator Explains Why Horror Is Here to Stay
Slasher: Solstice, created by Aaron Martin, is set to premiere on Netflix on Thursday, May 23. As Martin readies for season three of the critically acclaimed psychological thriller anthology series, he tells Cynopsis why horror is having a moment – and maybe more. Cynopsis: How is season 3 different than the first two? Aaron Martin: Season 3, […]
How Traditional Brands Can Catch Up to DTC Brands with Video
Video presents brands with a unique opportunity to engage consumers in an interactive dialogue — learning how their customers think and feel about them. But while DTC brands have seized on this, traditional advertisers are still struggling to understand the value and how to capture attention. Cindy Brown, CRO, ViralGains advises traditional advertisers on how to unlock the potential […]
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Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
