Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here. 

 

HUB ASKED RESPONDENTS WHO USE AVODS HOW LIKELY THEY’D BE TO CONTINUE USING, UNDER 3 AD LOAD SCENARIOS:

  • 10 commercials in each break, with each commercial 6 seconds long

  • 4 commercials in each break, with each commercial 15 seconds long

  • 2 commercials in each break, with each commercial 30 seconds long

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