Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here. 

 

HUB ASKED RESPONDENTS WHO USE AVODS HOW LIKELY THEY’D BE TO CONTINUE USING, UNDER 3 AD LOAD SCENARIOS:

  • 10 commercials in each break, with each commercial 6 seconds long

  • 4 commercials in each break, with each commercial 15 seconds long

  • 2 commercials in each break, with each commercial 30 seconds long

Related Stories

06/01/20: Cynopsis Media Tech Update

Tech

  Monday June 1, 2020 Twitter added a “public interest notice” to a tweet from President Trump as protests raged over the death of George Floyd in a confrontation with police. “We’ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because […]

06/01/20: HBO Max grabs rights to Young Sheldon

HBO Max grabs rights to Young Sheldon

  Monday June 1, 2020 Today’s PremieresBravo: Below Deck Mediterranean at 9pDIY: Maine Cabin Masters at 9pPBS Kids: Hero ElementaryQuibi: Life-Size ToysTravel Channel: Beyond the Unknown at 10p Tonight’s FinalesABC: The Baker and the Beauty at 9pFood Network: Bakeaway Camp With Martha Stewart at 9p, Amy Schumer Learns to Cook at 10pTLC 90-Day Fiance: Self-Quarantined […]

05/31/20: Cynopsis Jobs

high five

  SR MGR MARKETING DATA ENGINEERPlaystationSan Mateo CA Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE Sunday May 31, 2020 In today’s Jobs news: Cynopsis […]

05/29/20: Starz orders reimagined Step Up

Starz orders Step Up reboot

  Friday May 29, 2020 Today’s PremieresApple: Central ParkNetflix: Space Force Today’s FinaleVH1: RuPaul’s Drag Race at 8p Saturday’s PremiereNat Geo WILD: Heartland Docs, DVM at 8p Sunday’s PremieresABC: Celebrity Family Feud at 8p, Press Your Luck at 9p, Match Game at 10pAMC: Quiz at 10pEpix: Laurel Canyon at 9pID: Who Killed Jeffrey Epstein at […]

CynCity

Cynsiders

Instagram