With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits – to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital […]
Tech – from smartphones to social media – is impacting news coverage. Amir Efrati, newly-named Executive Editor of business and technology news site The Information, offers his insights on the shift in news focus, and the “ad machines” that have forced the contraction of local news. How do you expect news coverage to […]
News producer Sally Ramirez is making her national debut with CNBC’s The News With Shepard Smith, premiering September 30 at 7p. As a seasoned news producer, who has led local newsrooms forward during some of the most challenging times including Hurricane Harvey, what is it like to transition to a national platform at this time? […]
American Barbecue Showdown, making its debut on Netflix on September 18, follows the country’s best backyard smokers. John Hesling, President of Maverick TV USA, explains why it’s not like any food competition you’ve seen before. How does this series differ from other barbecue shows? American Barbecue Showdown differs from other barbecue shows because of its […]
By Rachel Stockman, President, Law&Crime Law&Crime is relatively new to the production world, but in short order has seen success of its production arm on both linear TV with shows like Court Cam on A&E, and on streaming. We are also now launching our first syndicated daily show Law&Crime Daily across the […]
Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry […]
In Discovery’s I Quit (airing Tuesdays at 9p), entrepreneurs risk it all when they give up their jobs to follow their passions. The show is the first major cable series for new prodco Shopify Studios, the TV and film arm of e-commerce company Shopify. Head of Shopify Studios Sarah North explains its unique approach to […]
It’s a stellar week for shark lovers. Nat Geo’s WILD’s continuation of Sharkfest (which began July 19 on Nat Geo) launched Sunday, August 9 – the same day Discovery Channel launched its annual Shark Week. Janet Han Vissering, Sr. Vice President, Program Development and Production at National Geographic, explains her company’s deep dive into killer […]
To mark Global Tiger Day, July 29, Cynopsis checked in with Jessica Beatus, Group Vice President, Standards & Social Good for Discovery, Inc., about the company’s commitment to helping save a species with Project C.A.T. What is the goal of Global Tiger Day and Project C.A.T.? The goal of Project C.A.T., Conserving Acres for Tigers […]
By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today, Connected TV (CTV) provides people with a wide assortment of content options available for streaming any time and place on demand. Even though many parts of the entertainment industry suffered huge losses during the coronavirus quarantine, CTV had a solid […]
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