Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers. Here, he shares his thoughts on AI opportunities, audience trends, and more shaping the future.
As video consumption continues to fragment across platforms, what do you see as the biggest challenge for advertisers in maintaining an integrated strategy?
The biggest challenge for advertisers is creating a cohesive strategy that reaches audiences effectively across fragmented video environments. Today’s consumers move seamlessly – from streaming Netflix or Amazon Prime Video at home, or watching YouTube on mobile devices, to engaging with digital out-of-home (DOOH) ads while on the go. This diversity in consumption habits has made it harder for advertisers to ensure unduplicated reach, consistent messaging, and effective attribution across all touchpoints.
Disconnected channels often lead to inefficiencies in campaign management, resulting in media waste, duplicated efforts, and missed opportunities to create meaningful connections – outcomes that growth brands and independent agencies can’t afford.
Platforms like AdOmni tackle this fragmentation by offering integrated cross-channel solutions like Smart Video Everywhere. This capability unifies CTV, online video, YouTube and DOOH into a single campaign buy, enabling advertisers to craft cohesive stories that resonate throughout the consumer journey.
By leveraging AI-driven optimization, holistic reporting, and premium video inventory across platforms like Netflix, Amazon Prime Video, and YouTube, advertisers can reduce inefficiencies, increase ROI, and maximize ad recall. Addressing fragmentation requires tools that simplify and bring precision to cross-channel campaign execution – a need AdOmni fulfills by helping advertisers maintain an integrated strategy.
How do you envision the role of AI and advanced measurement evolving in the video advertising space, and what impact will this have on how brands measure success across various channels?
The industry’s focus has shifted from siloed metrics to unified KPIs – but what excites me most is how AI is positioned to fundamentally transform video advertising measurement.
Today, our platform demonstrates the power of AI-driven optimization: advertisers achieve 20% reduced media waste, 50% higher unduplicated reach, and 35% increase in ad recall through smarter audience segmentation and creative optimization. But we’re just at the beginning of what’s possible.
Looking ahead, AI will play an increasingly crucial role as we move into a cookieless future. Imagine a world where AI can intelligently predict optimal ad placements across channels, automatically adjust campaign parameters based on real-time performance, and provide truly unified measurement across the entire consumer journey – all while respecting user privacy. The technology to enable this future is being developed now.
The next frontier of measurement isn’t just about tracking performance – it’s about understanding the holistic impact of video advertising across every consumer touchpoint. AI will be the key that unlocks this capability, helping brands connect dots that humans simply can’t see at scale.
What are the key trends you’re seeing in consumer behavior that marketers should consider when planning cross-channel video campaigns?
Key trends in consumer behavior include shortening attention spans and seamless transitions between devices and environments. Consumers engage with content across CTV, online video, and DOOH throughout their day, making contextually relevant placements and dynamic, personalized ads essential for driving engagement and ad recall.
Another important trend is the popularity of platforms like TikTok, which are shaping new behaviors. TikTok enables authentic connections between brands and consumers via creator content. The more raw and unfiltered, the better. The thing is, social media content has been mostly restricted to just mobile phone consumption. We see a future where creator content is extended to CTV and video-enabled DOOH to echo the impact it has on mobile,
Finally, the growing use of AI-driven tools for targeting and measurement is changing consumer expectations. Today’s audiences demand ads that feel personalized yet non-intrusive. Platforms like AdOmni’s Smart Video Everywhere allow brands to optimize creative in real-time, ensuring relevance and consistency across channels while minimizing ad fatigue with mismanaged frequency of campaigns. We can all relate to that CTV ad that keeps getting played over and over in the commercial breaks. It can be a major turn off. That’s why optimal campaign setup with AI recommendations and a nice variety of creative content is critical to audience engagement and persuasion.
By considering these trends, marketers can create campaigns that resonate across touchpoints, adapt to consumer preferences, and deliver meaningful results.
