HGTV, TLC and Food Network on-air spots featuring talent offering support to fans, gratitude to workers on the frontlines fighting the virus and encouraging people to stay home
Food Network’s The Kitchen: Quarantine Edition – five chef hosts are self-shooting pantry-themed cooking segments from their home kitchens.
HGTV’s Property Brothers: Forever Home At Home with Jonathan and Drew – the brothers watch their shows on the couch, along with good-natured brother bashing throughout.
Travel Channel’s #WeAreNeverAlone weekend of content, beginning this Friday and culminating Sunday in prime with the season premiere of Paranormal Caught on Camera.
Food Network Tournament of Champions Finale At Home – Guy Fieri and his brood watch and react to the finale from their family ranch.
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next The last decade’s acceleration toward streaming, data-driven targeting, and audience-based buying has fundamentally reshaped how video is distributed, consumed, and bought. This has created a far more complex ecosystem for agencies […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Wednesday May 13, 2026 IN THE NEWS Over the […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Tuesday May 12, 2026 Special Upfronts Edition Presented by DIRECTV From legacy broadcasters to streaming powerhouses and digital-first platforms, this year’s Upfronts are defined by flexibility, data and measurable results. Across the industry, companies are rolling out new ad-tech partnerships, enhanced audience targeting and cross-platform measurement tools […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday May 12, 2026 IN THE NEWS Marketers are shifting budget strategies toward premium live event CTV, according to a survey from JamLoop that reveals 73% of responding marketers plan to increase their upfront spending allocations in 2026. Additional insights include: · 67% cite […]
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The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...
to workers on the frontlines fighting the virus and encouraging people to stay home
