AI Is Rewriting The CTV Advertising Playbook

By Alyssa Boyle

This story first appeared on Cynopsis sister site AdExchanger.

Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register.

Generative AI is complicating the already rather bloody streaming wars.

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Marketers want cheaper access to video impressions with digital-style performance metrics to justify their spending, while streamers are trying to meet these needs – and attract more ad dollars – with fresh AI offerings.

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