CYNOPSISMEDIA Presents: CES 2016 WRAP UP A smartphone that can measure the height of your ceiling…a toothbrush/video game controller…a scooter that can see in dark. The 2016 Consumer Electronics Show in Las Vegas last week did not disappoint gadget lovers (unless they balked at paying $9,800 for a self-cleaning toilet), but between Sling […]
Special Editions
CYNOPSIS MEDIA Presents: Holiday Movies with Weekend Box Office Numbers
CYNOPSISMEDIA Presents: Holiday Movies by Cathy Applefeld Olson 12/28/15 Although the Star Wars puns have all been used up in the media by now, the force (OK, maybe just one more) of the film is just hitting its stride one week after release. Its magnetic pull, combined with a cluster of character- and story-driven […]
Cynopsis Media Presents: Millennial Report
A CYNOPSIS MESSAGE FROM MUSIC CHOICE Music Choice is now DAI-enabled. The #1 VOD network now offers Dynamic Ad Insertion. DAI is available in 35+ million homes, covering all top 10 DMAs and 29 of the top 30. DAI offers greater ad campaign flexibility; targeting by demo, genre, or contextually; and shorter lead time for […]
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Cynopsis Backstage at Advertising Week 10.01.15
CYNOPSISBackstage at Advertising Week 10.01.15 Happy October. It’s day four of Advertising Week, and let’s start with some breaking news… ADVERTISING WEEK ANNOUNCES ASIA CONFERENCE Advertising Week will hold its inaugural Asia conference in Tokyo in 2016, kicking off on May 30th, Matt Scheckner, CEO, Advertising Week and Stillwell Partners, confirmed to Cynopsis. Watch our […]
Cynopsis Media Presents: From Social to Superheroes: Chasing the Elusive Female Viewer 10/01/15
A CYNOPSIS MESSAGE FROM WE tv WE tv A NETWORK ON THE RISE RATINGS SUCCESS BEST NIGHT, MONTH AND QUARTER EVER TOP 5 FASTEST GROWING CABLE NETWORK #1 FASTEST GROWING VS. THE COMPETITION Click here for sourcing. From Social to Superheroes: Chasing the Elusive Female Viewer By Michele Shapiro In the past year, […]
Cynopsis Backstage at Advertising Week: 09/30/15
A CYNOPSIS MESSAGE FROM ACCUWEATHER When will it snow? Should I bring an umbrella? Do I need a jacket? Consumers come to us with questions. Make your brand part of the answer. Learn how today. AccuWeather.com/MediaKit. CYNOPSISBackstage at Advertising Week 09.30.15 On this date in 1960, Howdy Doody broadcast its final episode, while The […]
Cynopsis 09/29/15: Backstage at Advertising Week
CYNOPSIS Backstage at Advertising Week 09/29/15 It was day two at Advertising Week, and the excitement and hectic pace continued. Lots of sessions, lots of networking, lots of great information. Here are highlights from today, as well as more of what you might have missed yesterday … PANEL SNAPSHOTS Joe Prusz, Head of Mobile for […]
Cynopsis 09/28/15: Backstage at Advertising Week
CYNOPSIS Backstage at Advertising Week 09/28/15 Question: What did 95,000 media professionals have in common today? Answer: They assembled in New York to attend the 12th annual Advertising Week, which draws from the brand, agency, technology, startup, media, and broader cultural communities to focus on key conversations designed to drive business forward. From today through […]
Cynopsis Media Presents: Lifestyle Special 07/16/15
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE SCRIPPS NETWORKS: 190 MILLION STRONG Every month over 190 MILLION CONSUMERS make our brands part of their lives; LOVING OUR EXPERTS, INSPIRED BY OUR CONTENT HGTV, DIY NETWORK, FOOD NETWORK, COOKING CHANNEL, TRAVEL CHANNEL AND GREAT AMERICAN COUNTRY. Life Works Better Here. Scripps Networks. LIFE LIVES HERE. For […]
Cynopsis Media Presents: The 2015 Peabody Telecast: Not Your Parents’ Awards Show
A CYNOPSIS MESSAGE FROM PARTICIPANT MEDIA Only on Pivot this Sunday, June 21 at 9e/6p The 74th Annual Peabody Awards Celebrate stories that matter from all of TV, radio and the Web. This year’s winners include Inside Amy Schumer, The Americans, Last Week Tonight with John Oliver, Serial and more. Pivot, the network […]
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The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
