A CYNOPSIS MESSAGE FROM TURNER THE EXPERIENCE IS… ADVENTUROUS, UNEXPECTED, GAME-CHANGING… At TURNER, we’re shaping the future with premium content plus industry-leading scale and personalization you won’t find anywhere else. TURNER‘s next generation solutions merge content and data, bringing you closer to your consumers than ever before. Partner with us and ignite The Power of […]
Special Editions
05/16/16: CYNOPSISMEDIA Presents: Upfronts/NewFronts Wrap-up
A CYNOPSIS MESSAGE FROM WGN AMERICA Which of these networks is up 19% in Primetime? AMC USA TNT TBS FX WGN America?? Only one – WGN AMERICA With Original Series Outsiders and Underground – Hit Dramas and Blockbuster Movies, WGN America is up 19% in A25-54 year-over-year (Source) WGN AMERICA – DEFY EXPECTATIONS
CYNOPSISMEDIA PRESENTS: Syndication Market Upfront 04.14.16
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL TELEVISION DISTRIBUTION New This Fall from NBCUniversal Television Distribution and fresh from primetime and a cross-country tour, HARRY, starring HARRY CONNICK, JR., joins daytime with fun, surprises and a hot late night vibe! Brought to you by former Late Show Executive Producers, Eric and Justin Stangel, and veteran daytime Executive […]
04/13/16: Cable Upfront Special
A CYNOPSIS MESSAGE FROM WE tv WE tv MORE GROWTH BEST YEAR EVER 2015 +21% W25-54 & +20% A25-54 +29% W18-49 & +28% A18-49 WE DO MORE Click here for sourcing. CYNOPSISMEDIA PRESENTS: Cable Upfront Report By Cathy Applefeld Olson Hallmarks of this year’s Cable Upfront include continued digital media acceleration, shifting buying trends, […]
04/01/16: CYNOPSISMEDIA PRESENTS: Upfront Update
CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]
CYNOPSISMEDIA Presents: 2016 KIDS UPFRONT MARKET
A CYNOPSIS MESSAGE FROM DISNEY MEDIA Strong brands and great content drive engagement… Top Network: In 2015, Disney Channel was the #1 Network with Kids 2-11! Largest Share: Disney Media has the largest Share of Viewing in kids marketplace. More Views: Our apps and sites have over 121 million video views per month – more […]
03/15/16: CYNOPSISMEDIA Presents: UPFRONT with 20th TV
CYNOPSISMEDIA Presents: UPFRONT with 20th TVa By Randee Dawn It’s no accident that 20th TV’s 2016 roadshow presentation – which went on the road in late February and will be shown at as many as 300 meetings around the country before the official upfront – kicks off by playing Journey’s 1980 hit "Any Way You […]
CYNOPSISMEDIA Presents: Black History Month
A CYNOPSIS MESSAGE FROM TV ONE TV ONE UNVEILS BOLD REBRAND The new brand promises to REPRESENT the best of black culture and entertainment past, present and future – in a bold new way. Tonight kicks off with star-studded premieres and original sneak peeks. NEW SERIES: DONNIE AFTER DARK: AN NAACP IMAGE AWARDS SPECIAL 7/6c […]
01/10/16: CYNOPSIS MEDIA Presents: CES 2016 WRAP UP
CYNOPSISMEDIA Presents: CES 2016 WRAP UP A smartphone that can measure the height of your ceiling…a toothbrush/video game controller…a scooter that can see in dark. The 2016 Consumer Electronics Show in Las Vegas last week did not disappoint gadget lovers (unless they balked at paying $9,800 for a self-cleaning toilet), but between Sling […]
CYNOPSIS MEDIA Presents: Holiday Movies with Weekend Box Office Numbers
CYNOPSISMEDIA Presents: Holiday Movies by Cathy Applefeld Olson 12/28/15 Although the Star Wars puns have all been used up in the media by now, the force (OK, maybe just one more) of the film is just hitting its stride one week after release. Its magnetic pull, combined with a cluster of character- and story-driven […]
CynCity
Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...