CynopsisESPORTS It’s Thursday June 14, 2018 and this is your weekly early morning Esports briefing. Jersey Mike’s ordered up a new deal that will see the brand sponsor Riot’s NA LCS. The chain will sponsor fan activations for onsite ticket-holders at the NA LCS Arena, as well as a gift-with-purchase promotion […]
A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS. Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans. IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]
CynopsisPresents: Upfront with REELZ aa Bill Rosolie, SVP of Advertising Sales for REELZ, makes the case for why the independent network, having found its “sweet spot,” provides great value for advertisers. Cynopsis: What is REELZ’ message to advertisers this Upfront season? Bill Rosolie: REELZ offers advertisers surprising value. Our commitment to a […]
Cynopsis SHORT FORM Good morning. It’s Friday, May 4 2018 and this is your first Cynopsis Short Form briefing, coming out Fridays in May. IN THE NEWS The digital joint venture between Warner Bros. and DC Entertainment got a name – DC Universe – and an official announcement via social […]
CynopsisPresents: Cynopsis Special Edition: Upfront with National Geographic aa aa Courteney Monroe, CEO, National Geographic Global Networks, explains how exceptional content has lifted the brand from reverence to relevance – collecting awards, as well as audiences, along the way. With the television landscape constantly expanding, and everyone jockeying for viewers’ and […]
Cynopsis Presents: Cynopsis Special Edition: UPFRONT with Azteca America Last year was a big deal for Azteca America – literally. The Spanish-language network was acquired by HC2 Network, which also bought Northstar’s broadcast television stations, significantly expanding Azteca America’s distribution. “With our purchase comes a plethora of opportunities,” says Craig Geller, Azteca’s […]
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL TELEVISION DISTRIBUTION GO BEYOND WITH NBCUNIVERSAL TELEVISION DISTRIBUTION. Backed by the power of NBCUniversal, NBCU TVD delivers diverse programming, loyal audiences, advanced data and enhanced social products. Cynopsis Presents: Cynopsis Special Edition: UPFRONT Syndication Special By Cathy Applefeld Olson In a market characterized by Titanic-sized programming […]
Cynopsis Presents: The Top 100 of 2017 – Broadcast, Cable and Syndication By Marc Berman Unlike years past, when discussing the attributes of any given television season was based solely on the traditional ratings from Nielsen, the benchmark for success is now a far more complicated analysis. Nielsen is still on the […]
A CYNOPSIS MESSAGE FROM NAB Show New York … Learn How and Why Agencies are Turning into Production Companies at NAB Show New York, Oct. 18-19, Javits Convention Center Check out Thursday’s session “Hybrid Studios and the Digital Age” Produced with the Telly Awards Come hear from those who create work for multiple screens […]
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