A CYNOPSIS MESSAGE FROM CADENT CADENT IS ONE FOR TV We unified all of TV-linear, advanced, and fully addressable inventory-in a single platform to simplify buying and selling TV ads. 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships We manage the complexities of the TV landscape. You reap the benefits. […]
A CYNOPSIS MESSAGE FROM CADENT CADENT IS POWERING TV’S EVOLUTION Television is changing. We’ll help you change with it. We unified all of TV-linear, advanced, and fully addressable inventory-in one platform to simplify buying & selling TV ads. With 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships, we manage the […]
A CYNOPSIS MESSAGE FROM CADENT WE’RE POWERING THE EVOLUTION OF TV ADVERTISING The world of TV has grown complex with walled gardens and an influx of data. Our vision is to simplify the TV landscape for all stakeholders. We manage the complexities. You reap the benefits. WE’RE CADENT, ONE FOR TELEVISION. LEARN MORE: CADENT.TV […]
A CYNOPSIS MESSAGE FROM CADENT CADENT IS ONE FOR TV We unified all of TV-linear, advanced, and fully addressable inventory-in a single platform to simplify buying and selling TV ads. 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships We manage the complexities of the TV landscape. You reap the benefits. […]
A CYNOPSIS MESSAGE FROM DISCOVERY THE NEW DISCOVERY THE GLOBAL LEADER IN REAL LIFE ENTERTAINMENT Inspiring and Entertaining Superfans Around the World On Every Screen 20% Cable Share of Adults & Women 25-54 8000 Hours of Original Programming Produced Annually 7 Billion Video Views a Month Across the Portfolio Discovery Channel. HGTV. Food Network. […]
CynopsisESPORTS It’s Thursday June 14, 2018 and this is your weekly early morning Esports briefing. Jersey Mike’s ordered up a new deal that will see the brand sponsor Riot’s NA LCS. The chain will sponsor fan activations for onsite ticket-holders at the NA LCS Arena, as well as a gift-with-purchase promotion […]
A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS. Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans. IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]
CynopsisPresents: Upfront with REELZ aa Bill Rosolie, SVP of Advertising Sales for REELZ, makes the case for why the independent network, having found its “sweet spot,” provides great value for advertisers. Cynopsis: What is REELZ’ message to advertisers this Upfront season? Bill Rosolie: REELZ offers advertisers surprising value. Our commitment to a […]
Cynopsis SHORT FORM Good morning. It’s Friday, May 4 2018 and this is your first Cynopsis Short Form briefing, coming out Fridays in May. IN THE NEWS The digital joint venture between Warner Bros. and DC Entertainment got a name – DC Universe – and an official announcement via social […]
CynopsisPresents: Cynopsis Special Edition: Upfront with National Geographic aa aa Courteney Monroe, CEO, National Geographic Global Networks, explains how exceptional content has lifted the brand from reverence to relevance – collecting awards, as well as audiences, along the way. With the television landscape constantly expanding, and everyone jockeying for viewers’ and […]
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