A CYNOPSIS MESSAGE FROM PREMION Thursday October 14, 2021 Premium Matters: Practical Advice for a Complex Ecosystem Cathy Applefeld Olson Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of slowing down. How can advertisers optimize the increasingly complex, yet infinitely promising ecosystem […]
A CYNOPSIS MESSAGE FROM GAMUT Friday September 24, 2021 Your Big TV Conference Recap Cathy Applefeld Olson The 2021 Cynopsis That Big TV Conference is in the books, and our virtual audience of agency, programming, tech and brand executives took in three packed days of fresh thinking, actionable learnings and […]
Tuesday September 14, 2021 Opening Minds and Opening Doors Cathy Applefeld Olson Diversity, equity and inclusion. The three words are reverberating more than ever across the television, digital and greater entertainment landscape. But actually achieving these goals is another matter. In partnership with Discovery, Cynopsis’ Diversity and Inclusion virtual event on September 13 […]
A CYNOPSIS MESSAGE FROM MATRIX Tuesday August 24, 2021 Evolving the Media Advertising Ecosystem: The Time is Now Cathy Applefeld Olson The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the […]
A CYNOPSIS MESSAGE FROM CANOE VENTURES Wednesday June 23, 2021 Canoe Steers Into Streaming, Augments Addressable & Programmatic Endeavors Cathy Applefeld Olson In a video market that’s crowded, fragmented and shifting like never before, programmers and advertisers are seeking both institutional knowledge and pioneering leadership as they steer through uncharted […]
Friday June 18, 2021 EXECUTIVE SUMMARY It is simple to say that the media landscape has changed during the pandemic but, truthfully, media has had a robust history of change, transformation and adaption. This is why the annual Cynopsis Measurement and Data conference remains so pivotal and relevant, as experts meet and […]
A CYNOPSIS MESSAGE FROM DISCOVERY DISCOVERY+ STREAMING HOME OF BRANDS YOU LOVE YOUR FAVORITE SHOWS + PERSONALITIES + EXCLUSIVE ORIGINALS Reaching new audiences with 45% of subscriber base coming from non-cable households 55,000+ Episodes Library 200 discovery + Originals Each Year Click Here to Start Your Free Trial and See What […]
A CYNOPSIS MESSAGE FROM KATZ MEDIA GROUP Thursday May 6, 2021 Katz Media Group Adds to its Portfolio of Solutions for Advertisers with the Launch of Katz Live: The First-Ever LIVE Streaming Marketplace Cathy Applefeld Olson As the media business evolves, brands need a representation firm that understands their history […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 27, 2021 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead Cathy Applefeld Olson Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent year-over-year growth […]
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