A CYNOPSIS MESSAGE FROM PREMION WEDNESDAY SEPTEMBER 16, 2020 How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about your brand, and how they’re interacting within a purchase funnel is table stakes for today’s data-driven marketers. […]
A CYNOPSIS MESSAGE FROM FETV Tuesday August 18, 2020 The Indie that Roared: Why FETV’s In-Flight GRP Guarantee Could Be a Game Changer This Year Cathy Applefeld Olson Negotiations between networks, advertisers and the agencies that guide their marketing strategies are at a crosshairs like no other year in the history […]
A CYNOPSIS MESSAGE FROM NBCUniversal Syndication Tuesday June 23, 2020 Cynopsis Special Edition: 2020 Upfront Syndication Report Cathy Applefeld Olson Sometimes being the steady, dependable one in the room can be not only gratifying but downright sexy. In a year where unpredictability is the sole constant, the syndication market may just prevail as […]
A CYNOPSIS MESSAGE FROM VEVO Wednesday June 17, 2020 Vevo: Always OnBy Cathy Applefeld Olson As Covid-19 forced citizens around the globe to stay home to flatten the curve, the world is facing the music as never before. Quite literally, in the case of Vevo. The digital music video platform—which reaches […]
A CYNOPSIS MESSAGE FROM PREMION Thursday May 28, 2020 Special Report: The Power of PremionCathy Applefeld Olson Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target local audiences at scale. The rise of local relevancy […]
A CYNOPSIS MESSAGE FROM DISCOVERY Tuesday May 12, 2020 Special Report: DiscoveryCathy Applefeld Olson A-list celebrities surprising loved ones with heartwarming home renovations. Pantry-themed cooking segments from trusted chefs’ home kitchens. Talent leading the charge to support restaurant workers financially impacted by the pandemic. Since the onset of COVID-19, Discovery’s networks […]
A CYNOPSIS MESSAGE FROM HULU Friday January 10, 2020 Discovery digital chief Karen Leever talks D2C, HBO Max says its price point is right on the money, and Conde Nast says digital’s driving… wait for it… print subscriptions. It’s Friday, January 10, 2020 and this is your daily Cynopsis dispatch from […]
Thursday January 9, 2020 CYNOPSIS Live from CES Mark Cuban is big-time on the AI bandwagon, Twitter relishes its role in the new world order, and audio is bending ears as a brand strategy centerpiece. It’s Thursday, January 9, 2020—the 13-year anniversary of the iPhone launch—and this is your daily Cynopsis dispatch from […]
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