A CYNOPSIS MESSAGE FROM DISCOVERY Tuesday May 12, 2020 Special Report: DiscoveryCathy Applefeld Olson A-list celebrities surprising loved ones with heartwarming home renovations. Pantry-themed cooking segments from trusted chefs’ home kitchens. Talent leading the charge to support restaurant workers financially impacted by the pandemic. Since the onset of COVID-19, Discovery’s networks […]
A CYNOPSIS MESSAGE FROM HULU Friday January 10, 2020 Discovery digital chief Karen Leever talks D2C, HBO Max says its price point is right on the money, and Conde Nast says digital’s driving… wait for it… print subscriptions. It’s Friday, January 10, 2020 and this is your daily Cynopsis dispatch from […]
Thursday January 9, 2020 CYNOPSIS Live from CES Mark Cuban is big-time on the AI bandwagon, Twitter relishes its role in the new world order, and audio is bending ears as a brand strategy centerpiece. It’s Thursday, January 9, 2020—the 13-year anniversary of the iPhone launch—and this is your daily Cynopsis dispatch from […]
Wednesday January 8, 2020 CYNOPSIS Live from CES Quibi is going for mobile domination, the ‘90s called and brought Apple back to CES, and Ivanka Trump’s keynote goes off without a hitch. It’s Wednesday, January 8, 2020 and this is your daily Cynopsis dispatch from CES. After 18 months of teasers, Quibi founder Jeffrey […]
Tuesday January 7, 2020 CYNOPSIS Live from CES Digital Hollywood set a strong pregame tone, MediaLink’s kickoff party brought brand A-listers to Encore’s XS nightclub and Samsung Electronics imagined the Age of Experience in its opening keynote. It’s Tuesday, January 7, 2020 and this is your first dedicated Cynopsis dispatch from the Consumer Electronics […]
To ensure delivery to your inbox, add us to your address book.After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender’s list. Monday, December 16, 2019 Media Tech Update: Predictions for 2020 It doesn’t appear our fast-moving industry […]
Cynopsis Presents: Homecoming Contest Winners Announced College Students Weigh In On TV Today Cynopsis asked college students to answer questions touching on issues of interest to the rapidly evolving media industry, as audiences increasingly turn to streaming, and away from traditional advertising. The answers we received to the […]
A CYNOPSIS MESSAGE FROM AMPERSAND Cynopsis Presents: Advanced TV Advertising and the New Power of Local By Cathy Applefeld Olson What happens to the advertising equation when television’s scale and viewers’ emotional connection to brand-safe premium content combines with the data, targeting and measurement capabilities of […]
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