Wednesday June 4, 2025 IN THE NEWS As Sony and CBS battle over the distribution rights to “Wheel of Fortune” and “Jeopardy,” Sony has inked streaming deals for the game shows with Hulu, Hulu on Disney+ and Peacock that give the platforms rights to air them the day after their linear premieres. The deals […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Monday June 2, 2025 IN THE NEWS Days after NPR filed a lawsuit challenging President Trump’s order to cut its funding, PBS followed with its own legal action. The lawsuit – filed in US District Court in Washington by PBS and a public television station in Minnesota – argues that federal law prohibits the […]
Friday May 30, 2025 IN THE NEWS YouTube accounted for an estimated 24% of US CTV streaming minutes as of April 2025, according to MoffettNathanson Research. Factor in minutes viewed on YouTube TV and the total is 28%, versus 15% for runner-up Netflix. In 1Q25, YouTube had 27% total share and Netflix, 17%. “Just […]
Thursday May 29, 2025 IN THE NEWS WPP is going all in on AI with the launch of WPP Media, replacing GroupM as the name of WPP’s global media company. WPP Media is connected with WPP’s global agency networks and capabilities through WPP Open, WPP’s AI-enabled marketing system, creating an advanced platform for scaled […]
Wednesday May 28, 2025 IN THE NEWS CBS has added “Comics Unleashed with Byron Allen” to its late-night lineup for the 2025-2026 season. The Allen-hosted comedy talk show, with a rotating panel of comedians that includes Kevin Hart, Sebastian Maniscalco, Howie Mandel and Tiffany Haddish, to name a few, will air back-to-back, […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA Record Breaking Memorial Day in Cinema! Over the holiday weekend, ~24M+ moviegoers showed up for Lilo & Stitch (~17M) and Mission Impossible (~7M). Cinema brings families and Gen Z together, fully focused & emotionally engaged. In 2024, 90% of Gen Z went to the movies. Families will buy 445M+ […]
Friday May 23, 2025 Cynopsis will not publish Monday, May 26, in observance of Memorial Day. IN THE NEWS The NFL dominates US sports viewership, according to a study from Involved Media, which found 79% of respondents follow the league. Next came college football (52%), MLB (49%) and the NBA (49%). The research also […]
Thursday May 22, 2025 IN THE NEWS FOX News filed a motion accusing nearly two dozen executives and sales personnel from voting technology company Smartmatic of intentionally concealing, destroying, and dissembling evidence related to their lawsuit. “On the eve of filing of this lawsuit, and while the US Department of Justice was investigating Smartmatic […]
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