A CYNOPSIS MESSAGE FROM OMEDA Tuesday August 26, 2025 IN THE NEWS Annette Bening has been tapped to appear in “The Dutton Ranch,” the working title of Paramount+’s highly anticipated “Yellowstone” spinoff series, featuring Beth Dutton (Kelly Reilly), Rip Wheeler (Cole Hauser), and Carter (Finn Little). Bening will play Beulah Jackson, the […]
Monday August 25, 2025 IN THE NEWS FAST channels are going to have to serve up more live content if they want to survive. So says Amagi in its 15th Global FAST Report. Takeaways include: · 67% of US viewers prefer watching live events on free and paid streaming platforms. · 47% of viewers […]
Friday August 22, 2025 IN THE NEWS NFL ads were 19% more effective than the TV average during the regular 2024-25 season, 63% more effective in the playoffs, and 243% more effective during the Super Bowl, according to EDO’s 2025 NFL TV Outcomes report. Additional highlights include: · Streaming-exclusive NFL games delivered 66% stronger […]
Thursday August 21, 2025 IN THE NEWS Today marks a milestone for ESPN with the debut of its new direct-to-consumer streaming platform. “This is a defining moment not just for ESPN, but for how sports are experienced in the digital age,” said Jimmy Pitaro, Chairman of ESPN. The new service allows fans to personalize […]
Wednesday August 20, 2025 IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]
Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]
Wednesday August 13, 2025 IN THE NEWS Sinclair is exploring options for its broadcast business include a merger. Sinclair’s board of directors has authorized a strategic review to evaluate separating ventures through a spin-off, split-off or other transaction. “With record financial performance and proven operational excellence, Sinclair intends to be a catalyst in the […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
