Cynopsis

Wednesday August 20, 2025    IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]

Tuesday August 19, 2025    IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]

Monday August 18, 2025    IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]

Friday August 15, 2025    IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […]

A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025    IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]

Wednesday August 13, 2025    IN THE NEWS Sinclair is exploring options for its broadcast business include a merger. Sinclair’s board of directors has authorized a strategic review to evaluate separating ventures through a spin-off, split-off or other transaction. “With record financial performance and proven operational excellence, Sinclair intends to be a catalyst in the […]

Tuesday August 12, 2025    IN THE NEWS Buzz based on news that leading station owner Nexstar is in advanced talks to acquire its rival helped drive shares in local TV giant Tegna. Stocks surged nearly 30% in mid-day trading Monday. A Nexstar-Tegna deal would likely trigger even more consolidation in the local TV sector, […]

Monday August 11, 2025    IN THE NEWS Gray Media struck a deal with Allen Media Group to acquire AMG’s television stations in ten markets for $171 million. The transaction would bring Gray into three new markets, Columbus-Tupelo, Mississippi; Terre Haute, Indiana; and West Lafayette, Indiana, and strengthen the company’s presence in the seven other […]

Friday August 8, 2025    IN THE NEWS It’s official – Skydance Media has completed its $8.4 billion merger with Paramount Global, creating media and entertainment company Paramount, a Skydance Corporation. “Today marks an exciting and pivotal moment as we prepare to bring Paramount’s legacy as a Hollywood institution into the future of entertainment,” said […]

Thursday August 7, 2025    IN THE NEWS Following Netflix’s lead, Disney said it will stop reporting subscriber numbers with its quarterly reports. “We believe quarterly updates on the number of paid subscribers and ARPU have become less meaningful to evaluating the performance of our businesses, and we will no longer report these metrics starting […]