Wednesday December 4, 2024 IN THE NEWS In its annual ad-spending forecast, Dentsu offered a sunnier projection than it did last year, upgrading growth estimates for both its US and worldwide outlooks through 2027. Dentsu now estimates global ad spending will expand 6.8% this year, up 2.2 percentage points from its last release in […]
Tuesday December 3, 2024 IN THE NEWS TelevisaUnivision is implementing “significant and necessary changes,” wrote CEO Daniel Alegre in a memo to employees on Monday. In addition to layoffs, those changes include a major adjustment to the company’s organizational structure. Jose Luis Fabila, currently Head of Content and Strategy at TelevisaUnivision in Mexico, will […]
Monday December 2, 2024 IN THE NEWS The Macy’s Thanksgiving Day Parade on NBC attracted more than 30 million viewers, its largest audience ever. NBC reports the 98th annual event drew 31.3 million viewers Thursday across linear and digital platforms, up 10% from 28.5 million in 2023. About 24 million watched on the NBC […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel: #1 Most Watched Network Scores Big with the NFL & Kansas City Chiefs Holiday Touchdown: A Chiefs Love Story Premieres November 30 Football + Romance + Holiday Joy = The Perfect Play Often Imitated. Never Duplicated. Click here for source. Wednesday November 27, 2024 […]
Tuesday November 26, 2024 IN THE NEWS If your Outlook was glitchy yesterday, you weren’t alone. A major outage at Microsoft impacted users of Outlook and Exchange emails, due to what the company called “a recent change.” While Microsoft initially reported that about 98% of its “affected environments” had been fixed by noon, that […]
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY WBD Brings Shoppable Entertainment to Streaming with Powerful New Ad Solutions: MOMENTS and SHOP WITH MAX Introducing MOMENTS and SHOP WITH MAX, two new story-driven contextual solutions that redefine how audiences discover and engage with products, creating deeper connections between brands and our iconic portfolio of premium content on […]
Friday November 22, 2024 IN THE NEWS Fox Entertainment and Hulu have extended their partnership in a deal that runs through 2029. “The Simpsons,” “The Masked Singer” and more will continue to be available to stream on Hulu the day after their linear telecast, and Fox and Hulu will continue to share joint branding […]
Thursday November 21, 2024 IN THE NEWS Comcast plans to spin off NBCUniversal cable networks MSNBC, CNN, USA, Oxygen, E!, Syfy and Golf Channel into a separate company. “The transaction will be structured as a tax-free spin to existing shareholders,” said Comcast President Mike Cavanagh in an internal memo, estimating the transition will take […]
Wednesday November 20, 2024 IN THE NEWS Broadcast viewing grew by 7% on October, accounting for 24% of total time spent watching television, its largest monthly share of TV since January, according to Nielsen’s The Gauge. Cable viewing finished the month with 26.3% of total TV usage, up 0.2%. Streaming viewership was flat compared […]
Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
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