Wednesday December 18, 2024 IN THE NEWS Paramount Global struck a deal with Warner Bros. to bring “The Big Bang Theory” to Nick at Nite and MTV. Beginning Tuesday, December 24, Nick at Nite will host a two-day stunt featuring holiday-themed episodes and on December 27, the show kicks off with season four, airing […]
Tuesday December 17, 2024 IN THE NEWS “We have to straighten out our press. Our press is very corrupt, almost as corrupt as our elections,” said president-elect Trump during a press conference on Monday. The pronouncement came days after ABC News settled a defamation lawsuit filed by Trump, agreeing to contribute $15 million Trump’s […]
Monday December 16, 2024 IN THE NEWS ABC News has agreed to give $15 million to Donald Trump’s future presidential foundation and museum to settle a defamation lawsuit filed by the now-president elect. During a televised interview in March, anchor George Stephanopoulos had asked Representative Nancy Mace, who has spoken publicly about being raped […]
Friday December 13, 2024 IN THE NEWS Warner Bros. Discovery has created a new corporate structure, splitting its linear and streaming content assets into two separate and distinct operating divisions. WBD’s Global Linear Networks division will include its linear networks like TBS, TNT and HLN; while its Streaming & Studios division will house the […]
Thursday December 12, 2024 IN THE NEWS Total TV set viewing on YouTube hit one billion hours, according to the platform. In a blog post, the company said viewing time of sports content via TV sets saw a 30% lift in 2024 compared with 2023, “as users visit YouTube to get their lineup of […]
A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA Great American Family Breaks into Top 25 in Just Three Years Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November. Welcome Home to the most authentic Christmas celebration […]
Tuesday December 10, 2024 IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]
Monday December 9, 2024 IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]
Friday December 6, 2024 IN THE NEWS A new Senate bill, the Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act, would enable copyright holders to subpoena training records of generative AI models to find out if their work was used to train the model. “This is simple: if your work is used to […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Simply Having a #1 Christmastime #1 Most Watched Network Thanksgiving Week with W18-34, A18-49, W18-49, A25-54, W25-54, W18+, P18+, P2+ & HHs Holiday Touchdown: A Chiefs Love Story #1 Most Watched Cable Movie of the Year 4M Unduplicated Viewers Often Imitated. Never Duplicated. Click
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5