A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television FETV delivers more viewers during prime time than notable networks like E!, Animal Planet and MTV • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Click here to contact us for additional information Wednesday February […]
Tuesday February 25, 2025 IN THE NEWS Lester Holt is stepping down as anchor and managing editor of NBC Nightly News this summer. Holt has held the position since June 2015, when he took over from Brian Williams. “[Holt] has led the network during some of the country’s most fraught and challenging times in […]
Monday February 24, 2025 IN THE NEWS Fox has renewed “The Quiz with Balls” for a second season. The game show was last summer’s top new series among Adults 18-49. “During its first season, ‘The Quiz with Balls’ really broke through, thanks to a mix of engaging playability, comedic physical stakes, and our terrific […]
Friday February 21, 2025 IN THE NEWS The fiftieth season of NBC’s “Saturday Night Live” has been very, very good to Peacock, generating an estimated $50 million in subscriber revenue in 2024, according to Parrot Analytics’ Streaming Economics data. In the fourth quarter of 2024, “SNL” drew $18.4 million in subscriber revenue for the […]
Thursday February 20, 2025 IN THE NEWS Adrienne Roark is leaving CBS News at the end of February, seven months after being promoted to the position of President of Editorial and Newsgathering. Roark told staffers she is taking a role at Tegna. She exits as Paramount Global is grappling with a $20 billion lawsuit […]
Wednesday February 19, 2025 IN THE NEWS CBS handed a straight-to-series order for a “Blue Bloods” spinoff titled “Boston Blue,” starring Donnie Wahlberg, for the 2025-26 season. Wahlberg will reprise his role as NYPD officer Danny Reagan as he takes a position with Boston PD. “Boston Blue” is produced by CBS Studios in association […]
Tuesday February 18, 2025 IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]
Friday February 14, 2025 Cynopsis will not publish Monday, in observance of President’s Day. IN THE NEWS Democratic senators sent a letter to FCC Chairman Brendan Carr accusing him of weaponizing the agency, one example being the investigation into CBS over its editing of a “60 Minutes” interview with Kamala Harris. Sen. Ed Markey […]
Thursday February 13, 2025 IN THE NEWS Super Bowl LIX generated over $800 million in gross revenue from advertising sales across platforms, with record pricing for the sold-out game, reports Fox. The match-up peaked at 137.7 million viewers in the second quarter, according to Nielsen; pregame coverage averaged 23.4 million; and the Apple Music […]
Wednesday February 12, 2025 IN THE NEWS For the first time, YouTube is getting more total US viewership on television sets than on mobile, shared CEO Neal Mohan in his annual letter to the YouTube community. “In two decades, YouTube has transformed culture through video and built a thriving creative economy,” posted Mohan. “Today’s […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5