A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 23, 2025 IN THE NEWS YouTube captured […]
Tuesday April 22, 2025 IN THE NEWS Streaming isn’t just an alternative to traditional TV – it’s the primary way Americans watch video content, according to Adtaxi’s “2025 Streaming TV Survey.” The report indicates 70% of US adults select a streaming service as their default viewing choice. Findings include: · 64.8% of US adults […]
Monday April 21, 2025 IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven […]
Friday April 18, 2025 IN THE NEWS The US Department of Justice, which accused Google of operating as a monopoly in the advertising technology industry, has won its antitrust case. “Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad […]
Thursday April 17, 2025 IN THE NEWS CBS scored a win in its fight for distribution rights to “Jeopardy” when three California appellate judges signed an order that hit pause on last week’s ruling by a lower court judge that gave the show’s distribution rights to Sony Pictures Television. Sony, which terminated its distribution […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 16, 2025 IN THE NEWS Multiscreen TV […]
A CYNOPSIS MESSAGE FROM LOCALITY Tuesday April 15, 2025 IN THE NEWS Fox News’ Greg Gutfeld (“Gutfeld!”) will host three-part game show, “Greg Gutfeld’s What Did I Miss?”, for streamer Fox Nation. In the show, contestants are put in isolation, then asked which headlines are real and which are fake. “For these […]
Monday April 14, 2025 IN THE NEWS When it comes to advertising, the NCAA Tournament Championship game scored for advertisers. The nail-biter was 155% more effective than the average primetime program (42% year-over-year increase), according to calculations from EDO – advertisers would need to place about 82 primetime ads to generate as much engagement […]
Friday April 11, 2025 IN THE NEWS Sony had the right to terminate its distribution deal with CBS for syndicated game shows “Jeopardy!” and “Wheel of Fortune,” ruled an LA Superior Court. CBS’s bid for a court order that would have temporarily blocked Sony’s taking over distribution was denied. “Sony can begin distributing the […]
Thursday April 10, 2025 IN THE NEWS Disney Advertising reports its biddable and programmatic ad inventory is now available across Canada, Latin America and select European regions, a move helped by an extension of Disney’s deal with Magnite. “Our job is to create value for our agency and brand partners,” said Jamie Power, SVP […]
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