Tuesday July 15, 2025 IN THE NEWS New research from Hub’s “TV Advertising: Fact vs. Fiction” survey shows viewers seeing strong value in streaming TV, as the most cost-effective entertainment choice among consumers. But there’s a flag on the play, The rise in consumers who are “very concerned” about the economy and determined to […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA ~11M+ Moviegoers Showed Up This Weekend for Superman! Generating unstoppable buzz since its record-breaking trailer and propelling the DC Universe into a bold new era. Cinema delivers fresh weekly content, cultural relevance at scale and offers brands a chance to show up in the moments people care about most, […]
Friday July 11, 2025 IN THE NEWS Pretty, pretty, pretty good! HBO has greenlit a sketch comedy show from Larry David and President Barack Obama. The untitled half-hour limited series, created by David and longtime collaborator Jeff Schaffer, will take a humorous look at American history in celebration of the nation’s upcoming 250th anniversary. […]
Wednesday July 9, 2025 IN THE NEWS A+E Global Media is up for sale. Wells Fargo has been enlisted to explore strategic options for the company, a joint venture of Disney and Hearst that includes cable networks A&E, Lifetime, and The History Channel, among others. The move comes as Warner Bros. Discovery and NBCUniversal […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA When Dinosaurs Roar Audiences Rush In! ~14M moviegoers saw Jurassic World Rebirth over the 5-day weekend, setting off fireworks at the box office. Cinema delivers fresh content every week, offering a brand-safe, emotionally engaged, and fully immersive environment that unites audiences around larger-than-life stories. Partner with […]
Monday July 7, 2025 IN THE NEWS Paramount says it has agreed to pay President Trump $16 million to settle a lawsuit over the editing of a “60 Minutes” interview with then-VP Kamala Harris. The money, minus Trump’s legal fees, will be paid to Trump’s future presidential library. Paramount also agreed to release written […]
Friday June 27, 2025 Cynopsis will not publish the week of June 30. We wish everyone a safe and happy Fourth of July! IN THE NEWS Charter Communications and Disney struck an expanded distribution deal that brings Hulu (With Ads) to all Spectrum TV Select customers at no additional cost, and restores eight channels […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday June 26, 2025 IN THE NEWS Layoffs at Paramount Global have hit BET. As it thins its ranks, BET will “further leverage Paramount’s scaled support functions in areas including linear research, finance, and business and legal affairs,” wrote network CEO Scott Mills in a memo to […]
Wednesday June 25, 2025 IN THE NEWS YouTube maintained the leading share of total TV viewing in May, while the largest monthly increases in share went to Warner Bros. Discovery and FOX, according to Nielsen’s latest Media Distributor Gauge report. WBD added 0.3 share points versus April to finish the month with 7.0% of […]
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