Monday November 2, 2020 Last year, billionaire businessman Konstantin Grigorishin unveiled his startup sports vision, the International Swimming League, a platform designed to showcase the talents of most of the world’s elite swimmers. The ISL went through year one with its team-based format in cities around the globe, and was planning on a similar […]
Friday October 30, 2020 Pac-12 announced a new partnership with Nextiva as the Conference’s Official Communications Partner. This major college sports deal reflects the growing need for work from anywhere solutions for every business. “There is no time more important for the Pac-12 to partner with a leader in communication in order to stay […]
Wednesday October 28, 2020 ESPN and Augusta National Golf Club are bringing two sporting event traditions together in a unique way, as College GameDay Built by The Home Depot is set to originate from the Masters Tournament in Augusta, GA. Postponed from its traditional April date due to the pandemic, the event is now […]
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Friday October 23, 2020 Game two of the World Series handed FOX Sports properties with 9,263,000 viewers, according to the company, as the Rays evened the series with the Dodgers. FOX alone brought in 8,950,000 viewers, with the game ranking as the most-watched telecast of the night, despite declines in viewership. Game one, meanwhile, […]
Thursday October 22, 2020 Good morning and this is your weekly Esports Brief. Global esports organization Gen.G is getting into the currency biz, announcing a partnership with Rally to create GG Strike Coin and marking the first time an esports organization has announced a digital currency. Launching next month, the new digital […]
Wednesday October 21, 2020 Normally we wouldn’t open with a story from Monday but the retirement of Mike ‘Doc’ Emrick is reason for exception. His 47-year career broadcasting pro hockey, including 15 as the lead play-by-play voice for NBC Sports’ NHL coverage, wraps up the end of an era, calling 22 Stanley Cup Finals, […]
Monday October 19, 2020 With Big Ten football returning this weekend and the Pac-12 on the near horizon, FOX Sports is going big with its staple pregame show Big Noon Kickoff originating from Ohio Stadium for the Big Ten opening weekend matchup between Ohio State and Nebraska on Saturday at noon. Cynopsis Sports caught […]
Friday October 16, 2020 Turner Sports doubled down on its sportsbook partnerships, unveiling new deals with both FanDuel Group as well as DraftKings in multi-year plays. FanDuel is now designated as the exclusive sportsbook partner for NBA programming on Turner Sports properties including content integrations across Bleacher Report and grants the company access to […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5