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Cynopsis Sports 2/25/25: ESPN and MLB end media rights deal

ESPN and MLB end media rights deal

  Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]

02/24/25: Cynopsis Media Tech Update

Video advertising

Monday February 24, 2025 X introduced two AI-powered advertising tools for brands. Creation tool “Prefill with Grok” enable users to enter their website URL, and have Grok analyze the content and produce a ready-to-use ad. “Analyze Campaign with Grok” offers “a clear, AI-driven breakdown of how your ads are performing, empowering you to refine your […]

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Cynopsis 02/24/25: Fox renews “Quiz with Balls” for season two

Fox renews "Quiz with Balls" for season two

Monday February 24, 2025    IN THE NEWS Fox has renewed “The Quiz with Balls” for a second season. The game show was last summer’s top new series among Adults 18-49. “During its first season, ‘The Quiz with Balls’ really broke through, thanks to a mix of engaging playability, comedic physical stakes, and our terrific […]

02/23/25: Cynopsis Jobs

Interview

Sunday February 23, 2025 Content Developers Clean Up Pay among content developers increased steadily in 2024, with executives capturing the largest raises. Among connectivity providers, compensation growth was moderate. Base salary increases were smaller than last year, but bonuses and long-term incentives pushed total compensation higher for management and salaried employees. That’s according to the […]

Cynopsis 02/20/25: “Wicked” lands Peacock premiere date

"Wicked" get Peacock premiere date

Thursday February 20, 2025    IN THE NEWS Adrienne Roark is leaving CBS News at the end of February, seven months after being promoted to the position of President of Editorial and Newsgathering. Roark told staffers she is taking a role at Tegna. She exits as Paramount Global is grappling with a $20 billion lawsuit […]

02/19/25: Cynopsis Jobs

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Wednesday February 19, 2025    FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation […]

Cynopsis 02/18/25: Killer TV role for Catherine Zeta-Jones

Killer TV role for Catherine Zeta-Jones

Tuesday February 18, 2025    IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]

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