Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]
Tuesday February 25, 2025 IN THE NEWS Lester Holt is stepping down as anchor and managing editor of NBC Nightly News this summer. Holt has held the position since June 2015, when he took over from Brian Williams. “[Holt] has led the network during some of the country’s most fraught and challenging times in […]
Monday February 24, 2025 X introduced two AI-powered advertising tools for brands. Creation tool “Prefill with Grok” enable users to enter their website URL, and have Grok analyze the content and produce a ready-to-use ad. “Analyze Campaign with Grok” offers “a clear, AI-driven breakdown of how your ads are performing, empowering you to refine your […]
Monday February 24, 2025 IN THE NEWS Fox has renewed “The Quiz with Balls” for a second season. The game show was last summer’s top new series among Adults 18-49. “During its first season, ‘The Quiz with Balls’ really broke through, thanks to a mix of engaging playability, comedic physical stakes, and our terrific […]
Sunday February 23, 2025 Content Developers Clean Up Pay among content developers increased steadily in 2024, with executives capturing the largest raises. Among connectivity providers, compensation growth was moderate. Base salary increases were smaller than last year, but bonuses and long-term incentives pushed total compensation higher for management and salaried employees. That’s according to the […]
Friday February 21, 2025 IN THE NEWS The fiftieth season of NBC’s “Saturday Night Live” has been very, very good to Peacock, generating an estimated $50 million in subscriber revenue in 2024, according to Parrot Analytics’ Streaming Economics data. In the fourth quarter of 2024, “SNL” drew $18.4 million in subscriber revenue for the […]
Thursday February 20, 2025 IN THE NEWS Adrienne Roark is leaving CBS News at the end of February, seven months after being promoted to the position of President of Editorial and Newsgathering. Roark told staffers she is taking a role at Tegna. She exits as Paramount Global is grappling with a $20 billion lawsuit […]
Wednesday February 19, 2025 FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation […]
Wednesday February 19, 2025 IN THE NEWS CBS handed a straight-to-series order for a “Blue Bloods” spinoff titled “Boston Blue,” starring Donnie Wahlberg, for the 2025-26 season. Wahlberg will reprise his role as NYPD officer Danny Reagan as he takes a position with Boston PD. “Boston Blue” is produced by CBS Studios in association […]
Tuesday February 18, 2025 IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5