Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising

Ampersand, the data-driven TV advertising sales and technology company, announced  the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with  reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households.

The AND Platform is the first advanced TV platform to centralize the campaign planning and buying process within a simple interface for both local and national TV buying, supporting advertisers’ media plans with:

  • Define + Find – Advertisers can define audiences beyond traditional age and gender demos, to build custom audience segments using Ampersand’s anonymized and aggregated viewing insights from nearly 40 million households. Later this year, advertisers will be able to integrate their own first party data sets into the platform.
  • Plan + Execute – Based on an advertiser’s selected audience segment, The AND Platform generates an optimized plan for where best to reach these audiences across Ampersand’s footprint of 85 million homes, 65 million spots annually, 3 billion viewing hours per month, and nearly 50% of all TV viewing impressions.  
  • Measure + Report – The AND Platform’s measurement tools allow advertisers to measure both the efficiency and effectiveness of their campaigns. Marketers can  monitor campaign reach and frequency in-flight as well as performance against intended business outcomes. Measurement capabilities are powered by Ampersand partners TVSquared, Data+Math, Acxiom, and more.
 

“With the launch of The AND platform, we’re bringing a new level of capability and scale to advanced TV advertising, providing agencies and marketers with a flexible and open solution for reaching audiences across the entirety of the TV viewing experience,” said Nicolle Pangis, CEO of Ampersand. “This is the most substantive advancement to date in our ongoing mission to unify the advanced TV ad ecosystem across all screens, inventory and audiences.”

Related Topics: Tech

Related Stories

Cynopsis 02/12/26: ESPN Gets In The Game Early

Thursday February 12, 2026    IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]

Cynopsis 02/11/26: Fox News Gets Brief

Wednesday February 11, 2026    IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]

Cynopsis 02/10/26: Scripps Sells Court TV

Tuesday February 10, 2026    IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]

CynCity

Cynsiders

Instagram