Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households.The AND Platform is the first advanced TV platform to centralize the campaign planning and buying process within a simple interface for both local and national TV buying, supporting advertisers’ media plans with:
- Define + Find – Advertisers can define audiences beyond traditional age and gender demos, to build custom audience segments using Ampersand’s anonymized and aggregated viewing insights from nearly 40 million households. Later this year, advertisers will be able to integrate their own first party data sets into the platform.
- Plan + Execute – Based on an advertiser’s selected audience segment, The AND Platform generates an optimized plan for where best to reach these audiences across Ampersand’s footprint of 85 million homes, 65 million spots annually, 3 billion viewing hours per month, and nearly 50% of all TV viewing impressions.
- Measure + Report – The AND Platform’s measurement tools allow advertisers to measure both the efficiency and effectiveness of their campaigns. Marketers can monitor campaign reach and frequency in-flight as well as performance against intended business outcomes. Measurement capabilities are powered by Ampersand partners TVSquared, Data+Math, Acxiom, and more.
“With the launch of The AND platform, we’re bringing a new level of capability and scale to advanced TV advertising, providing agencies and marketers with a flexible and open solution for reaching audiences across the entirety of the TV viewing experience,” said Nicolle Pangis, CEO of Ampersand. “This is the most substantive advancement to date in our ongoing mission to unify the advanced TV ad ecosystem across all screens, inventory and audiences.”
Related Stories
Cynopsis Sports 9/30/25: Lawmakers Target ESPN Deals; Paramount Forms Sports Division

Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]
Cynopsis 09/30/25: Mike Cavanagh to Join Brian Roberts as Comcast Co-CEO

Tuesday September 30, 2025 IN THE NEWS Mike Cavanagh has been promoted from president of Comcast to co-CEO, alongside Brian Roberts, effective in January. “Since joining Comcast a decade ago, Mike has proven himself to be a trusted and collaborative leader,” said Roberts. “He is the ideal person to help lead Comcast as we […]
09/29/25: Cynopsis Media Tech Update

Monday September 29, 2025 YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments. Platform-verified Instagram Reels […]
Cynopsis 09/29/25: NBCU warns of YouTube blackout

Monday September 29, 2025 IN THE NEWS NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video […]
09/28/25: Cynopsis Jobs

Sunday September 28, 2025 CYNOPSIS SCREENSHIFT Last Chance to Save. Streaming, AI, and retail media are transforming the industry—get the insights you need at Cynopsis ScreenShift. Register now — fall sale pricing ends TONIGHT. RESERVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
CynCity
Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...