Scott Cawthon unveils another card up his sleeve, unleashing the first trailer for Five Nights at Freddy’s: Sister Location, breaking the news through the debut trailer and a website update. Promising to launch this fall, the new game extends the standout horror series, which has already seen four main FNaF titles. Trailer music by Leon Riskin.
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08/18/25: Cynopsis Media Tech Update
Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
Cynopsis 08/18/25: New mama drama
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
08/17/25: Cynopsis Jobs
Sunday August 17, 2025 For the Media Pros in Transition If you’re exploring new roles, we want you in the room. Cynopsis ScreenShift is opening 10 discounted spots at $99 for job seekers to join us Oct 14 in NYC—starting at 3PM with roundtables, panels, and networking. Request access: marketing@cynopsis.com
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […] A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]Cynopsis 08/15/25: Telemundo launches sports FAST channel
Cynopsis 08/14/25: Fox swings big with Bill Burr
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
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