Cynopsis: DIGITAL

Good morning. It’s Tuesday, February 4, 2014, and this is your first early morning digital briefing.


Sony Pictures Television Networks launched a new digital network yesterday called getTV, which will air classic movies from the 1930s-1960s. The channel is a digital subdivision of Univision Television Group-owned stations across the country. Additionally, GetTV launched a companion site at get.tv, which will provide programming schedules and more content. 1957’s Operation Mad Ball featuring Jack Lemmon kicked off the network.

Aereo, streamer-of-over-the-air-broadcasts, announced plans to launch in San Antonio on February 19. Last week, the service ran out of capacity for new New York subscribers; Forbes estimates the company has 300,000-500,000 subs in the Big Apple.


CBS drama Elementary will be available exclusively on Hulu Plus, offering all episodes before the current season to subscribers. Elementary was CBS’s most watched new series during the 2012-2013 season, averaging 12.1 million viewers and ranking fourth among all prime-time series…

… Former Hulu CEO Jason Kilar is getting one step closer to releasing his next venture – The Freemont Project, dubbed “Hulu for magazines.” TubeFilter reports users will have the opportunity to select publications and add to an online library in a single app. The name of the app, FYI, is expected to change.

British TV streaming site Acorn TV premiered new films for North American viewers yesterday: Jack Irish: Dead Point, George Gently, Series 6 and You, Me & Them, Slings & Arrows, Miss Fisher’s Murder Mysteries, Series 2. Acorn TV is available at www.Acorn.TV and through its Roku series.

Zodiak Rights is globally distributing Inbetweeners Movie 2, the sequel to Inbetweeners, based on the U.K. series from digital entertainment channel E4. The first movie, which follows three friends on an adventure in Australia, grossed $90 million worldwide. Zodiak Rights will release the film this August in Ireland and the U.K.

Syndicado Inc. is going digital and releasing its documentary Ready To Fly in Europe, Asia, New Zealand and Australia through Google Play, DailyMotion and Xbox Video on March 1. The doc follows Olympic ski jumping champion Lindsey Van as she and her teammates try to get the sport recognized by the Olympics, (and successfully did so, just in time for Sochi).

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find outand learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp


The results are in, and a variety of companies scored, analyzed and ranked the top ads from the Super Bowl. Check out which spots won the top slots on streaming sites and social media.

Hulu’s AdZoneenabled fans to stream the ads in real time on the web, and then vote for their favorites during the game telecast. Top scorers:
1.  Budweiser: Puppy Love
2.  Coca-Cola: It’s Beautiful
3.  Budweiser: A Hero’s Welcome
4.  Audi: Doberhuahua
5.  Toyota: Big Game Ad Starring Terry Crews and the Muppets
6.  RadioShack: The Phone Call Commercial
7.  Volkswagen: Wings
8.  Chevy: Romance
9.  2015 Hyundai Genesis: Dad’s Sixth Sense
10.  Dannon Okios: Spill

Celebrating #SB48 on Twitter


  • 24.9 million tweets during the game, compared to last year’s 24.1 million.
  • The half-time show featuring Bruno Mars and the Red Hot Chili Peppers generated 2.2 million tweets.
  • 58% of national ads featured hashtags, up from 50% the year before.
  • Top Twitter Peak Moment: 381,605 tweets Seahawk’s Percy Harven 87 yard kickoff return for a touch down to open the third quarter at 8:32 p.m. ET.

Facebook #SB48 stats:

  • 50 million unique users had more than 185 million interactions (posts, likes, comments) related to the game.
  • Top five demographics buzzing about the game: Men 18-34, women 18-34, women 35-49, men 35-49 and women 50 and older.
  • Top buzzed about moment: Seahawk’s Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown

TiVo’s Top Re-watched Ads
01)  Comedians In Cars Getting Coffee (Halftime)
02)  Budweiser: Puppy Love (Fourth quarter)
03)  GoDaddy: Bodybuilder (Fourth quarter)
04)  Doritos: Cowboy Kid (Fourth quarter)
05)  Toyota Highlander: Terry Crews & The Muppets (Second quarter)
06)  Doritos: Time Machine (First quarter)
07)  Radio Shack: The Phone Call (First quarter)
08)  Oikos Greek Yogurt: The Spill (Fourth quarter)
09)  Bud Light: Up For Whatever #2 (First quarter)
10)  Squarespace: A Better Web Awaits (First quarter)

Unruly’s Top 10 Most Shared Ads of Super Bowl 2014 (tracks shares across Twitter, Facebook and blogs).
01)  Budweiser: Puppy Love 1,309,403 shares
02)  Budweiser: A Heroes Welcome 202,556 shares
03)  Axe: Make Love, Not War – 136,282 shares
04)  Jaguar: British Villains 125,896 shares
05)  Bud Light: Ian Up For Whatever 123,418 shares
06)  Kia: The Truth 106,491 shares
07)  Volkswagon: Wings 104,906 shares
08)  Cherrios: Gracie 100,173 shares
09)  Toyota: Big Game Ad Starring Terry Crews and The Muppets 74,128 shares
10)  Chevrolet: Romance 70,945 shares

Stat-tracking app Numbeez is followed Super Bowl Teaser Ad Viewership for Cynopsis.

       Monday, February 3, 2014

Brand and Spot Views
Budweiser “Puppy Love” 38,417,532
Duracell “Trust Your Power” 16,648,441
Hyundai “Nice” 12,673,649
Volkswagen “Wings” 12,176,472
Audi “Doberhuahua” 9,361,418
Jaguar “British Villains Rendezvous” 8,585,469
Budweiser “A Hero’s Welcome” 7,739,615
Toyota “Big Game Ad Starring Terry Crewes and the Muppets” 6,953,727
Dannon Oikos “The Spill” 4,826,884
Hyundai “Dad’s Sixth Sense” 2,775,892

Source: Numbeez is a new stat-tracking app for iOS that acts like Pinterest for numbers. Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in realtime. We’re tracking Super Bowl teaser ad viewership on the Cynopsis board – just download the app and search ‘Cynopsis.’

Let’s be honest: the Big Game is the only time we actually look forward to watching the commercials. So tell us which one you enjoyed the most. One participant will win a $50 Stub Hub gift card, and the winner will be announced on Monday, Feb. 10. Deadline to submit is Friday, Feb. 7. http://www.cynopsis.com/cynopsis-media-commercial-poll


OpenSlate YouTube’s Top 10 People & Blogs Channels for the week of Jan. 26-Feb. 1, 2014 from OpenSlate, sorted by SlateScore, monthly views and subscriptions.

Channel Name Slate Score Monthly Views Subscriptions
Shane 836 24,932,850 3,425,271
BF vs. GF 832 40,920,660 2,910,179
Shaytards 824 30,024,630 1,862,704
Daily Grace 786 7,040,070 2,237,694
It’s Kingsley Bitch 775 3,375,630 2,685,736
It’s Judys Life 772 10,864,590 617,442
Ian H 765 14,556,000 3,542,197
Luisitory 759 11,742,090 2,133,582
Vlog Brothers 758 8,385,300 1,743,253
Boogie2988 749 9,444,300 1,645,413

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300.www.openslatestudios.com



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Contact Trish Pihonak to spotlight your company’s job openings today.

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Super Bowl ads pulled in major numbers from views to social media shares, but there is one ad, seen only in Savannah, Georgia, which blew up on the internet yesterday. From local lawyer Jamie Casino, the ad seemed more like a movie trailer until you realize he is actually telling his crazy real-life story. Check out Casino’s Law (almost 200,000 views yesterday on YT) at www.cynopsis.com.


Only 1 Week Away!

The Cynopsis Media Boot Camp
February 11, 2014
| Yale Club NYC

Whether you are just starting out in the Television Industry or looking to boost your skills for your burgeoning career, you won’t want to miss Cynopsis Media’s One-Day Boot Camp at the Yale Club in New York City

Click Here for Agenda & Pricing.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Entry Deadline: March 14, 2014 
Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion,
Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: MGR, INVENTORY/REELZ/NYC:Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (2/11)

JOB OPENING: NATIONAL AD SALES EXECUTIVE/ZEE TV USA/NYC:7-10 yrs in buying/selling media advertising on a national level. Exp in ad sales software a plus. Send resumes to [email protected] (2/11)

Shoot & edit creative promos for brdcst/soc media. Exp w/Avid Media composer. Min 3 yrs promo photog exp. After Effects/Edius/Photoshop skill pref. Need excellent demo reel! Email: [email protected] (2/8)

JOB OPENING: SR MGR RSCH/MTV/NYC:5 yrs hands-on work exp TV research. work within a unit which brings aud input into our show dvplmnt and re-development process. More iinfo apply HERE (2/8)

JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3+ yrs selling exp. Res: [email protected] (2/8)

JOB OPENING: SUP PROD-MKTG/TLC/MD:Creative leader to concept/write/produce winning promos + mktg cmpgns across TLC platforms. Spearhead high profile prjcts and weekly topical promos w/same vigor. Proven success a must, 6 yrs exp.APPLY (2/8)

JOB OPENING:ACCT EXEC/UNIVISION/Chicago: Dvlp, sell and maintain strong relationships. Dvlp strategies and action steps req’d to met est budgets. Exc communication & presentation skills. Bilingual speaking pref’d. Resume HERE [email protected](2/7)

JOB OPENING:MGR INTEGRATED MKTG/NICKELODEON/NYC:Create innovative custom digital mktg concepts across digital, social & mobile platforms for our advertising clients. BA deg 5-7 yr exp. Exc comm/presentation skills req’d. APPLY HERE (2/7) 

JOB OPENING:ACCT MANAGER/INVISION/NYC:Responsible for managing client relationships on Invision’s ad sales technology solutions within the media industry. Exp inMedia & DealMaker a plus! APPLY (2/7)
Grad degree in child development, psych, or related field, 2+ years research/field exp. w/kids, excellent writing/analytical skills, managerial exp. Spanish is plus. Resume to: [email protected] (2/7)

JOB OPENING:AD SALES MKTING MGR/UPTV/NY:Dev/Exe integrated mktg solutions. Mgt ad trade mktg campaigns. 3-5yrs TV/agency exp. Big pic thinking. Multi-Task. Strong MS Office skills. Res: [email protected] (2/7)

JOB OPENING:PROJECT MGR/A&E/NY: Manage the day-to-day logistics of the A&E Brand Creative Team regarding shoots, edit sessions, billing, etc. 3+ yrs project mgmt. exp in cable/brdcst/agency. Apply: www.aenetworks.com/career.html (2/7)

JOB OPENING:SPORTS TALENT BOOKER/VANDAM/NY: Live, daily sports talk show. Reliable sports contacts mgrs/agents/ publicists/teams & able to handle high vol/fast-paced sched a must. Deep knwldg: NFL/NBA/MLB/NHL/NCAA/MLS, etc. Res/ref’s HERE (2/7)

JOB OPENING:PR/CAMPAIGNING MGR/AMC/LA:Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res @ http://tinyurl.com/jww6zq7 (2/7)

JOB OPENING: SALES PLANNER/CBS Television Distribution-NY:National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (2/6)

JOB OPENING: SR MGR TALENT MGMT/Discovery/TLC/MD:Out of the box thinker to strategize creative ways to manage on-air talent and build talent brands. Devel strng relationships w/series talent. 5+ yrs talent mgmt exp.APPLY(2/6)

JOB OPENING: PR COORD/IFC/NYC:Admin suppt for IFC PR team. Book talent travel, prep daily/weekly clip distrib, maintain press materials, etc. Submit resume @ http://tinyurl.com/mf4qhox (2/5)

JOB OPENING: PM, DIGITAL SUPPLY CHAIN OPS/AMC/NYC: Devel & implement digital supply chain projects to increase efficiencies & capacity. 3+ yrs PM and Ad Sales Ops exp. Submit res @ http://tinyurl.com/kqcqxf9 (2/5)

JOB OPENING: VP, AD SALES MKTG/AMC/NYC: 10+ yrs exp. Oversee creative development and presentation strategy, client events, branded Ent. and custom content executions. Submit res @ http://tinyurl.com/n8zal5n (2/5)

JOB OPENING:  EXEC PROD & PROD/ATL/Coca-Cola Studios/StudioNow:No project’s too big, No deadline’s too tight. High-impact video EP & Prod who will stop at nothing to ensure client satisfaction & prod exceptional video content. MORE INFO HERE (2/5) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:ASSISTANT/ADMINISTRATIVE/LA:Experienced entertainment assistant seeks PT employment in LA. 5+ years assisting upper level management, personal & clerical. [email protected] (2/6)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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