Thursday June 18, 2026 You’re Not Buying TV. You’re Buying What Your DSP Can Reach. If your paid social agency could only buy Instagram Reels, you wouldn’t call that a social strategy. To properly maximize an ad channel, you would need access to all of its platforms, not just some of them. But […]
Thursday June 18, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · BBC Enters Its Own Austerity Era · The Pitt Season 3 Is Back In Production Mode · Shoppable TV Ads Are Coming To Sinclair-Owned Stations IN THE NEWS Close your eyes and think of England? […]