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Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share

Thursday January 15, 2026    IN THE NEWS In the fourth quarter, Netflix reclaimed its position as US SVOD market leader with a 20% share, according to JustWatch’s Q4 2025 US Market Share Report, and Prime Video slipped to second. While each service lost share year-over-year, Disney (14%) and Apple TV (9%) each gained 2 […]

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