When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
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Cynopsis 09/25/25: Prime Video Goes to “New Heights”
A CYNOPSIS MESSAGE FROM PREMION Thursday September 25, 2025 IN THE NEWS “Jimmy Kimmel Live!” on Tuesday night averaged 6.3 million viewers on traditional television, over three times its recent average of 1.77 million, according to Nielsen. That’s despite Nexstar and Sinclair’s ABC stations – representing over 20% of affiliates – continuing […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
