12/22/15: Netflix avoids taxation in the United Kingdom, Donald Trump creates some online buzz, and Scripps Networks launches channels on Apple TV



CYNOPSISDIGITAL
12.22.15

Good morning. It’s Tuesday December 22, 2015, and this is your first early morning digital briefing.

TOP NEWS

 
Here is one event Donald Trump has officially won. According to data tracked by ListenFirst Media, during the Democratic presidential debates this fall, Republican Trump was the candidate who received the most online buzz. Below are more stats from ListenFirst.
 
* Out of all 2016 presidential candidates, Trump accumulated the highest rating during Saturday night’s debate with 725K engagements.
 
* Looking at Democratic candidates alone, Bernie Sanders accumulated the highest rating with 457K engagements.
 
* Looking at all the Democratic debates from 2015, Trump has held the highest rating during all three.
 
* In total, candidates accumulated 1.9 million engagements during Saturday’s debate.
 
* Collectively, Trump and Sanders accounted for 60% of the total engagements from the night.

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Disney Chief Executive Bob Iger, who happens to be on the board of Apple, is a big fan of Apple TV and the ease of its user experience. While he didn’t open up to Bloomberg about future plans for the two companies, Iger acknowledged that the pair have a strong relationship. In other Apple news, the company has settled with Ericsson over a patent-rights case that had been on the table since spring. This seven-year agreement has the potential to assist in “second screen video development” across the globe, according to RapidTVNews.com.
 
Netflix may have more than 4.5 million subscribers in the UK but the streaming service appears to have found a way to avoid paying corporate taxes there, at least according to an investigation by the Sunday Times. The Times does not suggest Netflix, which launched in the UK in 2012, broke any laws.
 
DirecTV will hold its first ‘Binge-a-thon’ from December 26 to January 2, making 1,100 episodes available for free regardless of which programming package individuals subscribe to. The shows will be available on DirecTV’s channel 1000, at DirecTV.com/bingeathon, or via the DirecTV mobile app.
 


A CYNOPSIS MESSAGE FROM MEDIA INSIGHTS & ENGAGEMENT CONFERENCE


Evolve or Become Obsolete. As new media products, channels and platforms emerge and audiences continue to fragment, how are you going to engage and stay relevant? The Media Insights & Engagement Conference connects you to the latest strategies for staying ahead of disruption.
 
Hear from: ESPN, ABC, Viacom, Netflix, Comedy Central, BBC Worldwide, Comcast, NBCUniversal, iHeartMedia, GroupM Analytics, A+E Networks and more. View the full list.
 
February 1-3, 2016 | Fort Lauderdale, FL | Download the Brochure
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NEW PROGRAMMING + DEALS

 
Scripps Networks Interactive
has launched HGTV, Food Network, and Travel Channel on Apple TV. Pay-TV subscribers will be able to access programming on demand or watch live streams of the nets.
 
Culture Machine will release a 360-degree video on its YouTube channel. First up: a VR video from India.
 
Spike’s Lip Sync Battle has released the promo for its Jan. 7 episode, featuring actors Channing Tatum and Jenna Dewan-Tatum. Both just happen to be in Quentin Tarantino’s upcoming film, The Hateful Eight. Plus, of course, married.
 
SBS TV has released its SBS On Demand app to the Apple TV App Store. The Seven Network also released its 7Plus app for Apple TV.
 
 

RESEARCH

 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of December 14, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
House of Cards (Netflix) 496,553, 13, 38,196, 3,000,397
Orange Is the New Black(Netflix) 323,379, 16, 20,211, 6,887,553
Trailer Park Boys (Netflix) 81,499, 14, 5,821, 1,636,310
Daredevil(Netflix) 80,330, 10, 8,033, 1,763,289
BoJack Horseman (Netflix) 35,975, 31, 1,160, 528,504
Arrested Development (Netflix) 20,351, 14, 1,454, 2,308,743
Transparent (Amazon Studios) 19,243, 31, 621, 262,554
Mozart in the Jungle (Amazon Studios) 13,981, 20, 699, 122,123
Master of None (Netflix) 13,599, 29, 469, 107,145
F Is For Family (Netflix) 12,536, 8, 1,567, 17,509
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

Of the 10 videos that trended the most on YouTube this year, two were advertisements, one was a public service announcement, three were from late-night TV, one was a clip from Britain’s Got Talent, and three came from independent creators: a dashcam video a British police officer singing a Taylor Swift song, a slow-motion video of a giant water balloon exploding, and four-year-old Heaven King doing the Whip and Nae Nae.
 
SheKnows Media received its peak reach to date in November with 90.1 million unique visitors in the month, an over 89% increase versus the year prior.
 
OpenSlate Engagement Data for the Health & Fitness Vertical, based on the
engagement metric for the week ending 12/20.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
thetigerfitness (8.5) / 1,408,080 / 270,473 / 588
swoldiernation (8.5) / 1,514,190 / 402,610 / 562
themffitness (8.4) / 2,282,220 / 747,407 / 626
officialrawvana (8.4) / 2,058,510 / 445,032 / 580
elliottsaidwhat (8.3) / 1,157,460 / 598,681 / 566
TheOnlineCoachTube (8.3) / 1,136,670 / 93,607 / 533
Maxx Chewning (8.3) / 823,770 / 141,155 / 556
fullyrawkristina (8.3) / 1,001,760 / 678,037 / 572
Heidi Somers (8.3) / 849,870 / 170,558 / 550
hipertrofiando (8.2) / 1,153,650 / 310,507 / 567
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (12/14/15 – 12/20/15)

[] 

 

EXECUTIVE MOVES

 
Andi Poch
has been named Senior Vice President, Sales, CBS Local Digital Media. Poch was previously Senior Vice President, Integrated/Digital Sales and Strategy at Townsquare Media.
 
Twitter has added Rodrigo Velloso to head its video-gaming division. Previously, he was the Director of Gaming Partnerships at YouTube.
 


A CYNOPSIS MESSAGE


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DIGITAL SPOTLIGHT

 
Crackle, Sony’s free streaming network, today announced that President Barack Obama will be the first guest in the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee, which will premiere on Dec. 30 at 11:30p. Other Season 7 guests include Will Ferrell, Steve Martin, Garry Shandling, Kathleeen Madigan, and Sebastian Maniscalco. Check it out here.

See you tomorrow,
David Teich
12.22.15

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