| A CYNOPSIS MESSAGE |
Visionaries, rebels, mentors, rising stars…
Take your place as one of the top women in digital media.
Cynopsis is honoring the incredible accomplishments of women in every field, including excellence in digital content, marketing, advertising, social media and online content. Past honorees have been digital-savvy innovators from a range of companies ( view last year’s honorees ). The deadline is Jan. 9 and honorees will be celebrated at our annual awards breakfast on Mar. 14 in NYC.
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SPONSORSHIP & PROMOTION
Coca-Cola, which is celebrating its 90th year of Olympic involvement, introduced new Olympic-themed packaging ahead of the 2018 Winter Games in PyeongChang, South Korea. Beginning next month, the specially-made Share a Coke bottles will feature a “4-pack” of U.S. Olympic athletes and hopefuls. The company began its Olympic involvement in 1928, providing more than 1,000 boxes of product to U.S. athletes in Amsterdam, and since has partnered with all 204 national Olympic committees and their teams.
WWE is having its first-ever women’s Royal Rumble. The event is scheduled for Sunday, Jan. 28, when WWE superstars will go head-to-head with the winner getting a championship opportunity at Wrestlemania 34 in April. The women’s Royal Rumble is the latest evolution at WWE, which has placed more of a spotlight on its female performers and involved them in more prominent storylines – with deeper character development and longer matches. Earlier this year, WWE had its first-ever women’s tournament, which featured 32 competitors from 16 countries.
Kendrick Lamar is set to be the first-ever halftime performer at college football’s national championship game. The seven-time Grammy Award-winning recording artist will perform a medley of hit songs during a free, non-ticketed performance in Atlanta’s Centennial Olympic Park just outside Mercedes-Benz Stadium on Monday, Jan. 8. The special halftime performance will be integrated into ESPN’s telecast.
Major League Rugby secured a multiyear sponsorship with XBlades, an Australian-based company that will outfit all seven of the teams for the inaugural season of the U.S. league. XBlades has custom-designed uniforms in advance of the MLR season, which kicks off in April, and the seven affiliated teams will also open online shops to sell merchandise including jerseys, shorts, socks, and warm-up and practice wear.
Groupon will place an ad in the 2018 Super Bowl. The online deals company is returning to the NFL’s title game for the first time since a disastrous debut as a Super Bowl advertiser in 2011, the Chicago Business Journal reported.
Swannies, which created a clothing line targeted at millennial golfers, has selected Buffalo.Agency to provide public relations and marketing support for events in more than 10 U.S. cities. Buffalo will help Swannies market its team golf tournaments in major metropolitan areas that include a traditional 9-hole scramble as well as party games such as cornhole, flip cup and others.
Pizza Hut is offering 20 lucky football fans the chance to win free pizza for a year through its Squares Pick’em contest that’s affiliated with the Super Bowl. The box-pool style game, which is run on the Yahoo Sports fantasy app or desktop experience, made its debut last year without the free pizza offer.
DIGITAL & STREAMING
NFL fans will be able to watch Monday Night Football on their mobile phones starting next season. ESPN reached an agreement with the league through the 2021 season that expands its live streaming, which currently includes devices including computers, tablets, connected TVs and OTT devices such as Apple TV, Amazon Fire and Roku. Since August, an average of 10.6 million fans per day have consumed NFL content on ESPN digital media.
The Mountain West has partnered with FloSports to bring live and on-demand coverage of three conference championships in 2018 – women’s swimming & diving, men’s and women’s indoor track and men’s & women’s outdoor track and field – to fans via FloSports’ sport-specific subscription channels.
ESPORTS
Esports Arena in Las Vegas is set to debut a one-of-a-kind gaming-inspired menu when it opens at MGM Resorts International’s Luxor Hotel and Casino in early 2018. The food and beverage program was developed by ThinkFoodEntertainment, a division of chef Jose Andres’ ThinkFoodGroup, and Allied ESports, the world’s leading network of esports properties. Esports Arena Las Vegas is the first dedicated Esports venue on the Las Vegas Strip and its menu will include items catered to gamers and feature portions crafted with efficiency in mind.
Turner and IMG’s ELEAGUE will cap 2017 with consecutive weeks of feature programs on TBS, starting with the finale of The ELEAGUE Cup: Rocket League on Friday, Dec. 22 at midnight ET. After taking fans inside the Grand Final of the $150,000 tournament, TBS on Dec. 29 will revisit a collection of the ELEAGUE’s fan-favorite moments of 2017 with ELEAGUE: Year In Review.
ROSTER MOVES
The Topps Company Inc. has promoted David Leiner to oversee its newly-formed Global Sports & Entertainment division, which is a merger of its North American and International teams. Leiner had been General Manager of the North American division and now takes over as Global GM of the new combined group.
Sports and media industry veteran John Rollins has transitioned to a new role, taking over as the ECAC Network’s first Chief Financial Officer to oversee and develop the over-the-top streaming platform. Rollins has been with the ECAC since 2015 and was previously responsible for the conference’s strategic plan and financial well-being. The new ECAC Network was launched last month.
THE MAIN EVENT
The University of Connecticut at Arizona, at 9 p on ESPN2
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| A CYNOPSIS MESSAGE |
Getting Maximum Impact from Experiential Marketing
Cynopsis Webinar: Tuesday Jan. 30 at 1:30pm ET
The more millennials turn away from traditional advertising, the smarter it is for marketers to create experiential events that create powerful connections with consumers. Our panel will focus on how to use social most effectively, the latest metrics for measuring success, and more. Among the speakers are Scott Lachut, President, Research & Strategy for PSFK and Damon Haley, Head of Sports Marketing for Troika.
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ON THIS DAY in 1891: The first game of basketball, based on rules created by James Naismith, was played by 18 students in Springfield, Massachusetts.
In the Know: What was the most overtime periods played in a single Division I college basketball game? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the last running back to lead the NFL in rushing yardage two years in a row? Answer: LaDainian Tomlinson in 2006-07. Andrew Feingold-FOX News NY/New York; David Westberg-SAG AFTRA Federal Credit Union/Burbank, CA
Later – Chris
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
DIGITAL TECH PRODUCER
NBC Sports
San Fran
Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal
Full info/apply HERE
JOB OPENING: DIRECTOR, SALES DEVELOPMENT DIGITAL/ION Media/NY or LA: Entrepreneurial sales dvlpmnt professional w/dedicated focus on Digital Tech industry to build existing client relationships & dvlp partnerships to generate new ad accts & revenue. 10+ yrs TV selling or related ad sales exp. Full info/apply HERE (1/11)
JOB OPENING: ASSISTANT, COMMERCIAL OPERATIONS/ION Media/NYC: Resp for providing a wide range of high-level admin support to the CCO, thru effective mngng, organizing & leveraging of the executive’s time. Min 4 yrs administrative exe, preferably w/Sr level execs. Exp TV brdcstg envir pref’d. Full info/apply HERE (1/11)
JOB OPENING: DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)
JOB OPENING: MARKETING COORDINATOR/ION MEDIA/NYC: Coordinate and handle event sponsorship assets across all client verticals; Mng premium/inventory closet req’s/fulfillment. 2-4 yrs mktg exp, preferably in TV, media, and/or entertainment. Trade/consumer show/event exp. Exc written/comm skills. Full info/apply HERE (1/10)
JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/10)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/10)
JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)
JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)
JOB OPENING: ASSOCIATE BOOKING PRODUCER/MSNBC Meet The Press Daily/DC: Book wide variety of nat’l & Internat’l newsmakers, experts, and guests from various fields. 2 yrs of exp in live TV, pref cable news, incl rsrchng info & tracking down guests. Full info/apply HERE (1/9)
JOB OPENING: SEGMENT PRODUCER/MSNBC The 11th Hour/NYC: Produce and write segments for The 11th Hour with Brian Williams. Must have at least 3 yrs of exp in live TV. 3 yrs in both tape and desktop editing. Thorough kwldg of American politics/history. Full info/apply HERE (1/6)
JOB OPENING: ASSOCIATE PRODUCER/Worldwide Exchange/CNBC/Englewood Cliffs NJ: Responsible for working with Executive Producer, Sr Producers, Producers Ne&ws Assistants to produce CNBC Business News program. 1-2 yrs Prod exp. Full info/apply HERE (1/6)
JOB OPENING: FINANCIAL ANALYST/NBC Entertainment/NYC: Mng mktg, public relations, and digital budgets for all First Run and Off Network programs; collaborate with operational leaders to guide spending decisions. BA deg in Finance, accounting, Bus Admin. Min 1yrs exp finance or accounting. Full info/apply HERE (1/6)
JOB OPENING: MARKETING MANAGER/NBCUOTS – Skycastle/NYC: Cross-platform marketing profession to join NBC Skycastle sales marketing team creating innovative campaigns to drive revenue to our properties and results for our clients. Min 3 yrs mktg exp within a media company or agency is req’d. Full info/apply HERE (1/6)
JOB OPENING: MGR, RESEARCH ANALYTICS BUSINESS INTELLIGENCE /Viacom Int’l Media Networks/NYC: Mgr of rsrch analytics & reporting for across linear & non-linear properties. Strong understanding & former exp providing rsrch (TV/Media/Brands), analytics & data to Sr stakeholders in int’l brdcst bus. Full info/apply HERE (1/5)
JOB OPENING: SALES ACCOUNT EXECUTIVE/WIVB/WNLO TV/Buffalo: Exp’d professional w/min 2-3 yrs exp media sales or outside sales exp. Proven track rec developing new business & growing existing business. Able to work successfully in multi-platform envir. Strong knwlg of MS products; Wide Orbit a +. Full info/apply HERE (1/5)
JOB OPENING: AD SALES ACCT EXEC/UPTV/aspire NY: Implement approved ad sales strategies. Sell linear and digital features of two dynamic properties to agencies & clients. Relationships w media dec. mkers +. 5-7 yrs exp. in national media Res HERE (1/5)
JOB OPENING: EXECUTIVE RECRUITER/JAMES & CO LLC/NYC: Responsible for search execution to include but not limited to developing target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our search verticals a must. Full job info/apply HERE (1/5)
JOB OPENING: COORD PUBLICITY & AWARDS/A+E/NY: Assist A+E Studio, Awards, & Corp Outreach with the day-to-day operations of the dept. Manage award submissions, coordinate w/press, interface with talent. Exp working in office environment publicity or mktg pref’d. Excellent comm & writing skills a must. Apply HERE (1/5)
JOB OPENING: LIVE EVENTS OPERATION MGR/NBC Sports/Philadelphia: Work closely w/all depts for multi-platform operational needs. Assist in operational tech workflows. 5+ yrs in production/ops of live TV sporting events. Highly orgnzd, self-sufficient & exc comm skills. Full info/apply HERE (1/4)
JOB OPENING: Your ON-AIR break in NYC is HERE! PRODUCER/REPORTER/MetroFocus: Multi-platform PBS news-mag needs ASAP! News/Public-Affairs/Lifestyle is your beat from story dev to post-prod & delivery; 2+ yrs multimed exp, incl exp dealing w; camera/edit/rundown/self-mngmnt. Strong written/verbal comm skills. Full info/apply HERE (1/4)
JOB OPENING: DEVELOPMENT PRODUCER/Levity Entertainment Group/LA: Works closely w/CCO team to ensure vision of dvlpmnt is understood thru quality prod. Min 5 yrs dvlpmnt w/producing exp req’d. Prev exp on comedy & game shows w/studio background pref’d. Proven trac record of innovation/creativity. Resume HERE (1/4)
JOB OPENING: TRAFFIC COORDINATOR/NECN/Newton MA: Implement, revise, and maintain traffic instruction for all national orders. At least 3-5 years of experience working in a broadcast television traffic department. Full info/apply HERE (1/4)
JOB OPENING: ACCOUNTING & TRAFFIC COORDINATOR/FOX/Chicago: Create/load daily logs thru placement of commercial spots, graphics, episode formats & ratings. BA deg; accounting, finance, or related bus. field or equiv work exp. Exc written/verbal comm skills a must. Wide orbit & oracle exp pref’d. Full info/apply HERE (1/4)
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