| A CYNOPSIS MESSAGE |
Getting Maximum Impact from Experiential Marketing
Cynopsis Webinar: Tuesday Jan. 30 at 1:30pm ET
The more millennials turn away from traditional advertising, the smarter it is for marketers to create experiential events that create powerful connections with consumers. Our panel will focus on how to use social most effectively, the latest metrics for measuring success, and more. Among the speakers are Scott Lachut, President, Research & Strategy for PSFK and Damon Haley, Head of Sports Marketing for Troika.
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PRODUCTION & DEVELOPMENT
Vikings creator Michael Hirst, with producing partners Morgan O’Sullivan and James Flynn, have launched independent production company Green Pavilion Entertainment. The company, which will develop and produce high-end dramas for international and domestic markets, starts off with an exclusive first-look deal with MGM Television that includes developing a TV series based on 1998 thriller Ronin.
Paul Mather (Powerless) will serve as showrunner for Freeform comedy Alone Together, exec produced by The Lonely Island’s Andy Samberg, Akiva Schaffer and Jorma Taccone. The series, already renewed for season 2, debuts Wednesday, January 10.
How does your compensation stack up against your peers? What parts of the country pay the most in specific job categories? Cynopsis offers stats from entry level to CEO in our comprehensive Salary Survey.
NEW & RETURNING SERIES
BET’s Mancave premieres Thursday, January 18 at 10:30p. The talker from exec producers Steve Harvey and Truly Original features journalist and series creator Jeff Johnson and 3 other outspoken men having no-holds-barred discussions on topics like love, sex, politics and pop culture.
New wedding makeover series Say Yes: Wedding SOS launches as part of a wedding block on Saturday, January 20 at 9p on TLC. Style expert George Kotsiopoulos oversees the transformation of couples who have let themselves go before their big day, and brings liposuction, veneers and tattoo removal to the rescue.
New Science Channel 3-part doc Silicon Valley: The Untold Story offers a look at the region that has spawned products from vacuum tubes to mobile devices, on Sunday, January 28 at 8p, 9p and 10p.
A renowned naturalist explores one of the 7 natural wonders of the world via sky and sea in David Attenborough’s Great Barrier Reef. Smithsonian Channel series debuts Wednesday, January 24 at 8p.
Season 4 of Fox Business Network reality show Strange Inheritance premieres Monday, January 15 at 9p, with another episode the following night. Series chronicles the stories of unique bequests across the country.
Alton Brown narrates new Food Network series Ridiculous Cakes, premiering with back-to-back episodes on Monday, January 1 at 10p and 10:30p.
Two Sides, a social justice limited series executive produced by Viola Davis, is set to debut on TV One on Monday, January 22 at 10p. The 4-parter narrated by Davis examines fatal police encounters involving African Americans.
COMING UP
Ted Danson will step Inside the Actors Studio on Thursday, January 11 at 8p. Danson recalls his favorite Cheers memories, as well other roles including his current turn on NBC’s The Good Place, on the Bravo talker.
Movies! TV Network will ring in the new year with “Noir Year’s Eve,” beginning Sunday, December 31 at 11a. The first of 10 film noir thrillers to be featured will be 1948’s The Street with No Name.
Fox News New Year’s special All-American New Year, hosted by Fox News and Fox Business Network’s Lisa “Kennedy” Montgomery and Jesse Watters, airs live from Times Square from 10p-1a on December 31. That’s preceded by FNC special Countdown to 2018 at 8p, manned by the net’s Ed Henry alongside Dean Cain (Lois & Clark).
Trophy, exploring big-game hunting and wildlife conservation, will air with limited commercial interruption on CNN as a CNN Film on Sunday, January 14 at 9p.
DIGITAL DATA
Representative Marsha Blackburn (R-Tennessee) introduced a bill that would restore some of the net neutrality rules repealed by the FCC last week. The “Open Internet Preservation Act” calls for restoring a ban on the blocking or slowing of web sites. The bill does not include a ban on Internet providers speeding up certain web sites in exchange for payment. The Internet Association, representing companies like Netflix and Facebook, said the proposal “does not meet the criteria for basic net neutrality protections…and will not provide consumers with the protections they need to have guaranteed access to the entire internet.”
Cash Lift, based on Discovery’s Cash Cab, has launched on Discovery Go and Facebook Watch. The digital-first series, a collaboration between Group Nine Studios and Discovery Digital, turns unsuspecting hotel guests’ elevator rides turned into a trivia game show. Discovery and Group Nine aren’t strangers – the companies worked together on Shark Week.
Netflix renewed thriller Dark, its first German-language production, for a second season. Said Kelly Luegenbiehl, VP international originals for the streaming service, of the global hit, “When we first heard about Dark, we realized very early on that we hadn’t seen anything like this show before – in Germany or anywhere else in the world.”
NBC unlocked its entire Will & Grace library, current season included, giving fans access via the NBC app to over 190 episodes of the comedy. Come and get it, through December 31.
The first 7 seasons of FXX’s Archer are now available to subscribers of FX+ commercial-free service. The most recent season, Archer: Dreamland will be added in February, ahead of the season 9 premiere of Archer: Danger Island.
ADVERTISING & BRANDS
Digital ad revenues hit an all-time high of $40.1 billion for the first half of 2017, according the IAB Internet Advertising Revenue Report, prepared by PwC US. That’s a 23% rise from the same time period in 2016. Mobile grabbed 54% of total digital ad spend; the $21.7 billion advertisers spent on mobile during the first 6 months of 2017 was a 40% increase form 2016. “We’ve seen digital marketing revenues climb steadily and this new analysis shows that there are more opportunities to be mined,” said Chris Kuist, SVP, research and impact, IAB. “Varied audiences and advertising approaches can appeal to a wide variety of marketers in different shapes and sizes, bringing more dollars into the ecosystem and increasing the health of the interactive marketplace for all.”
HGTV will launch its first special produced with an ad partner on Saturday, January 6 at 10a. 30-minute Home United stars home renovation experts (and Bachelor and Bachelorette alums) Chris and Peyton Lambton helping a newlywed couple when their design styles collide. The show will feature items from Wayfair, and Wayfair’s website will include a collection of items from the show. “Typically, advertisers do not have the opportunity to get on the ground floor with networks on program content creation. Product placement into existing storylines is most common,” Courtney Lawrie, director of brand marketing, Wayfair, told Adweek. “We felt this was a great opportunity to differentiate together, and provide HGTV viewers something they haven’t seen before on the network.”
The national TV market had a 2% lift in November, with cable up 3% and broadcast seeing a 1% uptick, according to Standard Media Index. Year-to-date the overall market is down 3%, with cable dipping 2% and broadcast down 4%.
Walmart tops the list of big retail TV spenders, laying out $84.2 million through November 26, reports Kantar Media, up 16% versus 2016. Target is next with $67.2 million (up +7%) followed by Kohl’s with $33.2 million (up +10%) and JC Penney with $32.6 million (up +19%).
GOING GLOBAL
Discovery Communications has commissioned Cycle Media, a subsidiary of Wasserman, to produce social-friendly 2018 Oympic Games content for Discovery’s Eurosport digital platforms. The deal for original footage along with Games highlights is meant for Snapchat Discover Channels across UK, Germany, Norway and Sweden.
SYNDICATION
NBCUniversal Domestic Television Distribution sold Dateline to Fox Television Stations for a second season. With a 1.4 HH rating in the November sweep, Dateline ranks as the highest-rated new one-hour syndicated strip to premiere in the last 5 seasons.
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| A CYNOPSIS MESSAGE |
Visionaries, rebels, mentors, rising stars…
Take your place as one of the top women in digital media.
Cynopsis is honoring the incredible accomplishments of women in every field, including excellence in digital content, marketing, advertising, social media and online content. Past honorees have been digital-savvy innovators from a range of companies ( view last year’s honorees ). The deadline is Jan. 9 and honorees will be celebrated at our annual awards breakfast on Mar. 14 in NYC.
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RATINGS
From DVR usage, to genre to social, Cynopsis sliced and diced the ratings to come up with A Top 100 Ratings list that offers a snapshot of the winners of 2017. You’ll find it here.
President Trump was good news for news networks this year. Fox News Channel wrapped 2017 as the most watched basic cable network in primetime (2.43 million viewers) and total day (1.50 million). MSNBC placed third among cable networks in primetime (1.63 million) and total day (889,000) and was first in year-over-year gains, up 51% in total viewers and 37% among A25-54 versus 2016. And CNN had its highest-rated year ever in total day, ranking #5 in basic cable with an average 783,000 viewers.
Oxygen Media, rebranded as a crime programming destination, finished 2017 as the fastest-growing cable entertainment network among total viewers in primetime (up +25% versus 2016) and in total day (up +53%). The net’s new true crime series are bringing new eyeballs, with half their audience previously being infrequent or non-viewers of the net, reports Oxygen.
Top 10 Shows based on Shareablee’s Video Power Index for the week of December 11, 2017
Show: VIP,Video Actions,Video Views,Total Actions
Riverdale (CW) 1116, 1.8M, 1.3M, 4.1M
Vikings (History) 307, 219K, 2.5M, 633K
Empire (Fox) 208, 413K, 8.4M, 783K
Mr. Robot (USA) 165, 117K, 976K, 268K
The Rachel Maddow Show (MSNBC) 147, 44K, 419K, 413K
Ridiculousness (MTV) 143, 138K, 4.8M, 141K
Adventure Time (Cartoon Network) 130, 79K, 1.5M, 79K
Once Upon a Time (ABC) 123, 62K, 1.6M, 780K
Hawaii Five-0 (CBS) 122, 37K, 573K, 105K
Shameless (Showtime) 109, 166K, 2.2M, 789K
Shareablee’s VPI combines viewing, consumer interactions and audience scale across all active platforms and includes video performance of primetime TV shows.
Live + Same Day Viewers AA (millions): Tuesday, December 19, 2017 time period averages
Source: NTI, Galaxy as dated Live+SD
NBC: 9.85
The Voice: Recap 7.86, The Voice 10.84
CBS: 4.68 million
A Home for the Holidays with Josh Groban 5.14, NCIS 5.01, Bull 3.88
ABC: 3.83 million
Olaf’s Frozen Adventure 4.25, Prep & Landing: Naughty vs. Nice 3.38, The Year: 2017 3.84
FOX: 1.99 million
Lethal Weapon 2.63, The Mick 1.38, Ice Age: A Mammoth Christmas 1.31
UNIVISION: 1.04 million
Rey David 1.14, Mi Marido Tien e Familia 1.07, Cesar en Tentacion .90
CW: 1.03 million
Movie: Big Game 1.03
TELEMUNDO: .80 million
Milagros de Navidad .85, Sangre de me Tierra .73, Senora Acero 4 .81
Tuesday A18-49 Rating: NBC 1.8/7, ABC .9/4, CBS .5/2, FOX .5/2, UNI .5/2, TELE .4/1, CW .2/1
This Day in History: 1937 – Happy 80th birthday, Jane Fonda!
Answer to Our Last Trivia Question: Which former child star played an underage soldier who used his brother’s ID so he could go to war and impress his girlfriend on M*A*S*H (1972-1983)? Ron Howard. Kudos to: Dale Warshaw-KMSB/Tucson, Jerry Maffia-PMC/NYC, Pat Brady-CESD/LA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Chase Heinrich-Nickelodeon/LA, Karen Kelly-SPUH/New Brunswick NJ, Eric Litt-Tribune Broadcasting/Chicago, Jim Bono-Crown Media Family Networks/NYC, Smiti Kumar/NYC, Peter K. O’Connell-Your Friendly, Neighborhood Voiceover Talent/Raleigh, NC, Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis, James Taguchi/Richmond, VA, Will Allmendinger-Clear Channel Outdoor/Chicago, Robert Wimbish-Scripps Networks Interactive/Knoxville, TN, John Kukla-KDFW/Dallas
Today’s Trivia Question: Who first told SpongeBob Squarepants’s SpongeBob about Christmas? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Answer to Our Last Switcheroo: (two TV characters, one actor) Amanda Moore = Heather Locklear (Amanda Woodward on Melrose Place and Caitlin Moore on Spin City). Kudos to: Tom Moore-Kalt Productions/LA, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Tara Berman-NBCUniversal/Englewood Cliffs, NJ
Holiday Special Anagram: Mad Whims Thus A Carryover (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
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JOB OF THE DAY
DIGITAL TECH PRODUCER
NBC Sports
San Fran
Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal
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JOB OPENING: DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)
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JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/10)
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JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)
JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)
JOB OPENING: ASSOCIATE BOOKING PRODUCER/MSNBC Meet The Press Daily/DC: Book wide variety of nat’l & Internat’l newsmakers, experts, and guests from various fields. 2 yrs of exp in live TV, pref cable news, incl rsrchng info & tracking down guests. Full info/apply HERE (1/9)
JOB OPENING: SEGMENT PRODUCER/MSNBC The 11th Hour/NYC: Produce and write segments for The 11th Hour with Brian Williams. Must have at least 3 yrs of exp in live TV. 3 yrs in both tape and desktop editing. Thorough kwldg of American politics/history. Full info/apply HERE (1/6)
JOB OPENING: ASSOCIATE PRODUCER/Worldwide Exchange/CNBC/Englewood Cliffs NJ: Responsible for working with Executive Producer, Sr Producers, Producers Ne&ws Assistants to produce CNBC Business News program. 1-2 yrs Prod exp. Full info/apply HERE (1/6)
JOB OPENING: FINANCIAL ANALYST/NBC Entertainment/NYC: Mng mktg, public relations, and digital budgets for all First Run and Off Network programs; collaborate with operational leaders to guide spending decisions. BA deg in Finance, accounting, Bus Admin. Min 1yrs exp finance or accounting. Full info/apply HERE (1/6)
JOB OPENING: MARKETING MANAGER/NBCUOTS – Skycastle/NYC: Cross-platform marketing profession to join NBC Skycastle sales marketing team creating innovative campaigns to drive revenue to our properties and results for our clients. Min 3 yrs mktg exp within a media company or agency is req’d. Full info/apply HERE (1/6)
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JOB OPENING: SALES ACCOUNT EXECUTIVE/WIVB/WNLO TV/Buffalo: Exp’d professional w/min 2-3 yrs exp media sales or outside sales exp. Proven track rec developing new business & growing existing business. Able to work successfully in multi-platform envir. Strong knwlg of MS products; Wide Orbit a +. Full info/apply HERE (1/5)
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JOB OPENING: EXECUTIVE RECRUITER/JAMES & CO LLC/NYC: Responsible for search execution to include but not limited to developing target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our search verticals a must. Full job info/apply HERE (1/5)
JOB OPENING: COORD PUBLICITY & AWARDS/A+E/NY: Assist A+E Studio, Awards, & Corp Outreach with the day-to-day operations of the dept. Manage award submissions, coordinate w/press, interface with talent. Exp working in office environment publicity or mktg pref’d. Excellent comm & writing skills a must. Apply HERE (1/5)
JOB OPENING: LIVE EVENTS OPERATION MGR/NBC Sports/Philadelphia: Work closely w/all depts for multi-platform operational needs. Assist in operational tech workflows. 5+ yrs in production/ops of live TV sporting events. Highly orgnzd, self-sufficient & exc comm skills. Full info/apply HERE (1/4)
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JOB OPENING: ACCOUNTING & TRAFFIC COORDINATOR/FOX/Chicago: Create/load daily logs thru placement of commercial spots, graphics, episode formats & ratings. BA deg; accounting, finance, or related bus. field or equiv work exp. Exc written/verbal comm skills a must. Wide orbit & oracle exp pref’d. Full info/apply HERE (1/4)
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WHAT’S ON TONIGHT – THURSDAY DECEMBER 21
ABC: A Charlie Brown Christmas [r], CMA Country Christmas [r]
CBS: The Big Bang Theory [r], Young Sheldon, Mom, Life in Pieces, S.W.A.T.
CW: Supernatural [r], Arrow [r]
FOX: Gotham [r], The Orville [r]
NBC: Great News, Great News, Saturday Night Live
PBS: This Old House Hour [r], Christmas With the Mormon Tabernacle Choir [r], Antiques Roadshow [r]
Telemundo: Milagros de Navidad, Sangre de me Tierra, Senora Acero 4
Univision: Rey David, Mi Marido Tiene Familia, Caer en Tentacion
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