CYNOPSISDIGITAL
12.11.15
Good morning. It’s Friday December 11, 2015, and this is your first early morning digital briefing.
Yahoo may be in a state of flux, but apparently that’s not stopping it from churning out new products. The company has introduced the Yahoo Video Guide, a new app allowing users to search for TV shows and movies across over 30 online streaming services. The app can then launch video playback by deep-linking into other apps. Yahoo Video Guide is available for both iOS and Android. At the moment, it’s only available to U.S. users.
Pretty soon, you may just forget that Time Inc. publishes magazines. The company announced that its original video content has launched on Yahoo, Hulu, and Zealot Networks. All told, Time Inc. now works with 18 partners, including AOL/AOL On and CBS Local Digital Media.
Did Twitter just become more valuable to advertisers? The company announced that it’s testing a new feature that will show ads to people who aren’t registered Twitter users. There are many people (about 500 million, actually) who regularly see tweets – often through Google search, or through shared texts and emails – even thought they don’t have accounts. Now, users who click on a tweet through one of those avenues might just see an ad on that tweet page, or on the profile of the tweet’s creator. The ads will run in Twitter’s “promoted Tweet” format.
It’s a simple formula: Lily Tomlin + Jane Fonda = Renewal. Netflix has picked up its comedy Grace and Frankie for a third season. And as for season two? That hasn’t even premiered yet.
Vine celeb Matthew Espinosa is set to star in a new feature-length comedy film from CDS Films, the film production arm of the MCN Collective Digital Studio. The untitled film, about a teen pop star, will be directed by Joshua Caldwell (South Beath). No one tell Espinosa, but the movie will be significantly longer than six seconds.
Kid-oriented digital video network batteryPOP has launched a new streaming video app for the Samsung Kids platform. Created in partnership with Fingerprint Digital, the app features web series, short films, and music videos for kids 4-12. The Samsung Kids platform is available exclusively on the Samsung Galaxy Tab 3 Lite tablet.
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In its Q3 Total Audience Report, Nielsen found that American live TV viewership is falling, while access to SVOD services like Netflix and Hulu is quickly rising. (Shocking, right?) SVOD penetration rose from 40% to 46%; DVR penetration, meanwhile, remained at 49%, the same as in Nielsen’s last Total Audience Report. The findings suggest that SVOD use will likely surpass DVR use sometime in the not-too-distant future. There are several other notable findings in the report – learn more here.
Yum. Food-related content is gaining in popularity, especially on YouTube and Facebook, according to the video analytics company Tubular Labs. The company found that food-related videos have generated 23 billion views in 2015, an increase of 170% year-over-year from 2014. Together, YouTube and Facebook account for almost 90% of those views. YouTube leads the pack in video uploads – 52K to Facebook’s 34K. You can check out the full study here.
More and more these days, people just really like video games – playing them, watching them, and even honoring them. The numbers are in on last week’s second annual Game Awards, and the ceremony, which live-streamed exclusively on digital platforms, improved on last year’s viewership by roughly 20%, rising from about 1.9M viewers to about 2.3M viewers. Most significantly, viewership on YouTube and Twitch increased by more than 40% from last year, though the awards streamed on several other platforms as well. So what caused the increase? “I attribute the viewership increase to growing awareness,” said Geoff Keighley, Creator and Producer of the Game Awards, in an email to Cynopsis Digital. “[Our] partnership with [Verizon streaming service] Go90 broadened our marketing and reach, and the game companies gave us increased promotion to their audiences. We also worked closely with a bunch of new partners like SnapChat to drive awareness of the show.”
The Top Women in Digital Awards will celebrate the unique, the uncommon, and the bold in the digital media industrythe women who raise the bar in digital content, marketing, advertising, social media, and online. Cynopsis is now accepting entries for a variety of categories through January 12, 2016. The winners will be announced in February, and honored at a special awards reception in March. Submit your entry HERE.
Disney/ABC Television Group has elevated Skarpi Hedinsson to the position of CTO. He’ll be responsible for developing tech strategies and solutions for the company’s products and services, including its digital technologies. He’ll be partnering with Renu Thomas, the company’s EVP of Media Operations, Engineering and IT. Most recently, Hedinsson served as the company’s SVP of Technology and Platform, Digital Media, where helped develop the company’s websites and apps, including its TV Everywhere services.
Scripps Networks Interactive, best known for developing lifestyle content for digital platforms and TV, announced the launch of Scripps Lifestyle Studios, a new in-house editorial unit designed to develop lifestyle content across multiple platforms and apps. The studio will also work to create advertising solutions for digital formats, working with Scripps-owned networks such as HGTV and Food Network, to produce complementary content and advertising. Content will include live digital events, video, and social media. Scripps exec Vikki Neil will lead the division as Scripps Lifestyle Studios SVP and General Manager.
Video advertising and monetization platform Teads has named Brett Wein as its Head of Strategic Accounts for North America. He will work to develop and manage relationships with clients and advertising agencies. Wein previously served as Industry Lead at Facebook.
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“Making America great again” can’t be easy when America’s national bird is trying to peck your eyes out. Presidential candidate Donald Trump posed with a bald eagle for an August issue of Time Magazine. But, as a just-released video amply demonstrates, the eagle wasn’t terribly thrilled to take part in the photo shoot. Check it out here.
See you Monday,
David Teich
12.11.15
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JOB OPENING: TRAFFIC COORD/Tennis Channel/NYC: Proactive ind who takes initiative can work both independently & part of team seamlessly. Analytical & critical thinking skills. Strong knwlg log editing, formatting & copy req’d. 1-2 yrs log editing, exp w/copy pref’d. Res HERE (12/17)
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JOB OPENING: SR ANALYST/ESPN/Miami: Deliver creative rsrch initiatives. Promote ESPN properties from a qualitative/quantitative rsrch perspective & support dir of rsrch in cross platform projects Min 3 yrs prof exp w/prior agency, ntwrk or media. Full info/apply HERE (12/17)
JOB OPENING: MGR, DIGITAL PLANNING/NBCU/NYC: Mgr, Digital Sales Planning for the News Group. Lead team of Planners & processes to drive revenue. 4+ years exp. in digital planning. Apply: Full info/apply HERE (12/17)
JOB OPENING: NAT’L SALES PLANNER/Pop/LA: Support Ad Sales team w/proposals, allocating & stewarding of accounts. Work closely w/AE’s, Traffic, Mktg and MGT on all aspects of biz. Must have TV exp. Agency a plus. Media Math, Excellent Comm & MS Office.Email resume HERE (12/17)
JOB OPENING: SPORTS PROGRAMMING ANALYST/NCC MEDIA/NYC: Collect and maintain sked info; analyze Nielsen audiences; support marketing efforts. Strong knowledge of Sports. Exceptional problem solving skills and adv’d experience with Microsoft Office. Resumes HERE (12/17)
JOB OPENING: SALES ASSOC, DEMAND/WO PROGRAMMATIC: Candidate to connect w/high quality leads. 1+ yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (12/16)
JOB OPENING: ENGINEERING COORD/NBCU/East Coast: Min 3 yrs; exp in a professional office environment. Ability to partner with management to support the engineering team with administrative operations at WCAU. Full info/apply HERE (12/16)
JOB OPENING: MGR, OPERATIONS/SPIKE/NYC: Rundown/traffic creation. BA deg w/at least 3 – 5 yrs relevant exp & 3+ yrs managing a server and working in Dig Asset Mngmnt on a daily basis. Exp owning onboarding process for a server &/or Dig Asset Mngmnt system. Full info/apply HERE (12/16)
JOB OPENING: DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (12/15)
JOB OPENING: DIRECTOR, LOCAL SALES/WFAA/DFW: Create/execute WFAA sales strategy to meet revenue goals across all station platforms. 3 yrs exp. Mng staff local mgrs., integrated acct execs, acct mgrs. & and sales assistants. Apply HERE (12/15)
JOB OPENING: DIR, CROSS-PLATFORM VIDEO YIELD & STRATEGY/Viacom/NYC: Strategic person w/strong quant & analytical skills, ind knwlg, prgrmtic exp. Resp for max ad rev &d yield across full Portfolio of Brands. Min 5-7 yrs relevant exp. Full info/apply HERE (12/15)
JOB OPENING: DIR, AD SALES/Edge Media/NYC: 2 Positions; Multi-platform ad sales for natl sports/entertainment properties. Seek 1 Natl & 1 DR sales pro; 3+ yrs natl tv or digital exp req; excel comm skills; self-sufficient; self-motivated sellers; resumes to [email protected] (12/15)
JOB OPENING: CONTENT MANAGER/CNBC PRIME/Englewood Cliffs NJ: The content manager will oversee development of content and media for CNBC Prime’s entertainment website, cnbcprime.com. Full info/apply HERE (12/15)
JOB OPENING: WEB PRODUCER/CNBC/PRIME/Englewood Cliffs NJ: The web producer is responsible for maintaining, coordinating and updating content for CNBC Prime’s entertainment website. This includes managing numerous digital initiatives. Full info/apply HERE (12/15)
JOB OPENING: SR RESEARCH ANALYST/Latitude/Bos: Design/execute creative, custom, qual & quant studies for media & tech clients. 2+ yrs media rsrch/consumer insights exp & BA deg. Strong knwlg media ind, mainly TV ntwrks & sponsorship/advrtsng. Full info/apply HERE (12/15)
JOB OPENING: TRAFFIC COOR/LA/TEMP: Maintain daily operation of the traffic operation for PIVOT. Resolve discrepancies, quality control/inventory, check logs and coordinate Ad Sales. Traffic and/or On Air EXP preferred. Email resume to [email protected] (12/15)
JOB OPENING: DIRECTOR, TALENT DVLPMNT/VH1/NYC FREELANCE: Booking comedic talent. Casting & Dvlpmnt for series, events, specials & tentpoles. Strong connections & relationships within comedy circles a must & able to successfully scout est’d & up & coming comedians. Resume HERE (12/15)
JOB OPENING: SENIOR ASSOCIATE/FINSBURY/NYC: Finsbury, a WPP Company, is hiring PR/Communications professionals at the Senior Associate and VP levels. Seeking those with corporate, sports, media and brand marketing experience. To send your resume, or for more information, email: [email protected] (12/15)
JOB OPENING: EXECUTIVE ASST/Meredith Viera Show/NYC: To support EP.Liaison between Supervising Producers & prod staff regarding meetings, updates & staffing. 2 yrs professional admin exp req’d. BA deg or equiv work exp. Coord Travel and arrange calendar. Full info/apply HERE (12/15)
JOB OPENING: DIR, MUSIC & PUBLISHING/NATGEO/DC: Draft & negotiate print/digital publishing & music transactions, incl author agmts, life rights, sync, master use, composer, soundtrack & music library. JD & music legal exp req. Full info/apply HERE (12/15)
JOB OPENING: COORDINATOR, INTEGRATED MKTG/TV ONE/NYC: Assist team in dvlpng mktble custom sales opps thru brainstorming & liaising w/prgmng/prod teams to create TV & cross-platform prgrms. 1-2 yrs exp @agency, media co or sales/mktg. Full info/apply HERE (12/15)
JOB OPENING: VIDEOGRAPHER/EDITOR/MINER&CO STUDIO/NYC: Shoot & edit video of audience insights research. Clients Incl the Most Recognizable Networks in TV & Leading Brands. Experience shooting/editing focus groups and in-home mini-documentaries. Apply HERE (12/15)
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