A CYNOPSIS MESSAGE FROM YUME
THIS is what YuMe‘s business is all about – helping brand advertisers reach their audiences in this new digital video paradigm.
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CYNOPSISDIGITAL
12.11.14
Good morning. It’s Thursday, December 11, 2014, and this is your first early morning digital briefing.
Netflix Chief Content Officer Ted Sarandos said at the UBS Global Media and Communications Conference yesterday that he would like to expand original programming to as many as 20 new series, or a new season of programming released every two weeks. He also mentioned that Netflix is unlikely to release ratings, because it “has been bad for [the] creativity of television.”
A CYNOPSIS MESSAGE
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HBO’s a la carte service might arrive in time for the next season of Game of Thrones. Time Warner announced the service may be ready by April, with CEO Jeff Bewkes outlining three options being considered: Partner with existing cable companies to sell HBO on top of broadband-only packages they offer; team up with new partners such as Amazon to make HBO available through digital platforms, or sell HBO directly to consumers.
Big Tent Entertainment partnered with Brain Power Studio to launch the new comedy pet channel Something Fuzzy. The channel will mix original programming and user-generated content featuring pop culture comedy sketches, funny animal videos, such as Around the Waterbowl, Something Fuzzy Special Reports, Rea with the Guineas, Pet Cribs and Super Hero Pet Squad. The companies are also bringing The Orchard on board to help build its subscription base.
U By Kortex ordered a second season of Carmilla from bShift2 and Smokebomb Entertainment, and will return to the VervegirlTV YouTube channel with 36 episodes in 2015. The 12-part branded series is a scripted series with a modern spin on the classic vampire novella by Joseph Sheridan Le Fanu. The first season launched in August, and hit 17 million minutes watched and 7.5 million views across the first 36 eps and additional branded vids. The season finale garnered 101,000 views in 24 hours and brought 11.6 tweets per minute with the #SaveCarmilla campaign.
The star of YouTube’s “fat girl” dance videos, Whitney Thore, has landed at TLC. My Big Fat Fabulous Life, chronicling Thore’s war on intolerance and determination to embrace her body, premieres Tuesday, January 13 at 10p.
CONTENT MEDIA
Instagram hit a major milestone yesterday, and topped 300 million active users; an increase from the 200 million reported in March. In comparison, Twitter accounted for 281 million active users as of the third quarter. Instagram founder Kevin Systrom told the Wall Street Journal that his company’s biggest rivals, surprisingly, are not apps like Yik Yak or Twitter. “I think about how we’re competing for dollars…[with] print and TV. There are billions spent every year on traditional media [but] the majority of people are spending more time on the internet, especially mobile.” Instagram recently integrated video ads in October, and introduced “verified badges” for celebrities and brands. Facebook bought the photo-sharing app for $1 billion in 2012.
The yearly YouTube campaign that raises money for charities, Project for Awesome, started yesterday and will last until Dec. 16. The Vlogbrothers – Hank and John Green – aim to raise a minimum of $500,000 for charities to “decrease world suck,” while offering donors perks like a special edition of John Green’s Young Adult novel The Fault in Our Stars and a YT calendar (with baby pictures of popular YT talent). A two-day livestream to promote the campaign will be hosted by the duo, and will include as yet unnamed guests.
While news broadcasts may be holding steady, their credibility with young viewers isn’t. Linda Ong of TruthCo has some solutions: Check them out in Cynsiders.
A CYNOPSIS MESSAGE
TODAY!!! | 1:30PM to 3:00PM | Register Now! Find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways to lift brand awareness and ROI. Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
TOP TEN LISTS OF 2014
Twitter revealed its Year in Review, dividing 2014 into two parts: Mentions and Perspectives. The Mentions section gives a month-by-month account of the biggest events of the year with hashtags, and the other lists top moments on Twitter from celebrities.
Mentions highlights:
– #BringBackOurGirls
– #MH370
– #Oscars – Ellen DeGeneres tweet was a “golden tweet” with 3,368,053 retweets and 2,018,789 favorites
– #WorldCup – the biggest sports story on Twitter, with more than 672 million tweets during the month of the tournament. At its peak, 618,725 tweets were sent per minute when Germany won the championship.
– #IndyRef – more than 3.75 million tweets about the referendum on Scottish independence from the UK.
– #UmbrellaRevolution – 2.3 million tweets about the protest against governmental electoral reforms in Hong Kong.
– #BlackLivesMatter – 18 million Tweets about the Ferguson protests in August.
Perspectives highlights:
– Lady Gaga
– J.K. Rowling
– Neymar Jr.
– Robert Downey Jr.
– Aaron Paul
– Jared Leto
– The Duke of York
Shareablee released the Fall 2014 TV Ratings Edition of its Shareablee Social Scorecard. TV shows account for 57 percent of engagement, on average, across all social platforms with 1.8B actions total in Fall 20141.5B actions on Facebook (up 81 percent), 84M on Twitter (up 154 percent), 238M on Instagram (up 167 percent).
Top U.S. Shows Overall by Engagement from Sept. 1-Nov. 30:
Show (Channel) / Total Actions / Unique Engaged Audience / Actions per Post
1. The Walking Dead (AMC) / 65,225,255 / 37,034,276 / 205,405
2. Sons of Anarchy (FX) / 18,588,460 / 11,721,238/ 67,392
3. American Horror Story (FX) / 18,232,947 / 13,134,632 / 117,906
4. Grey’s Anatomy (ABC) / 13,305,486 / 8,771,234 / 84,152
5. The Vampire Diaries (The CW) / 11,300,193 / 8,302,205 / 82,397
6. South Park (Comedy Central) / 10,743,672 / 5,963,050 / 23,725
7. Supernatural (The CW) / 10,526,679 / 6,858,266 / 97,899
8. Chicago Fire (NBC) / 9,773,113 / 5,599,764 / 74,281
9. Duck Dynasty (A+E) / 9,557,096 / 4,880,115 / 34,445
10. Once Upon A Time (ABC) / 8,801,054 / 5,197,331 / 50,669
Top New U.S. Programs from Sept. 1-Nov. 30:
Show (Channel) / Total Actions / Unique Engaged Audience / Actions per Post
1. Gotham (FOX) / 5,014,386 / 3,852,350 / 12,722
2. The Flash (The CW) / 2,793,800 / 2,474,459 / 20,362
3. How to Get Away with Murder (ABC) / 2,175,777 / 1,831,279 / 10,605
4. Red Band Society (FOX) / 1,695,342 / 749,970 / 3,483
5. Constantine (NBC) / 1,162,764 / 965,754 / 10,393
6. Forever (ABC) / 860,495 / 709,814 / 5,349
7. Black-ish (ABC) / 833,293 / 742,825 / 5,525
8. Nail’d It (Oxygen) / 779,460 / 537,558 / 5,162
9. The Mysteries of Laura (NBC) / 496,795 / 457,548 / 4,368
10. Star Wars Rebels (Disney XD) / 389,012 / 268,187 / 3,441
ADVERTISING
A new study from the CMO Council and Nielsen reports that digital brand advertising is growing faster than direct response, with marketers running 33 percent more digital brand ad campaigns than digital direct response campaigns, and 19 percent more digital brand campaigns versus 2013. Within digital, 81 percent of marketers said they planned to increase the use of social, while 65 percent planned a digital video boost.
EXEC MOVES
Believe Entertainment hired Evan Fleischer as Executive Vice President of Brand Partnerships and business Development and Shane McGrath as Executive Vice President of Advertising Sales. Fleischer most recently served as Vice President of Integrated Marketing and Branded Entertainment for SundanceTV. McGrath was formerly a Partner at The C4 Group.
Marc Schraer joined Tubular Labs as Senior Vice President of Sales and Customer Success. He was most recently Senior Vice President of Sales at Wochit.
Sizmek appointed Liz Ritzcovan as the Global Chief Revenue Officer. Prior to the new role, she was Vice President of Strategy and Marketing Solutions at Yahoo.
Kenny Miller has been named Senior Vice President, Digital Programming and Product, ABC Family, reporting to network President Tom Ascheim. Most recently, Miller was an investor in and Co-Founder of Kam.io, Inc.
A CYNOPSIS MESSAGE
What if Santa was into free-range reindeer and a sled ran on penguin tears and his own sweat – or in other words – what if he was a Hipster? The agency Door Number 3 imagined what this sort of Santa would be like in a new video, called Hipster Santa Goes South. Find out what sort of cookies HS likes (hint: soy and gluten-free) at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.11.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: ACCOUNT EXECUTIVE/Discovery/Chicago: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (12/18)
JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (12/17)
JOB OPENING: TEMP PRINT ART DIR/DESIGNER/WEtv/NYC: Be a part of the new WE tv! 10+ yrs exp. experience with TV network campaign development, collateral and photo shoots a must. Apply/More Info HERE (12/17)
JOB OPENING: ACQUISITIONS MGR/WEtv/NYC: identify content, analyze ratings & create supporting financials, establish & maintain network wide process for gathering & disseminating all content related data. Apply/More Info HERE (12/17)
JOB OPENING: FREELANCE PROD COORD/BBC AMERICAS/NYC: Oversee promo projs to completion. Enter projs into database, update prod calndr. Coordinate assets for promo/sizzle reels. Excel & 1+ year exp in a TV Creative Svcs Dept. Resume HERE (12/17)
JOB OPENING: RESEARCH MGR/TVGN/Playa Vista, CA: Self-starter with strong analytical, comm & project mngmnt skills who is adept at creating stories with data. Track ntwk performance, mng prgrm schedules. Prof with Nielsen sys. Please send Resume HERE (12/16)
JOB OPENING: STAFF PROMO SCHEDULING COORD/truTV/NYC: Create promo & graphic skeds, maintain database of active promos/graphics. Must be a team player, detail oriented. 1-2 yrs promo sked experience a +. Apply here: http://bit.ly/16075YT (12/16)
JOB OPENING: DIR, PARTNER MKTG/Roku/Saratoga CA: 10 yrs exp to manage major entertainment partner relationships & negotiate retail promo US & int’l. MVPD, BSKYB & working with services team is a must. Apply HERE (12/16)
JOB OPENING: SR RESEARCH ANALYST/TVOne/New York, NY: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behaviorgraphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4 yrs exp. Resumes HERE (12/16)
JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (12/13)
JOB OPENING: TEMP SENIOR WRITER PRODUCER/WEtv/NYC: Be a part of the new WE tv! Powerhouse Sr W/P to join new team focused on breakthrough branded entertainment & digital/social on-air promos. Superb writing skills & savvy grasp of pop culture a must. Apply HERE (12/13)
JOB OPENING: DIR DIGITAL AD SALES SYSTEMS/Discovery/NYC: Impeccable project/product manager to lead the tech revolution as it pertains to digital order mgmt, ad server, and data mgmt/reporting platforms from concept to implementation. APPLY HERE (12/13)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor network ratings and demo performance utilizing Nielsen. Devel ntwrk sales positioning presentations. 2+ yrs media rsrch exp req’d. APPLY HERE (12/13)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (12/13)
JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: entertainmentcablejobs@nbcuni.com to apply. (12/13)
JOB OPENING: SALES ASSISTANT/REELZ/NY: Overall sales assistant support, maintenance of advertising deals, facilitating the sales process. Dealmaker experience a plus. Apply: careers@reelzchannel.com (12/13)
JOB OPENING: MEDIA PLNR/BYR/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: Llebron@thebeaconmg.com (12/13)
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Lding kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; DIGITAL EXP +. Great bnfits. Resumes to: Llebron@thebeaconmg.com (12/13)
JOB OPENING: SALES/MKTG SPECIALIST/BACKSTAGE CREATIONS/LA: Seeking event sponsorship specialists for sales positions/celebrity mktg.Dvlp new biz & grow existing client base. B2B exp + BA deg + enthusiasm req’d. Res/cvr letter HERE (12/13)
JOB OPENING: DIR CLIENT SOLUTIONS/NBC/UNI CITY: Develop and prod content that connects clients; mktg goals with NBC intellectual property. Min 10 yrs similar exp and prod exp req. Full info/apply HERE (12/13)
JOB OPENING: DIR PROMO PLANNING & STRATEGY/ESQ. NET./LA: Dev. OAP strategies for on and off-air programming. Utilize NBCU Nets to build media plans. Min 8 yrs. OAP sched exp req. Full info/apply HERE (12/13)
JOB OPENING: DIR, AD SALES RESEARCH/NBCU NewsGroup/NYC: Lead sales rsch for NBC News/MSNBC. Expert w/syndicated rsch tools. 6+ yrs tv rsch exp required. Primary rsch exp a plus. Strong storyteller. Full info/apply HERE (12/13)
JOB OPENING: WRITER/PRODUCER/NBC/UNI. CITY: Create content for variety of marketing and publicity platforms. Exp. Writing/Producing promo material necessary. Avid exp. Required. Full Info Apply HERE (12/13)
JOB OPENING: CREATIVE DIR/NBC/UNI. CITY: Develop/produce ad partnerships across NBC connecting client mktg goals to NBC content, and talent. 15 yrs exp with creative mktg/prod req. Full info/apply HERE (12/13)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/NBCUniversal: 5+ years web analytic exp in media. Knowledge of Adobe Analytics, Nielsen & comScore data a must. Full info/apply HERE (12/13)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: d.schwartz@twinwingames.com for more information. (12/12)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
WINTER INTERNSHIP CREDITS ONLY: INTERN/AMY LEVY PR/LA: Talented intern to learn how to write press releases, bios, web copy, blogs, social media, pitch clients and more. info@amylevypr.com (12/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: MEDIA RESEARCH PROF’L: 20+ yrs in TV, Digital, Cross-platform on client and agency side supporting programming, marketing, digital, & sales. Avail as consultant or perm. basis. Excell refs. mediaexec14@gmail.com (12/16)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
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