CynCity

Velocity: Meaning from Motion

Is your phone giving you away? Velocity uses advanced sensor data processing techniques to identify a mobile phone user’s motion, technology that has been integrated into the analytics of advertisers in industry verticals like beverage, automotive and retail. “We started our business by identifying risk of injury for athletes, so we have highly developed analysis […]

Short Form Web Series Hot Date Goes Long On Pop TV

Hot Date, which started as a short-form video web series on CollegeHumor, is about to take the linear TV plunge, launching Wednesday, November 8 at 8p and 11p on Pop TV. Electus/Big Breakfast adapted and packaged the series, as it did for truTV’s Adam Ruins Everything – an exercise that […]

Inside CNBC’s The Job Interview

CNBC’s The Job Interview brings viewers inside the room as real employers interview candidates for jobs. Jim Ackerman, EVP, Primetime Alternative Programming, CNBC, tells why it wasn’s just the job seekers who found the experience nerve-wracking. (Series premieres Wednesday, November 8 with back-to-back episodes at 10p and 10:30p.) Cynopsis: What’s the […]

Why Higher Fees Won’t Hurt Netflix

How will higher subscriber fees affect Netflix? Magid’s annual Media Futures study shows the importance of SVOD content, the dedication of the audience, and the increasing household penetration of internet-connected TVs – and a while it may cost more to watch Stranger Things, Orange Is the New Black, The Crown, as the streaming service just raised fees for […]

Making Social Audience Measurement Add Up

Tania Yuki, CEO of Shareablee, the social media measurement and analytics company she founded in 2013, offers insights on how to set standards of social-audience measurement, how “off” numbers are now and which metrics matter most. (Shareablee is presenting a free webinar on Tuesday, Oct. 31, “Measuring What Matters in Social Media 2017.”  For […]

Y&R Group Helps Parents Re-enter the Workforce

“Careers pause. Talent doesn’t.” That’s a line from the web site for Young & Rubicam Group’s new 12-week career reboot program, PowerOn, that nicely sums up an initiative designed to help parents and caregivers re-enter the workforce. “It’s time for our industry to embrace this untapped pool of talent,” says Madeline […]

5 Hot Trends In OOH Advertising

By Paul Donato According to Zenith, projections for OOH media spending in 2018 could reach $10 billion. Paul Donato, Chief Research Officer at The ARF (Advertising Research Foundation), lists the following five trends in OOH advertising, topics that will be discussed in depth at The ARF’s “Maximizing OOH Impact” event on Oct. 30 […]

Cybercriminal Minds and the Media

Gary Davis, the chief consumer security evangelist at McAfee, is giving an opening keynote at NAB Show New York Wednesday morning. Davis tells Cynopsis why cybercriminals are targeting media companies – and what our readers can do to protect themselves. Cynopsis: Why are cybercriminals targeting media companies? Gary Davis: Because they represent a […]

Former “Tool Time Girl” Debbe Dunning Gets Adventurous on RFD-TV

Debbe Dunning, former “Tool Time” girl on Home Improvement, has a new project: hosting and executive producing adventure travel series Debbe Dunning’s Dude Ranch Roundup. Each week, Dunning takes viewers on adventures from white water rafting in Colorado to exploring the petroglyphs in Montana, starting November 1 at 9p […]

5 Trends for Networks to Note

Where, and how, TV viewers are watching is ever-evolving. Jon Giegengack, Principal and Founder of Hub Entertainment Research, the insights agency focused on the impact of technology on the way people discover, choose and consume media and entertainment content, offers some by-the-numbers intel. Viewers are not abandoning pay TV: Among people who watch at least 5 […]

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