CynCity

Hispanic Networks: An Unstoppable Evolution of Kids’ Content

HITN TV Programming and Acquisitions Director Erika Vogt, a veteran in the Hispanic media world, discusses the challenges Hispanic families face in the children’s entertainment market – and shares what HITN TV is doing about it. The children’s entertainment market faces numerous challenges, especially among Hispanic families in the United States. […]

Local News’ “Halo of Trust”

It’s no surprise Facebook is bringing more local news stories to users – according to a survey from Videa, most respondents said they trusted local news more than national news. Videa’s President, Shereta Williams, explains the “halo of trust” in the era of fake news, and how local stations can take advantage of evolving viewing habits. […]

5 Digital Ad Trends Already Taking Over 2018

By John DeVine, Chief Revenue Officer, Oath From CES to the Big Game to the IAB Annual Leadership Meeting next week, marketers are buzzing about what needs to change in 2018 to improve digital ad effectiveness and how the industry as a whole can deliver on these needs. Here are five […]

Social Giant 9GAG’s Secret for Engaging Gen Z

Launched in 2008 as a website, Asia’s viral social giant 9GAG now boasts 150M users worldwide and is the most followed entertainment brand across social media (43.5M followers on Instagram, 38M on Facebook and 14.5M on Twitter). But with an open and collaborative platform that draws Gen Z and Millennials together […]

Mindshare’s Culture Vulture Insights for TV Networks

Mindshare released a new “Culture Vulture” report, exploring key consumer and cultural insights every brand should focus on. Kyle Ranally, Manager, Consumer Insights, Mindshare North American, pulled out 4 big takeaways and implications for TV networks: CHILDHOOD, REIMAGINED: Parents are indulging their kids with more toys and technology, and allowing them have […]

Getting Real About “Peak TV”

From broadcast to cable and beyond, INE Entertainment (Hayley Ever After) Managing Partner Eric Day offers his thoughts on scripted versus reality, emerging platforms and his pet peeve regarding “peak TV.” Cynopsis: With rampant cord cutting and the growth of skinny packages, do you think consumers will be willing to pay a premium for […]

OTT Predictions for 2018: What Should We Expect?

By Srinivasan KA, Co-Founder, TV tech business Amagi   OTT adoption is exploding. According to comScore, half of households are streaming content like Hulu and Netflix through their TVs. They are watching, on average, nearly two hours of programming daily. As consumer’s embrace Internet-enabled content, the rate of change in the […]

At Time Inc. Productions, It’s All About the Brands

By Cathy Applefeld Olson After decades of optioning out their IP, Time Inc. leadership had an epiphany. What if the media company instead formed its own production unit to bring long-form stories from its brands including People, Sports Illustrated and its flagship publication to television? Thus was born Time Inc. Productions, which since launching in […]

And Away We Go – TV Industry Predictions for 2018

It appears 2018 will be another interesting year for the ever-evolving TV industry. Ryan Reed, Director of Innovation at independent data management platform Lotame, offers some fearless predictions…   Messy Consolidation: Most of the mega-deals, such as AT&T and Time Warner, Sinclair and Tribune, and Discovery and Scripps, have started or are about […]

How Marketers Are Raising The Stakes With Sports Fans

By Courtney McKlveen, Head of US Field Sales, Oath Whether it’s on the field, court or rink, sports fans never miss a beat when it comes to keeping up with their favorite teams. From catching the latest game, to watching highlight clips, to reading analysis from their favorite experts, dedicated fans […]

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