12/09/14: Which athlete is king of social media?; MLS Cup tips up; MLB.com At Bat retains the crown


Good morning. It’s Tuesday, December 9, 2014, and this is your first early morning Sports briefing. 

Sports social media intelligence platform MVPIndex released its awards for The Best of the Best in Social Media at the Cynopsis Sports Social Media Summit in New York City Monday. Neymar, with over 50 million page likes, won Most Engaging Facebook presence, The Los Angeles Lakers’ Jeremy Lin took the honors of the highest rated YouTube channel, LeBron James was the most prolific ambassador on Twitter, the Cleveland Browns’ Johnny Manziel was the most engaged athlete on Instagram, and The Best Overall Brand Ambassador in social media was Cristiano Ronaldo, who is the number one athlete in every metric across social media for UEFA men in the MVPIndex. The total social reach of Ronaldo across all five platforms is more than 145,000,000 people. Thanks to everyone who spoke and to everyone who came! It was a great event.


Webinar: Getting Branded Video Programming Right
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now!

Find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways to lift brand awareness and ROI.

Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples,
Founding Partner at Shareability
Danielle Lee,
VP of Commercial Marketing at Vevo
Seraj Bharwani,
Chief Analytics Officer at Visible Measure


Sunday’s MLS Cup overtime thriller between the Los Angeles Galaxy and the New England Revolution on ESPN had a 0.6 overnight rating, up slightly from a 0.5 last year even though the match went against the NFL this year. 

The first-ever College Football Playoff Selection Show on Sunday on ESPN  garnered a 3.4 overnight rating in the show’s first 30 minutes (12:30-1p) which unveiled No. 1 Alabama, No. 2 Oregon, No. 3 Florida State, and No. 4 Ohio State as the four teams that will participate in the inaugural College Football Playoff.

GolTV, the nation’s only independent bilingual soccer network, has secured broadcast rights to all home matches of Benfica, current league champions of Portugal’s top Premeira Liga. GolTV also has signed a new deal to broadcast Everton TV, featuring matches of the English Premier League.

The New England Patriots’ 23-14 win over the San Diego Chargers on NBC’s Sunday Night Football posted 13.9/22 overnight to rank as #1 primetime show in HH rating & Adults 18-49 NBC’s SNF 13.9/22 The overnight is up 9% from last year’s Week 14 game

The IOC delivered a unanimous vote to approve the organization’s Olympic Agenda 2020, with 83 recommendations in total getting approved. The vote includes backing for the launch of an Olympic worldwide television channel next year designed to keep the buzz brewing between Games. The network would likely launch around 2017 as a digital platform and a combo of classic footage and new programming such as news and qualifying events.

NBC Olympics won five Olympic Golden Rings awards  three golds and two silvers  including gold for Best Olympic Program, last night in Monte Carlo at the International Olympic Committee’s biennial awards ceremony.

ESPN revealed that UConn, Maryland, Virginia and West Virginia will be toplining the 2015 Jimmy V Men’s Basketball Classic doubleheader on Tuesday, Dec. 8, 2015, with proceeds benefiting The V Foundation for Cancer Research. The annual event will be on ESPN from New York City’s famed Madison Square Garden.


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PLB Sports cereal brands announced limited packages named for St, Louis Blues RW T.J. Oshie and NHL Kings G Jonathan Quick. Oshie’s O’s is a honey nut toasted oats cereal sold in packaging that features an illustration of Oshie. "Oshie’s O’s" T-shirts are also available for a limited time. 


MLB.com At Bat, for the sixth consecutive year, was the top grossing sports application as highlighted by Apple today in its annual Best of the Year rankings for the App Store. In the overall App Store rankings, At Bat finished the year as the only sports media or professional sports league app among the 50 top grossing applications for iPhone, ranking 30th.

Sports analytics outfit TruMedia Networks signed a long-term software licensing agreement with the Detroit Tigers.


WWE and American Media, Inc. announced that Stephanie McMahon, WWE Chief Brand Officer has been appointed Editorial Advisor to Shape magazine and Paul “Triple H” Levesque, WWE Executive Vice President, Talent, Live Events & Creative has been appointed Editorial Advisor to Muscle & Fitness magazine.


Villanova meets Illinois in the Jimmy V Classic at Madison Square Garden at 7p on ESPN.

ON THIS DAY in 1934 – NY Giants defeat Chicago Bears 30-13 for NFL Championship.

In The Know: The Los Angeles Galaxy won their unprecedented fifth MLS Cup on Sunday, which club has won the second-most titles in the league’s history? (Email  [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: There are 344 colleges and universities playing men’s basketball at the Division I level this year. Which is the one school not affiliated with a conference? Answer: New Jersey Institute of Technology, who shocked Michigan on Saturday Kudos: Lou Monaco-Daily Racing Form/NY; Michael Neuman-Scout Sports and Entertainment/NY; Jay Goldstein-Admore/NY; Jamison Hannigan-SBS Promo/NY; Mike Jacobs-United Soccer Leagues/Tampa; Jonathan Norman-Bespoke Sports & Entertainment/Charlotte; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Brad Vonick-MEC Global/Atlanta; Eric Jonke-KemperSports/KemperLesnik/Chicago; Steve Hebel-Continental Television Sales/Chicago; Kristin Dierwa-Zenith Media/Chicago; Nick Strauss-Verizon Digital Media Services/Santa Monica; Greg Dudsic/Venice; Judie Henninger-Valentine Productions Inc/Santa Monica; Tim Davidson-Univision/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

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