12/13/19: MLB will keep Star Wars as a promotion for 2020


Friday December 13, 2019
Major League Baseball unveiled theme night initiatives that will be activated by the League and its Clubs during the 2020 season. Some of the properties include Star Wars, Game of Thrones, Sesame Street and WWE. Star Wars is one of MLB’s longest tenured theme night initiatives; the first Star Wars night at an MLB ballpark took place in 2009 at Dodger Stadium. All 30 Major League clubs have integrated Star Wars into a theme night or in-stadium giveaway. The collaboration continues next season, building off the release of “Star Wars: The Rise of Skywalker,” the final chapter in the Skywalker saga.
In 2020, MLB and Game of Thrones enter their fourth season of theme night initiatives. Attractions include fans taking photos on the Iron Throne and Game of Thrones-themed scoreboard content. In 2019, 21 Clubs activated in their ballparks around the series finale with MLB licensees such as New Era, Majestic and FOCO creating unique co-branded products.
CBS Sports will broadcast the 120th edition of the Army-Navy football classic live from Lincoln Financial Field in Philadelphia, Pa. on Saturday, Dec. 14 (3:00 p.m. ET) on CBS. Brad Nessler and Gary Danielson call the action with Jamie Erdahl reporting from the sideline. Craig Silver, the Network’s coordinating producer of college football, produces and Steve Milton directs.
Sunday’s América vs. Monarcas Morelia on TUDN delivered 1.3 million Total Viewers 2+ and 743,000 Adults 18-49, making it the 4th best ever performance on TUDN among Total Viewers 2+, and making TUDN the No. 1 sports network in prime on Sunday among Adults Total Viewers 2+ and Adults 18-49.
The Pac-12 Networks announced their baseball and softball broadcast schedule this upcoming 2020 season will include more than 160 games, with over 85 softball contests and over 80 baseball contests. For the third-straight year, Pac-12 Networks softball coverage will kick off at the 2020 Kajikawa Classic from Farrington Stadium, home of Arizona State. This year, Pac-12 Networks will cover 14 games of the tournament featuring Arizona State, Arizona and Utah.
Get recognized as we honor the elite in sports media
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The NFL announced the 32 nominees for the Walter Payton Man of the Year Award, which honor a commitment to philanthropy and community impact. Three of the nominees will be selected as finalists in January, with the winner announced in the lead-up to Super Bowl LIV. The list includes the 49ers Richard Sherman, the Panthers Cam Newton, the Eagles Malcolm Jenkins, and the Browns Jarvis Landry.
The National Hockey League revealed the attractions and hockey interactives planned for the Truly Hard Seltzer NHL PreGame, the official fan festival of the New Year’s Day 2020 Bridgestone NHL Winter Classic, between the Dallas Stars and Nashville Predators at Cotton Bowl Stadium in Dallas. The Truly Hard Seltzer NHL PreGame will be open on Wednesday, Jan. 1 at Cotton Bowl® Plaza (9 a.m. – 8 p.m. CT) and at The State Fair of Texas Midway (9 a.m. – 12:30 p.m. and postgame – 8 p.m. CT).  Highlighting the event will be an appearance by the Stanley Cup where fans can take photos, a variety of hockey attractions, live musical performances, and more. Located inside The State Fair of Texas Midway, fans will also be able to enjoy select rides for free.
Team Penske reached a multiyear deal with automotive paint protective film/window tint brand Xpel, which will be the primary sponsor of the IndyCar Series No. 1 Dallara/Chevrolet driven by Josef Newgarden for two races in ’20
The Cordish Cos . and FanDuel Group announced a strategic partnership to bring FanDuel’s fantasy and sports betting operations to Cordish’s Live! Casino & Hotel and Entertainment Districts properties throughout the U.S.
Turner Sports’ ELEAGUE and Electronic Arts announced a new EA SPORTS FIFA 20 Global Series on The Road to the FIFA eWorld Cup2020 tournament partnership, in addition to a premium esports content collaboration. ELEAGUE will now produce three EA SPORTS FIFA 20 Ultimate Team (FUT) Champions Cup events – the most of any EA SPORTS FIFA 20 Global Series tournament partner – across North America and Europe throughout 2020. The first ELEAGUE produced event begins January 17 at ELEAGUE Arena in Atlanta. Additionally, the collaboration makes ELEAGUE on TBS the exclusive English-language domestic television partner of the EA SPORTS FIFA 20 Global Series on the Road to FIFA eWorld Cup.
DreamHack announced the first DreamHack Masters of 2020 , to be held at Kinnarps Arena in Jönköping, Sweden, during the DreamHack Summer festival in June 2020. DreamHack Masters features 16 of the best Counter-Strike: Global Offensive (CS:GO) teams in the world, battling it out for the big share of the $250,000 prize pool.
American tennis player Taylor Fritz became  an investor in RekTGlobal , parent company of professional esports organizations Rogue and the London Royal Ravens. Fritz is the third pro-traditional sports athlete to join the ReKTGlobal team, joining Washington Redskins Landon Collins and NBA Rudy Gobert.
Game.tv, whose primary product is an AI-powered esports tournament platform, closed its $25 million Series A round led by Intel Capital. The company has partnered with social media platforms Discord, Twitter, and Facebook to natively bring its tournament organizer, Tourney, to esports fans within their communities.
ESPN has reached an extension with Major League Baseball analyst Doug Glanville. The nine-year MLB veteran will continue to provide insight on ESPN studio programs including Baseball Tonight and SportsCenter.

The L.A. Lakers visit the Miami Heat at 8:00 on ESPN
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On This Day
1983 The Detroit Pistons
beat the Denver Nuggets, 186-184 in triple-overtime, at McNichols Arena in the highest-scoring game in NBA history.
In the Know
The Heisman Trophy
will be awarded Saturday. Who is the first defensive player to win the award?   (Email [email protected] with your answer and be sure to include your name, company and city).  
Answer to Our Last Sports Trivia Question
With the MLB Winter Meetings wrapping up, which MLB team is the only one to never have had a pitcher throw a no hitter? Answer: The San Diego Padres.  Congrats : Randy Walker, New Chapter Media NY, Tom Cerny, Columbia University, Michael Ritz, Northwestern Mutual NY, Mike Seidel CSI Sports NJ, Jimmy Shapiro Little Guy PR Seattle, Tom Moore KALT Productions LA, David Westberg SAG AFTRA Credit Union Burbank CA, Rich Wolfe Lone Wolfe Press Scottsdale and Andrew Giangola Endeavor NY
Later ~ Chris
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GLOW/NYC : Develop campaign direction, live event coverage, voice & tone, community management recommendations for high-profile media/entrtnmt clients. 2-3 years social media & digital, Stellar writing. Full Info/Apply  HERE  (1/4)
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 Support analytics & insights functions as they pertain to the Viacom Digital Studios for our various brands. Contribute in-depth analysis of performance/trends on social platforms, competitive intelligence & more. 4+ yrs rsch, aud dvlpmnt, or analytics roles at media co or agency. Full info HERE (12/21) 

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WarnerMedia-Turner Studios/ATL:
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