12/06/19: NASCAR Cup Series’ big four; Bud Light Super Bowl Music Fest comes up Roses; NHL dives into GameFlow

 

A Cynopsis Message From CBS SPORTS NETWORK
Ryan C-USA Football Championship
 
UAB at FAU
Tomorrow
1:30 PM ET
 
The 24-hour home of CBS Sports
Friday December 6, 2019
NASCAR is going with a quartet of heavyweight brands, announcing plans to shift its premier series to the moniker, NASCAR Cup Series, complete with four cornerstone brands, aka Premier Partners, in Busch Beer, Coca-Cola, GEICO and Xfinity. In the announcement, the org states that the shift “will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.” Premier Partners, in addition to separate activation points, will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
 
“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”
 
PROGRAMMING

Major League Soccer unveiled the opening home games for all 26 clubs in 2020, with the new season set to kick off on February 29. Inter Miami CF will begin its inaugural season in MLS with a visit to LAFC while the other new expansion team, Nashville SC, will take on Atlanta United at Nissan Stadium. Defending MLS Cup champions Seattle Sounders will begin the new season by taking on the Chicago Fire FC.
 
The College Football Playoff’s Selection Day on Sunday will see nearly 20 hours of programming dedicated to the event across ESPN platforms, including the College Football Playoff Selection Show Presented by AT&T at noon. During the four-hour show, the four College Football Playoff teams, the CFP committee’s final rankings and all the matchups of the New Year’s Six will be revealed, while New Year’s Six matchups will be revealed at 3p. Rece Davis hosts for sixth consecutive year, with Kirk Herbstreit, Joey Galloway, Jesse Palmer and David Pollack joining Davis at the main set
 
MLB Club front office executives Jon Daniels (Texas Rangers), Mike Hill (Miami Marlins), Jed Hoyer (Chicago Cubs) and Thad Levine (Minnesota Twins) offer audiences a first-hand description of a day in the life of the modern general manager in a special episode of Business of Baseball presented by CohnReznic on MLB Network on Saturday at 5p. Brian Kenny moderates with analyst and former GM Dan O’Dowd, to discuss how advancements in analytics have impacted the decision-making process for front offices across the industry; whether front offices will follow the formula the Washington Nationals used to win the 2019 World Series; and what on-field tactics could be implemented in the future of the game.
 
ACC Network will be live from Charlotte for enhanced coverage of the ACC Football Championship Game. ACCN’s signature studio shows Packer and Durham and The Huddle will both be on location on Saturday in advance of the ACC Football Championship Game featuring Clemson/Virginia at 7:30p on ABC.
 
IMSA and NBC Sports unveiled the 2020 IMSA WeatherTech SportsCar Championship broadcast schedule, which will include nine hours of NBC network coverage as part of 59 total hours across NBC, NBCSN and CNBC. Coverage on NBC begins Jan. 25, at 1:30p with the first hour of the 58th Rolex 24 At Daytona, followed by a two-hour live telecast of the race finish on Sunday, Jan. 26 at noon on NBC. NBCSN gets the blk of programming with a total of 44.5 hours in 2020
 
FOX Sports detailed its programming lineup ahead of the WBC Super Welterweight Title rematch between Tony “Superbad” Harrison and Jermell “Iron Man” Charlo headlining the FOX PBC Fight Night on Dec. 21. The premiere of the half-hour PBC Face to Face: Tony Harrison vs. Jermell Charlo II airs this Saturday at 2p as the rivals discuss how the rematch will be different from the first fight. The one-hour PBC Countdown: Tony Harrison vs. Jermell Charlo II follows at 2:30p as cameras go behind the scenes. Dec. 14 sees Run It Back: Jermell Charlo vs. Tony Harrison at 3p as Charlo and Harrison re-watch their controversial first fight that took place nearly a year ago.
 
La Vida Baseball announced the launch of their newest live talk show and podcast “Being Guillén.” The show is hosted by Ozzie Guillén and two of his sons Ozzie Guillén Jr. and Oney Guillén. The first season debuts Friday at 2p on La Vida Baseball’s social media accounts with a run of 12 shows on deck.
 
Bleacher Report is partnering with At Will Media to launch an original video and podcast series that will examine “the hottest names in streetwear design and culture.” The three-part series titled “Friends and Family,” will mark the first collaboration between both companies and offer a blend of content and commerce.
 
ESPN Radio is launching a weekday afternoon sports talk show, First Take, Your Take with Jason Fitz, starting Jan. 20 at 1p. The two-hour show – hosted by Fitz and simulcast on ESPNEWS – will further the conversations from that morning’s edition of ESPN’s marquee debate show First Take. First Take,Your Take with Jason Fitz will originate from Bristol and will also be available on SiriusXM Channel 80 and via digital distributors Apple Music, iHeartRadio and TuneIn. The final edition of The Stephen A. Smith Show on ESPN Radio will air January 17, at 1p.
 
Speaking of which, ESPN Radio reports that November saw its audience grow 11% in the men 25-54 demographic in PPM markets on terrestrial radio during the 6a-6p weekday hours, according to Nielsen. Time spent listening also saw year-over-year growth of 9% in November. Through the first two months of the fall ratings book, ESPN Radio was up 9% from 2018 on terrestrial radio.
Are you getting paid enough?
Find out in the 2019-20 Cynopsis salary survey
 
Check out our trusted benchmark for salaries & benefits among media professionals.
 
VIEW THE REPORT
SPONSORSHIP & PROMOTION

On Location Experiences and Bud Light are bringing back the Bud Light Super Bowl Music Fest, the three-night festival ahead of the Super Bowl and running Jan. 30 – Feb. 1 at Miami’s AmericanAirlines Arena. On Friday Night, the Bud Light Super Bowl Music Fest will feature Guns N’ Roses. Saturday’s Super Bowl Eve concert lineup will feature Maroon 5 and special guest. EA SPORTS BOWL will once again serve as the unofficial kickoff to the biggest weekend in the NFL season Thursday night with a Welcome to Miami Showcase that features DaBaby and is headlined by DJ Khaled and friends.
 
Verizon Media and Serena Williams are teaming up for a new shoppable video series titled, “Everybody, Every Body.” The short-form digital series debuted on Yahoo Shopping, Yahoo’s new commerce platform, with additional episodes set to air through February 2020. The first video hosted by Williams highlights her style guide and favorite pieces from the collection. The campaign will also feature organic holiday content on Yahoo Shopping, including some of Williams’ favorite pieces and outfit ideas from the S by Serena closet.
 
Rawlings has been named The Official Glove of Major League Baseball. A new licensing agreement between Major League Baseball and Rawlings cements the designation in 2020 and provides them exclusive on-field rights beginning with the 2021 MLB Championship Season. “Rawlings and baseball have been synonymous for well over a century, and the Rawlings glove has been and continues to be at the heart of our relationship with the game,” said Mike Thompson, Rawlings Chief Marketing Officer. “The designation ‘official glove’ of Major League Baseball cements our ties with the best game and the best players in the world, while honoring the people behind the best baseball glove in the world.”
 
The Professional Fighters League announced a fully integrated partnership with Town Sports, the parent Company of New York Sports Club, making the largest owner and operator of health and fitness clubs in the tri-state area the “Official Gym Partner of the Professional Fighters League.” The partnership kickstarts PFL’s championship month, as the league will again host the PFL World Championship at Hulu Theater at Madison Square Garden on New Year’s Eve, live on ESPN2 at 7p. NYSC will also be the presenting sponsor of two PFL original productions airing on ESPN2 and ESPN+ ahead of the championship – “The Road to the PFL 2019 Championship” and “The Making of MMA’s First-Ever 155lb Weight Division…Anchored by Kayla Harrison.”
 
DIGITAL, DATA & TECH

The NHL and Disney Streaming Services launched GameFlow, a new interactive tool that “leverages shot pressure data to provide fans with a visual depiction of a game’s momentum.” Available in the NHL mobile app, fans will be able to access GameFlow during or after a game via Gamecenter to follow the flow of a game and track how offensive shot pressure corresponds to goals. The GameFlow visualization captures the rate of all shots attempted during a game, including goals, missed or blocked shots, and saves. “We are excited to introduce this season new and engaging tools that bring hockey fans deeper into the trends and play habits outside of typical box scores,” said Barry Tishgart, SVP and General Manager, Hockey, Disney Streaming Services. “GameFlow is a first-of-its-kind data visualization experience that we believe has the potential to revolutionize sports streaming.”
 
Amazon Web Services and the NFL announced a new partnership to advance player health and safety. The partnership aims to leverage AWS’s artificial intelligence and machine learning services to provide a “deeper and more profound understanding of the game than ever before, making transformational change possible in football, other sports, and potentially other industries.” The NFL and AWS will develop new tools and generate better-informed insights into player injuries, specifically the impact of a variety of factors such as game rules, equipment, and rehabilitation and recovery strategies. Over time, the collaboration aims to also build the capability to predict the risk of player injuries before they happen.
 
ESPORTS

The NBA 2K League locked in its venue for its first-ever European Invitational in London next week, with the two-day event set to be held at Gfinity Arena in London as 20 of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the UK compete over two days of gameplay, and participate in interviews with league representatives and team managers. The double-elimination tournament on Dec. 14 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels.
 
DreamSeat is pulling double duty. The sports and gaming chair brand inked a deal with Allied Esports to become The Official Gaming Chair of its global flagship esports venue, HyperX Esports Arena Las Vegas. The chair manufacturer will supply HyperX Esports Arena Las Vegas with 140 Xpression Gaming chairs for player stations, production rooms and staff offices throughout the popular dedicated esports facility. The multiyear agreement between Allied Esports and DreamSeat includes a revenue share opportunity for partner use of the logo panels on an event-by-event basis. DreamSeat will also have a consumer retail presence at HyperX Esports Arena Las Vegas that will allow visitors to purchase various products onsite and online.
 
Meanwhile, Envy Gaming also completed a deal with DreamSeat and its affiliates, Zipchair and Zipchair Gaming. The partnership includes sponsorship of five Overwatch League weekend series hosted by the Dallas Fuel in 2020, two Call of Duty League competitive events hosted by the Dallas Empire, and ZipChair products used to outfit the new Envy Gaming training center and headquarters office located in Dallas’ Victory Park.
 
Epic Games is bring back the Fortnite Winter Royale event this month, opening the door for duos to compete in three tournaments on three different days and $5 million up for grabs in prizes. Players from any rank and any server will be eligible to compete. Details about the event will be posted at a later time.
 
Turtle Beach announced a new partnership with FIFA champion gamer Mossad Aldossary, aka MSdossary. The Saudi Arabian FIFA pro won the 2018 FIFA eWorld Cup final and was named 2018 Esports Player of the Year. “Mossad is a prolific FIFA player and long-time Turtle Beach advocate and we’re thrilled to have him join our collective of top gamers and influencers,” said Juergen Stark, CEO, Turtle Beach. “He’s one of the most followed and watched players in the world and this is just the beginning of his FIFA career, and we are looking forward to helping him achieve even greater success.”
 
The Call of Duty Endowment (C.O.D.E.) announced the first ever CODE Bowl presented by U.S. Army Esports on December 13. The event will feature eight teams, each captained by a popular streamer playing Call of Duty: Modern Warfare along with members of the U.S. Army esports team. Each team will be competing to become the CODE Bowl Champions by earning the most points in-game. The action begins at 10a PT on the Call of Duty Twitch Channel. Fans can also watch their favorite streamers via their individual channels, including: CouRageJD, Dr Disrespect, Dakotaz, Shroud, StoneMountain64, Summit1G, Syndicate, and TimTheTatman. Each streamer will also raise donations on their channels on behalf of the Call of Duty Endowment.
 
INDUSTRY & ROSTER MOVES

Octagon named John Shea as Global President, Marketing and Events, Octagon Worldwide. In the role, Shea will oversee all U.S. and international marketing specialty groups for the agency, which include Brand Marketing, Property Consulting, Experiential Activation, Creative, Content, Production, as well as Digital Marketing. Since 2016, Shea has served as President of Marketing, Americas. As part of the announcement, four agency veterans have been elevated to executive leadership positions on Shea’s team. Lou Kovacs has been promoted to President of Marketing, North America, Ben Hartman moves in to a newly created role of Chief Client Officer, International, Jeff Meeson has been appointed as Managing Director, Europe, and Aykan Azar will serve as Managing Director, APAC, Middle East and Africa.
 
THE MAIN EVENT

Georgia/LSU on CBS at Saturday at 4p.
ON THIS DAY in 1986
Vinny Testaverde wins the Heisman Trophy.
 
In the Know
Who was the last Heisman Trophy winner who has been inducted into the Pro Football Hall of Fame? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Which two teams have the Mets beaten in the World Series? Answer: The Orioles and Red Sox. Kudos: John Ferlazzo/London; Chris Long-DraftKings/NY; Tori Gallarello-Alcock-Little Roosters, Inc./NY; Brian Traynor-Endeavor/NY; Barbara Capella Loehr-Equal Opportunity Publications/NY; Roger Furman-Sports Marketing Communications/Greentown; James Stuart-NBC Sports Group/Stamford; Mark Lehman-Braves/Atlanta; Rick Rosenfelt-New York Red Bulls/Harrison; JT Ward-University of Dayton/Dayton; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Rich Wolfe-Lone Wolfe Press/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Rick Pike-InterMedia Advertising/Woodland Hills; Allison Stevens-Effectv/San Francisco; Jack Simmons-US Army Reserve/LA
 
Later ~ Chris
Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence     

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales         
Mike Farina
203-218-6480

Executive Director,
Strategic Partnerships

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
SR DIRECTOR, CONSUMER MARKETING
INSP
Charlotte NC
Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming.
Full info HERE


MGR, CORPORATE COMMUNICATIONS >>
Univision/NYC:
Liaise w/business units across enterprise to dvlp, mng/execute external communications. Min 5 yrs exp in corp communications, journalism and/or a related field. Exp at a media company & strong media relationships across trade & business outlets desired.  Full info HERE (12/20)

MGR, VIACOM DIGITAL STUDIOS RESEARCH >>
ViacomCBS/NYC:
Support analytics & insights functions as they pertain to the Viacom Digital Studios for our various brands. Contribute in-depth analysis of performance/trends on social platforms, competitive intelligence & more. 4+yrs rsch, aud dvlpmnt, or analytics roles at media co or agency. Full info HERE (12/20)

ACCOUNT EXECUTIVE >>
Tennis Channel/Santa Monica: Maintains existing and forges new relationships with agencies and clients to maximize revenue for the network. Minimum 5-7 yrs advertising sales experience, preferably in the cable or sports television arena. Full info HERE (12/20)

VP, HR OPS & COMPLIANCE >>
A+E/NY: Dvlp/execute HR initiatives in the areas of: Reporting & Systems, with a heavy emphasis on optimizing the use of Workday; Employee Relations & Investigations; Compliance; Policies & Training. YOU NEED: Min 7 yrs relevant HR exp, proficiency in Workday with proven success, strong plng & orgnztnl skills, strong comm & relationship building skills w/ability to pursue accurate data. Apply HERE (12/19)

SR DIRECTOR, CONSUMER MARKETING >>
INSP/Charlotte NC: Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (12/18)

PRODUCTION MGR, LIVE SPORTS >>
WarnerMedia-Turner Studios/ATL:
Connect dots & tend closely to details in order to ensure that our live sports content (NBA, NCAA, UEFA, ELEAGUE and more), both in studio & location, are executed successfully. Tech savvy, high EQ & great org skills. 6+yrs live studio TV prod management exp. Full info HERE (12/18)

PRODUCTION MGR, ENTERTAINMENT BRANDS >>
WarnerMedia-Turner Studios/ATL:
Jack of all trades to mng all details in order to ensure that our entertainment, corp & non-brdcst productions, both in studio and on location, are executed successfully. Must have great attention to detail & org skills. 6+yrs live studio TV prod mngmnt exp. Full info HERE (12/18)

PRODUCTION CREW MGR (2 NEEDED) >>
WarnerMedia-Turner Studios/ATL:
Lead charge in cultivating a strong culture that inspires and motivates our team of 50+ staff and 200+ temporary below-the-line crew members. Dvlp & administer talent assessments. 6-8+yrs mngmnt/leadership dvlpmnt exp, pref in media or a comparable creative industry. Full info HERE (12/18)

AD SALES PLANNER >>
Katz Networks (Bounce, Laff, Grit, Court TV Mystery)/NYC: Strategic & analytical thinker needed to dvlp sales plans & packages for clients, working w/TV Ad Sales team, agency contacts, as well as mult internal depts. 2+yrs industry related adv exp; Detail-oriented, disciplined team player. Knwldg of Wide Orbit +. Full info HERE (12/18)

RESEARCH MANAGER, RATINGS & MEASUREMENT >>
ABC NEWS/NYC: Deliver ratings and insights for ABC News programs and competitors. 5+ years related exp. NPower/NNTV experience a must as well as strong interpersonal skills. Full info HERE (12/18)

MGR, DIGITAL INSIGHTS & ANALYTICS >>
beIN MEDIA GROUP/Miami:
Responsible for maintaining measurement across beIN Digital Platforms and creating materials that position beIN SPORTS positively for Ad Sales across the competitive sports landscape. Full info HERE (12/11)

ANALYST, GLOBAL CONSUMER INSIGHTS >>
Viacom International Media Networks/NYC
: Resp for dvlpng a deep understanding of Viacom audiences around the world, then disseminating those findings within the co. & beyond. 2-3 yrs exp in primary rsrch. Working knowledge of graphics design & video editing software. Full info HERE (12/11)

PRESCHOOL TV SERIES PRODUCER >>
9 Story Media Group/NYC:
Exp’d producer for an iconic, high profile preschool series (live action 2D, 3D). Min 5 yrs exp animation production. Strong story telling skills & understanding of preschool audience. Full info HERE (12/10)

VICE PRESIDENT, MULTIPLATFORM SALES RESEARCH >>
The CW Network/NYC: The CW Network seeks a Vice President, Multiplatform Sales Research for their Media Sales & Planning department. Thought leader with in depth knowledge in Digital/Linear Research. Developing product & brand research for multiplatform. Full info HERE (12/10)

COUNSEL, BUSINESS & LEGAL AFFAIRS, CONTENT DISTRIBUTION >>
NBC/NYC:
Support VP, Content Dist. Draft/review/negotiate complex dist agreements with dist partners for the TV Networks and Peacock app. Provide business-facing, relevant & practical legal advice to content distribution business teams & more. Full info HERE (12/10)

SALES PLANNER >>
Sony/NYC: Assist in the maintenance of accounts/campaigns across all SPTAS properties. 3 – 5 years related exp. Media Math/media background a must as well as skilled in wide orbit & Dealmaker. Full info HERE (12/7)

MARKETING MGR, CONSUMER ENGAGEMENT >>
SportsEngine Inc/Minneapolis MN:
Resp for implementing behaviorally-triggered customer onboarding communications, designing and implementing a customer upsell and retention strategy to support sales. 5+ yrs mktg exp ideally w/Saas Company. Full info HERE (12/7)

SALES MANAGER, INTEGRATED PARTNERSHIPS, U.S. >>
Combate Americas/NYC: Present Combate Americas to potential local/national/global sponsorship partners & dvlp an integrated, solution driven approach to creating sponsorship packages. Min 7-10 yrs of success w/cross-platform sponsorships, incl sales, servicing & activation. Full info HERE (12/7)

SR COORDINATOR, CONSUMER INSIGHTS & RESEARCH (TEMP) >>
NFL/NYC:
Support design and execution of primary research relating to the NFL fan, brand, and marketing initiatives. 2+ yrs mkt research and consumer insights exp. Exp working with various syndicated data sources (MRI, EPoll, YouGov, Ace Metrix, etc.) Full info HERE (12/7)

ACCOUNT EXECUTIVE, MEDIA PARTNERSHIPS >>
MALKA MEDIA/Jersey City NJ:
Focus working w/brand & agency partners to demonstrate the value our shows have in reaching their audiences. 3-7 yrs successful sales/account mngmnt exp within the media industry w/strong focus on digital video. Full info HERE (12/7)

@{optoutfooterhtml}@

Related Stories

Warner Bros. Sets Deal with Mick Jagger’s Rainy Day Podcasts

Warner Bros. is in business with Mick Jagger, thanks to a first-look development deal for up to seven narrative podcasts from the Rolling Stone singer’s Rainy Day Podcasts. Under the terms of the deal, Rainy Day will produce a slate of up to seven new podcast series stemming from original intellectual property. Projects may span […]

01/24/20: OWN kisses Ambitions goodbye

OWN kisses Ambitions goodbye

    Friday, January 24, 2020 Tonight’s PremieresNickelodeon: The Crystal Maze at 7p Saturday’s PremieresHistory: Ancient Aliens at 10pNat Geo WILD: Heartland Docs, DVM at 10p Saturday’s FinaleFox: Flirty Dancing at 8p Sunday’s PremieresReelz: The Lost Unabomber Tapes at 9pShowtime: The Circus: Inside the Craziest Political Campaign on Earth at 8p, Our Cartoon President at […]

605 Earns Third-Party SOC 3 Security Certification Compliance

TV  measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]

Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising

Ampersand, the data-driven TV advertising sales and technology company, announced  the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with  reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]

CynCity

Cynsiders

Instagram