12/05/22: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

We hold two distinct and separate recognitions from the
Trustworthy Accountability Group (TAG):
BRAND SAFETY CERTIFIED and
CERTIFIED AGAINST FRAUD

Premium Brand-Safe Streaming TV Advertising
125+ Leading TV & Media Brands, Audience Targeting, Attribution & Measurement

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Medias First Morning Read
Monday December 5, 2022

Twitter suspended Kanye West (aka Ye) for posting antisemitic comments. Elon Musk said he had “tried his best” to get West to follow Twitter’s rules but had no choice but to suspend the rapper for posting content inciting violence.

Ye won’t have free rein at Parler, either. The rapper’s deal to buy the right-wing social media platform has been scrapped. “Parlement Technologies would like to confirm that the company has mutually agreed with Ye to terminate the intent or sale of Parler,” said the company in a statement posted shortly after West appeared on Infowars and expressed his admiration for Adolf Hitler.

Twitter alternative Hive was forced to shut down its servers for two days over security issues. Researchers uncovered vulnerabilities that would allow attackers access to data – issues they said they had reported confidentially to the company, but took public when the problems were not resolved.

Apple Music revealed its year-end ranking of the top songs of 2022. Number one was “Stay,” by Kid Laroi and Justin Bieber, followed by Harry Styles’ “As It Was”; Future’s “Wait for U”; Kodak Black’s “Super Gremlin”; Adele’s “Easy on Me”; Glass Animals’ “Heat Waves”; Elton John and Dua Lipa’s “Cold Heart (PNAU Remix)”; Jack Harlow’s “First Class”; Bad Bunny and Chencho Corleone’s “Me Porto Bonito” and GAYLE’s “abcdefu.”

Yahoo has selected Amazon Web Services as a preferred public cloud provider for Yahoo Ad Tech, part of an effort to reduce IT infrastructure costs, transform its advertising business operations, and develop tailored and immersive solutions to help brands connect with their audiences, according to the announcement at the AWS re:Invent conference in Las Vegas. Yahoo Ad Tech said it will migrate all of its advertising-technology workloads from its on-premises data centers to AWS.

Google and iHeartMedia have agreed to pay $9 million to seven states that sued them for paying radio personalities to endorse the Pixel 4 phone in late 2019 and early 2020 despite never having used the device. The move showed “a blatant disrespect for truth-in-advertising rules,” said Bureau of Consumer Protection Director Samuel Levine.

Consumers spent upwards of $11.3 billion on Cyber Monday, up 5.8% year-over-year for the biggest online shopping day ever. Toy sales were up 684% compared with an average day in October 2022, sporting goods rose 466%, appliances rose 458%, and books rose 439%. Top gaming consoles included PlayStation 5, Nintendo Switch and Xbox Series X. From Thanksgiving to Cyber Monday, consumers spent $35.27 billion overall, up 4% YoY.

Nearly 40% of organizations are in the process of adopting a new hybrid approach for their IT infrastructure, according to a poll from Axway, a provider of API management and integration software. Data Axway’s 2022 Open Everything Strategy Survey Report notes 68% of respondents cite fears about API sprawl. “Enterprises are in the thick of digital transformation and accompanying cloud and data migrations have made it possible to free up data so it can be exchanged, reused and remixed to fuel innovation and business growth. But that’s messy,” said Vince Padua, Chief Innovation and Technology Officer at Axway. “It brings complexity and security challenges that must be answered by using truly universal API management—that bridges the gap between API development and consumption and opens everything, lines of business and innovation, while building on and out from heritage infrastructure.”

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

We hold two distinct and separate recognitions from the
Trustworthy Accountability Group (TAG):
BRAND SAFETY CERTIFIED and
CERTIFIED AGAINST FRAUD

Premium Brand-Safe Streaming TV Advertising
125+ Leading TV & Media Brands, Audience Targeting, Attribution & Measurement

LEARN MORE AT PREMION.COM

ADVERTISING

Video advertising distribution and performance platform GlassView is making a strategic investment in brain health startup Cogwear to advance a new neuromarketing headband. The patent-pending device, designed to look and feel like a comfortable athletic headband, senses emotions and other physiological feedback directly from the brain in real time and is intended to gauge audience affinity for products and brands shown in digital video advertisements.

Marketers prioritizing brand safety are extremely likely to be experiencing the impacts of ID changes in terms of campaign effectiveness, despite brand safety itself not being dependent on IDs, according to new data from Emodo. In particular, 88% of brand direct marketers with in-house agencies who rely on brand safety say they are experiencing ID-related changes in the effectiveness of their campaigns. Other findings include:
· Marketers that rely on upper-funnel KPIs like reach report that their campaigns are affected less by ID loss. Less than a third (32%) of marketers measuring performance by reach say they are experiencing a change in campaign effectiveness due to ID loss.
· Engagement and Attention KPIs may be protected from ID loss. Over 60% of agency marketers who rely on either engagement or attention, or both, say they are not experiencing any ID-related changes in the effectiveness of campaigns.
· Nearly 80% of brand marketers who rely on Brand Lift say they are experiencing ID-related changes in the effectiveness of their campaigns.
“Many marketers are starting to grasp the significance of ID loss, but much of the focus tends to be on targeting,” said Megan Saunders, SVP of Global Marketing & Growth at Emodo. “The impact on measurement is potentially even more severe, but that element is not as widely understood. Advertisers need to rethink the way they evaluate the success of their campaigns.”

Uberall, provider of hybrid customer experience solutions, unveiled Messages, a messaging solution that helps multi-location businesses shorten their customer’s path to purchase via live agents and lifelike local AI chatbots. “While many companies understand the importance of customer convenience, they often consider it a daunting proposition to give customers the ability to message them – especially when they run many locations,” said Florian Hübner, Uberall CEO and founder. “However, research clearly shows that consumers prefer to message businesses about products and services, and are even prepared to pay more for convenience.”

MEASURE UP

Adform announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. With Comscore’s global opt-in panels and AI contextual categorization engine, Adform customers in all markets can target their campaigns to a precise audience, based on a variety of criteria including demographics, TV viewership habits, life stage, gaming behaviors, interests and more.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Talker “The Jennifer Hudson Show” will stream exclusively on The Roku Channel. In addition to all previously aired episodes, new episodes will be available on the platform the day after their linear debut.

Fuse Media has secured carriage for its new FAST channel, Latino Vibes, through a new agreement with Roku. The channel is now available through The Roku Channel on Roku TVs and devices.

Warner Bros. Discovery streamer discovery+ is now available to DirecTV and DirecTV Stream customers. Customers have access to the full library of 70,000+ episodes of original series and library content from the WBD family of networks.

Pluto TV has debuted in Canada, streaming more than 20,000 hours of free programming, introducing a lineup of over 110 thematic and single-series channels curated from a library containing titles from Paramount and global media partners.

Streaming audio service TuneIn has launched “Univision Top TV Shows” station, featuring a curated slate of Spanish-language podcasts from Uforia, TelevisaUnivision’s audio network. The “Univision Top TV Shows” station will include streaming distribution and on-demand playback of Uforia Podcasts, including audio versions of Univision entertainment and news programming including “Univision Reporta,” “Despierta América,” “El Gordo y La Flaca,” and “Noticiero Univision.”

Fubo Sports Network, the live, free-to-consumer TV network from streaming platform FuboTV, launched on Amazon Freevee. The increase in distribution makes the channel available on more than 155 million devices across multiple streaming platforms.

Eighty-eight percent of Canadian internet users are now reachable by connected TV, with 60% of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by LG Ad Solutions. The survey also found that 58% of consumers prefer ad-supported models of CTV, with18% of consumers having removed a subscription CTV service from the household in the last 12 months while 15% have added a free ad-supported CTV service during the same period. “There have been two recent ‘big shifts’ in Canadian television viewing habits – the first was the rise of subscription-driven connected TV, fueled by rapid adoption related to the initial onset of the pandemic,” said Tony Marlow, Global CMO at LG Ad Solutions. “And right now we are in the midst of the second big shift, the adoption of free ad-supported connected TV content.”

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Check out more jobs in Cynopsis Classifieds »
Job of the day

DISTRIBUTION COORDINATOR >>
BBC STUDIOS/NYC:
Frequently liaise with senior level internal & external contacts, screening & prioritizing all forms of incoming communications, dealing with routine issues & coordinating more complex responses ensuring these are delivered in a timely and effective manner. 3+ yrs of exp. providing administrative assistance at Executive level in the Media industry. Full info HERE (12/21)

SENIOR ANALYST – MEDIA RESEARCH
LATITUDE
Remote

Latitude is searching for an experienced research analyst. This position will focus on client communications and managing projects across their entire lifecycles – from design/proposal through reporting and presentation. Ideal candidates will be experienced in media, and comfortable both analyzing research data and communicating with clients. Full info HERE (12/21)

DATA SCIENTIST >>
VEVO/Remote: Harness the power of Vevo’s data to provide better experiences for Vevo’s end users, advertisers, artist & label partners, along with
deep insights for internal business groups. Full info HERE (12/21)

DIRECTOR, AD TECH >>
VEVO/NYC: Play a vital role in the success of the Ad Operations group by helping to drive revenue across key business initiatives. Responsible for helping to lead the technical ad implementation strategy across our ever growing distribution landscape. Full info HERE (12/21)

SALES & TRADE MARKETING MANAGER: PARTNERSHIPS & EVENTS >>
VEVO/NYC: Develop and position Vevo’s B2B brand among the advertising and buying community. Responsible for planning and executing strategic marketing initiatives that drive sales and further Vevo’s brand objectives. Full info HERE (12/21)

DIRECTOR, DIGITAL CONTENT & EMAIL MARKETING
INSP
CHARLOTTE

Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site. Manage multiple project timelines and executions simultaneously for maximum efficiency. 5+ yrs exp. leading management of a website property. Full info HERE (12/20)

VICE PRESIDENT, CREATIVE MARKETING & PROMOTION
INSP
CHARLOTTE

Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments. Manage Creative Marketing & Promotion department. Min 10 yrs exp. at a broadcast or cable entertainment network. Full info HERE (12/20)

CREATIVE SERVICES DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Lead promotion and brand management for our national marketing and digital content strategies. This role will interface with the management team, show producers, our national network and streaming partners, and program sponsors. Full info HERE (12/19)

RESEARCH DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Support with audience and consumer information related to our national programming. This role will compile and analyze linear, digital and OTT cross platform viewership for the purposes of strategic planning and to create actionable internal insights and client presentations. Full info HERE (12/19)

SR. PRODUCER >>
MATTER OF FACT WITH SOLEDAD O’BRIEN/WASHINGTON, DC: Must have highly developed program production skills, a keen eye for visual and graphic show elements, and an editorial commitment to amplifying diverse voices in the conversation about the nation’s future. The Senior Producer will assist with production scheduling and budget. Full info HERE (12/19)

ASST. PROF. OF PRACTICE IN EMERGING CREATIVE MEDIA TECHNOLOGIES >>
TEXAS TECH UNIV./LUBBOCK, TX: Practitioner/teacher with min. 5 yrs. exp. In VR/AR/MR, virtual production, digital world-building, interactive media, human-computer interaction, motion graphics, VFX, etc. Apply by Dec. 1. Full info HERE (12/18)

PUBLICIST >>
STARZ/SANTA MONICA: Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews. Develop and maintain close working relationships with members of the press. 3+ years of entertainment exp. in public relations. Full info HERE (12/18)

EXECUTIVE DIRECTOR, DIGITAL >>
TMZ/LOS ANGELES: Partner with the Head of Revenue & Strategy to develop new growth opportunities for TMZ’s digital products and execute various revenue initiatives. Optimize current suite of products (web, apps, other) against desired goals. 10+ years of work exp. including experience in programmatic and digital (display and video) advertising and online media. Full info HERE (12/18)

DIRECTOR, PRODUCTION STORAGE MANAGEMENT
A+E NETWORKS
NYC

Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (12/17)

MANAGER, DISTRIBUTION MARKETING >>
INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (12/17)

MANAGER, CROSS PLATFORM AUDIENCE RESEARCH
SHOWTIME
NY

Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (12/16)

DIRECTOR, CLOUD ARCHIVE STRATEGY & MNGT- MEDIA OPS
A+E NETWORKS
NYC or Remote

Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (12/16)

EXECUTIVE ASSISTANT, US DISTRIBUTION >>
BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (12/15)

EXECUTIVE PRODUCER >>
NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (12/15)

HEAD of INFLUENCER TALENT >>
THE OUTLOUD GROUP/ Remote, DETROIT:
Responsible for developing and expanding a roster of content creators and growing Outloud Talent as a business unit. You’ll provide one-on-one support and guidance to your roster of talent. Looking for someone with 3+ years of experience managing content creators and comfortable with building from the ground up. Full info HERE (12/15)

SALES SERVICE EXECUTIVE
TV ONE
NYC

Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (12/14)

DIRECTOR, SCHEDULING & ACQUISITIONS
TV ONE
SILVER SPRING, Remote

Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (12/14)

MEDIA SPECIALIST I, PRODUCTION FACILITY & CONTENT MANAGEMENT
TV ONE
SILVER SPRING, Remote

Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (12/14)

SR. COORDINATOR/ASSOCIATE MANAGER, INTEGRATED MARKETING
TV ONE
NYC, Remote

Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Champion the vision and go-to-market strategy and linear sales positioning. Min 2-yrs in media or sales/marketing company. Full info HERE (12/13)

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