12/02/21: Trevor Noah gets a repeat Grammys performance



A Thanksgiving Ratings Feast!
Hallmark Channel
#1 Most Watched Cable Network
Thanksgiving Week with W25-54 & W18-49

Outperforming the Nearest Competitor by a staggering 40% with W25-54

#1 Most-Watched Cable Net with W25-54
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Cynopsis Medias First Morning Read


Thursday December 2, 2021

Today’s Premieres
Flip or Flop at 9p
ID: The Fog of a Murder at 9p
TNT: Shaq Life

Today’s Finale
ABC: The Great Christmas Light Fight at 9p


Trevor Noah will return to MC“The 64th Annual Grammy Awards,” airing on CBS on Monday, January 31 at 8p and streaming live on Paramount+. “Trevor brought his trademark talent and versatility to last March’s Grammys, and we can’t wait for him to host the event on CBS and Paramount+ again this year,” said George Cheeks, president/CEO, CBS and chief content officer, news & sports, Paramount+.

Ethnic diversity is up at ViacomCBS’ US operations. According to the company’s second DEI report since Viacom and CBS merged in 2019, overall ethnic diversity rose from 36.2 percent last year to a current 37.7 percent while at the VP level or higher, it increased to 27.7 percent from 24.9 percent. At the VP and higher level, Black representation increased from 7.5 percent to 8.6 percent and Asian representation from 8.3 percent to 9.3 percent. ViacomCBS reports 62 percent of its US employees are white vs. 63.8 percent a year earlier; 12.28 percent are Hispanic or Latinx vs. 11.6 percent; 11.7 percent Black or African American vs. 11.3 percent; and 10.66 percent Asian vs. 10.33 percent.

Anderson Cooper is expected to fill in for Chris Cuomo on CNN this week, including co-hosting a town hall special about coronavirus slated in Cuomo’s usual 9p slot. Accordong to reports, CNN is in the midst of devising a primetime schedule in the wake of the network suspending Cuomo after new revelations surfaced about his involvement in defending his brother, former New York Governor Andrew Cuomo.

The Inevitable Foundation launched a program to connect disabled screenwriters with decision-makers in television and film. The Content Development Concierge aims to increase the number of disabled writers actively working on projects, and includes a curated roster of professional disabled screenwriters together with their writing samples, background and experience.



Never has access to information been more important. Thanks 2020!

That’s why Cynopsis is unveiling the Resource Center – an online asset for media execs looking for the latest in tech, streaming, network offerings, and tools to support their business initiatives.




Cate Blanchett and Kevin Kline are onboard to star in an Alfonso Cuaron thriller series for Apple TV+. “Disclaimer,” an adaptation of the Renee Knight novel, marks the first series from the “Roma” filmmaker since he signed an overall deal with the streamer two years ago; it also marks a series debut for Kline. Cuaron will write, direct and exec-produce the project, which follows a successful TV documentarian who has to face her past when a new novel brings a dark secret to life.

Dev Patel launched production company Minor Realm, with a mission to develop “the creative landscape of voices and talent that too often are unrecognized, bringing these stories to life in a larger way.” The company will focus on both film and TV. Joining Patel are former Sony Pictures exec Lakshmi Iyengar and producer Samarth Sahni.

“Best in Dough” is rising at Hulu as the latest addition to the streamer’s lineup of unscripted food series. From Alfred Street Industries, Vox Media Studios and Majordomo Media, the 10-ep first season featuring pizza-obsessed competitors will be hosted by Wells Adams, best known from his stints on “The Bachelor.”

Penelope Cruz will exec-produceand narrate four-part docuseries “Not A Bride,” in the works for Paramount+ from VIS Social Impact, the cause-driven production division of ViacomCBS International Studios, Pedro Almodovar’s El Deseo and Spanish indie Mogambo. Written and directed by Dario Troiani (“Violet”), the series aims to uncover common misconceptions surrounding child marriages.

Miramax TV optioned the rights to “The Christie Affair,” a reimagining of the 11-day disappearance of Agatha Christie in 1926, and will develop the treatment as a limited series. Writer Juliette Towhidi (“Calendar Girls”) is set to pen the adaptation. When her husband’s affair became public nearly 100 years ago, Christie vanished for more than a week. This reimagining is told through the eyes of her husband’s mistress, Nan O’Dea. Miramax will produce with The Gotham Group’s Ellen Goldsmith-Vein, Rich Green, and DJ Goldberg.

AMC Networks greenlit “Anne Rice’s Mayfair Witches,” based on the “Lives of the Mayfair Witches” trilogy, for AMC+ and AMC. It’s the second series in the company’s expanding Anne Rice universe, and will follow “Anne Rice’s Interview with the Vampire” with a late 2022 premiere. Esta Spalding (“Masters of Sex”) and Michelle Ashford (“Masters of Sex”) are both exec-producers and writers; Spalding will serve as showrunner for the series, which focuses on a young neurosurgeon who discovers she’s the unlikely heir to a family of witches.

HBO Max ordered the four-part limited docuseries “Breath of Fire” from Vanity Fair Studios and SecondNature. The project builds on a recent Vanity Fair magazine feature about Guru Jagat, a star of the Kundalini yoga practice and controversial founder of the RA MA Institute, who died this summer at age 41.


HGTV’s “Flip or Flop” kicks off an a new season today (December 2) at 9p. This season, stars Tarek El Moussa and Christina Haack will tackle flips that present new challenges including expensive foundation issues and a yearlong reno project.

Coming to Snap on Saturday, December 4 is “Reunited,” an emotionally charged series that follows real stories of people around the US who go to great lengths to reconnect with loved ones.

TV One slotted Tuesday, December 14 at 10p for the premiere of new docuseries “One Stage To The Next,” starring R&B singer, actress and TV host Syleena Johnson. The series will follow Johnson as she continues to navigate through life and the entertainment industry.

Young viewers will travel to faraway places with new 10-ep animated comedy “We Baby Bears,” debuting Saturday, January 1 at 10a on Cartoon Network. The series embarks on magical adventures as the set of siblings search for a place they can call home…. CN also has a sack of holiday-themed episodes of series including “Craig of the Creek,” “Teen Titans Go!” and “Total Dramarama,” beginning Monday, December 6.

HBO original comedy series “Somebody Somewhere” hits the screen Sunday, January 16 at 10:30p. The seven-ep series stars and is exec-produced by comedian and singer Bridget Everett, and follows Sam, a Kansan on the surface who’s really struggling to fit the hometown mold and embarks on a journey to discover herself and a fellow community of outsiders.


ESPN is going to the dogs. “AKC Heroes: 2021 Awards for Canine Excellence” will air on ESPN2 today (December 2) at 11p, featuring stories of the year’s AKC Humane Fund Awards for Canine Excellence winners—loyal, hard-working companions that have significantly improved the lives of their owners and/or communities.

Beginning this week Roku Channel is toasting the holidays with a winter hub of curated collections of thousands of movies, TV shows, live TV channels, kids and family entertainment and more. Additionally, Roku Channel is partnering with iHeartRadio, Vevo and others to bring holiday music experiences to fans, and Roku will launch an immersive New Year’s experience across Roku devices in the US starting December 27, to help users ring in 2022.

Michael Buble returns to NBC to celebrate the 10th anniversary of his album “Christmas” with a new holiday special. “Michael Buble’s Christmas in the City,” airing Monday, December 6 at 10p, will present a mix of comedy, music and guests including Leon Bridges, Camila Cabello, Jimmy Fallon, Kermit the Frog and Hannah Waddingham.

More news from the “People’s Choice Awards,” airing on NBC and E! Tuesday, December 7 at 9p. Grammy-winning singer/songwriter Christina Aguilera will receive the first-ever Music Icon award, and perform at the event.

The Sports Illustrated Awards return live Tuesday, December 7, streaming across SI’s social channels at 8p. Hosted by DJ Khaled and Cari Champion, the event will include live performances from 2Chainz and DJ Irie, and appearances by Tom Brady, Billie Jean King, Brooks Nader, Camille Kostek and more.

AXS TV will premiere “Noel Gallagher – Out Of The Now” on Wednesday, December 8 at 8p, marking the first time the music doc will air in the US. The debut of the film, which combines concert and conversation, coincides with the 10th anniversary of the artist’s post-Oasis band, Noel Gallagher’s High Flying Birds.

Scholastic will unwrap “The Christmas Pig: A Virtual Event with J.K. Rowling & Friends” this holiday season. Airing on YouTube on Wednesday, December 8 at 1p, the special features an intimate conversation with Rowling and a group of children from across the US about the spirit of giving and the meaning of hope, inspired by her latest novel.

That other Nick is coming down the chimney with holiday competition special “Nickelodeon’s Treasure Truck,” hosted by WWE Superstar Xavier Woods. The hourlong special airs Wednesday, December 8 at 7:30p and features four families competing in slime-filled challenges for the chance to win seasonal gifts found inside the Nickelodeon Treasure Truck.

“Paper & Glue,” a doc in which artist JR turns the camera on his own work as he builds some of his most monumental projects, debuts on MSNBC Friday, December 10 at 10p. From early illicit graffiti videos captured on Paris rooftops at night, to the US-Mexico border, to the favelas of Rio de Janeiro, to a current collaboration at a California supermax prison, the film follows JR and his immersive art installations.

“L’Oréal Paris Women of Worth,” a special celebrating 10 US-based nonprofit leaders, returns to NBC on Thursday, December 16 at 8p. Set for the first time in the brand’s namesake city of Paris, audiences can follow as the women travel to meet their fellow honorees, and join L’Oréal Paris celebrity ambassadors Camila Cabello, Helen Mirren, Eva Longoria, Kate Winslet, Andie MacDowell and others.

Amazon dropped a trailer for Gloria Calderon Kellett’s “With Love,” teasing romance with a side of drama is on the menu this holiday season. The five-ep series features a multigenerational, multicultural cast of premieres Friday, December 17.

Taylor Tomlinson heads back to Netflix for her second, as-yet-untitled comedy special on Friday, December 17. Hourlong special was filmed at the Wilbur Theater in Boston.

“This Is Us” co-stars Chrissy Metz, Susan Kelechi Watson will MC NBC’s telecast of the “133rd Rose Parade,” presented by Honda, Saturday January 1 beginning at 11:30a.

“Law & Order: SVU’s” Tamara Tunie will narrate a documentary about the domestic assault on the Capitol complex for PBS. Slated to air Thursday, January 6, two-hour “Preserving Democracy: Pursuing A More Perfect Union” will examine the pursuit of democracy on the anniversary of the 2021 Capitol riot.


Univision Communications Inc. and Mediahub are partnering with EDO and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks. EDO measures the spike in consumer engagement behaviors, such as online search, for a brand in the moments after a TV ad airs; the deal aims to aid Mediahub, Univision, and their advertisers in ensuring ads are placed in the right contextual environment.

AT&T ad platform Xandr added a feature the company describes as content metadata for video. The new feature will standardize content metadata, enabling Xandr to take the thousands of unique genre values and simplify them into standardized categories using its fields including duration, delivery type, genre, program type, rating, network, and language.

The AccuWeather Network entered into a multiyear agreement with Nielsen for cable TV measurement.The partnership aims to deepen AccuWeather’s ability to profile its evolving audience, identify trends in viewer behaviors and provide greater insights into engagement.

CNBC and First in Business Worldwide inked a deal with Just Capital, a platform for tracking and measuring corporate performance in the stakeholder economy, through which CNBC will use Just Capital’s data and analysis across its television, digital and events platforms.

The Canada Media Fund renewed its partnership with Parrot Analytics to track domestic and international demand for Canadian content. According to Parrot data, Canadian TV series accounted for 5.2 percent of the demand share for all non-US content with global audiences, the sixth best performance out of more than 80 markets.


Univision Communications Inc. launchedNoticias Univision 24/7, a news streaming channel featuring breaking news, original lifestyle content, opinion, and information curated for Spanish-speaking audiences. The platform is the first news streaming channel to launch on PrendeTV’s newly created News category.

Netflix said it has thus far invested $100 million in six US, Black-led financial institutions. The investments are part of a pledge to allocate 2 percent of cash holdings into banks serving Black communities the company made in June 2020 amid protests for racial equality.


Cara Delevingne is in as a series regular in season 2 of Hulu’s “Only Murders in the Building.” She’ll play Alice, an art world insider who becomes enmeshed in the mystery at hand… Mairead Tyers (“Belfast”) scored the lead in Disney+ superhero comedy “Extraordinary” alongside Sofia Oxenham (“Poldark”) and Siobhan McSweeney (“Derry Girls”).

Lifetime rounded out the casts for its “Fallen Angels Murder Club” (working title), starring Toni Braxton, and “Barstow” (working title), starring Angie Harmon. Eddie Cibrian (“Northern Lights”) has joined the first installment of “Fallen Angels”; Kelly Hu (“List of a Lifetime”) joins the cast of the second film… Peacock’s reimagined “Queer As Folk” added Juliette Lewis, Ed Begley Jr., Armand Fields, Chris Renfro, Eric Graise, Sachin Bhatt and Benito Skinner to the cast… Netflix feature “The Pale Blue Eye” added a bunch of cast members including Gillian Anderson, Lucy Boynton, Timothy Spall, Fred Hechinger and Robert Duvall.

Casting call: E! News’ “The Rundown” on Snapchat is seeking guest hosts on a rotating basis while host Erin Lim is on maternity leave. Fans can send submission videos to: Rundowncastingcall@nbcuni.com


Red Arrow Studios International secured a wave of European deals including with RTL and Voxin Germany, SBS in Belgium and across its slate including “Buying Blind,” “Don’t Stop the Music,” and “Meat the Family.”


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Fox Business Network’s “Kudlow” ended November delivering its highest-rated month since the show launched, in the A25-54 demo, according to Nielsen Media Research.

Broadcast Nielsen Ratings for Monday, November 29
Show, P2+ 000s, (A18-49)
ABC: “CMA Country Christmas” 3.76 (0.4), “The Great Christmas Light Fight” 2.23 (0.4)
CBS: “The Neighborhood” 5.03 (0.6), “Bob Hearts Abishola” 4.88 (0.5), “NCIS” 7.34 (0.6) “NCIS: Hawaii 5.02 (0.5)
CW: “Black Pack: We Three” 0.37 (0.7), “4400” 0.34 (0.6)
ION: “NCIS: LA” 0.79 (0.1), “NCIS: LA” 0.70 (0.1), “NCIS: LA ” 0.68 (0.1)
FOX: “9-1-1” 5.37 (0.9), “The Big Leap” 1.27 (0.3)
NBC: “The Voice” 6.48 (0.8), ”That’s My Jam” 4.26 (0.6)
Univision: “Rosa de Guadelupe” 1.64 (0.5), “Vencer El Pasado” 1.73 (0.6), “Desalamada” 1.92 (0.6)
Source: Nielsen live + same day time period averages


Crown Media Family Networks appointed former Fuse Media executive Judi Lopez EVP of distribution & content strategy. The company also elevated three longtime members of its distribution team: Lisa Barroso assumes the position of SVP of content distribution & strategy; Holly Henderson advances to SVP of distribution; and Raquel Williams becomes VP of distribution.

Steve Mandala joins Estralla Media as chief revenue and local media officer. Mandala recently served as president, ad sales & marketing at Univision.

BBC Studios’ LA production arm promoted Ryan O’Dowd to the newly created position of EVP, entertainment and music. He previously was SVP, entertainment development.

Havas Media Group named Sarah Ivey as its chief strategy officer, North America. Ivey, who most recently served as founder and head strategist for agency Agents of Necessity, replaces Meghan Grant, who was elevated to president of Havas Media Group US and chief client experience officer for North America.

ViacomCBS Networks International elevated Fathima Beckmann to VP of global inclusion.. Since joining the company in 2017, Beckmann has served as communications director for ViacomCBS Networks Africa.

Susan Arnold, a longtime member of the Disney board, will replace Bob Iger as board chair when Iger wraps his tenure with the company December 31.

This Day in History
1804 – Napoleon was crowned emperor of France at the Cathedral of Notre Dame in Paris.

Answer to Our Last Trivia Question
What was Andy Griffith’s first TV series after “The Andy Griffith Show (1960-69)? “Headmaster” (1970-71). Kudos to: Gerry Bixenspan-TV Marketing Inc./NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Louis Lewow-FITE/Atlanta; Charles Lore/NY; Greg West-WATC TV/Atlanta; John Kukla-KDFW-KDFI/Dallas-Fort Worth; Andy Pittman-TAMU/College Station, TX; Paul Blutter-Walk and Talk Production Rentals/Burbank; Tom Moore-Kalt Productions/LA; David Westberg-SAG*AFTRA Credit Union/Burbank

Today’s Trivia Question
On which fellow late-nite funnyman’s Hanukkah special did Jon Stewart pop in to teach a lesson about the Festival of Lights? Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Will develop promotional strategy across all linear & digital platforms and lead a team while working cross-functionally to align and optimize the execution of strategies to drive ratings and business growth. Bachelor’s Degree, min 10 yr. exp as promo scheduling strategist in Broadcast or Cable Network. Expert with GRIP it! Full info HERE (12/17)



Manage all aspects of consumer marketing and development; increase the visibility of its programs. Develop and refine messaging to connect our work with key audiences. Campaign leader for programs, events and initiatives. Manage, mentor and coach junior members. 10+ yrs exp in marketing/advertising position. Full info HERE (12/16)

Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (12/15)

Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (12/15)

Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (12/15)

Conduct research and generate weekly reports on media trends and remain highly informed of trends and developments. Research, evaluate, identify and develop the most relevant topics/issues and propose the most appropriate. Plan and curate Paley Public Programs and other special events. 8+ years progressively responsible leadership required. Full info HERE (12/15)

PALEY CENTER FOR MEDIA/ NYC, NY: Develop, ideate, project-manage, book, and confirm an exciting, influential, and relevant calendar of programs. Book major shows and A-list talent; produce aspects exhibits that need to be coordinated with a network or studio. 8+ yrs of producing live productions and 3+ yrs of project and budget management experience, in a supervisory capacity req. Full info HERE (12/14)

Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange.” Bilingual: English/Spanish and significant contact base required. A min of 10 yrs experience req. Full info HERE (12/14)


Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange. A minimum of 7 years’ experience in a senior role at a recognized and established entertainment entity required. Full info HERE (12/14)

Manage multiple aspects of paid campaigns with an agency from strategy to planning & execution. Assist in monitoring & reporting on paid Digital, Programmatic, Search, & Social performance. Partner w/ brand & creative teams to ensure all creative needs for media planning are met. 5+ yrs of work exp. in integrated or digital media planning/buying. Full info HERE (12/13)


Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (12/9)

DREXEL UNIVERSITY/PHILADELPHIA: Drexel University seeks applicants for an Assistant Teaching Professor in the Graduate Program in Television & Media Management. Expectations include inspiring teaching, current industry expertise, and acute attention to diversity, equity and inclusion as they relate to the future of the media landscape. Full info HERE (12/9)


Brainstorm brand IDs, show promos, brand promos and concepts, design style frames, build storyboards, composite and edit videos, animate titles, cut downs for social media and pitch reels. Being quick in providing multiple fresh layout/design within brand guidelines. Background in Graphic Design or Illustration is a very strong advantage. Full info HERE (12/8)


Sourcing/creating assets quickly based on verbal & written direction. Designing & creating enticing graphics for various media. Participate in brainstorms, articulate your ideas in writing, translate that thinking into beautiful pitch decks, & deliver best-in-class brand creative. 2-5 yrs of agency experience as a graphic designer or art director. Full info HERE (12/8)


Manage all aspects of consumer advertising and marketing develop. Campaign leader on assigned projects and initiatives. Execute marketing programs to support specific marketing objectives across different channels and segments. 5-7 years of experience in PR, marketing, social media, advertising in a non-profit, agency or corporate setting. Full info HERE (12/8)


Expertise in editing website in WordPress quickly and efficiently. Ability to create compelling content creation for the website(s). Assist with digital advertising planning and provide assets and assist with coordination of website development. 5+ yrs of experience in digital marketing or communications in a non-profit, agency or corporate setting. Full info HERE (12/8)


Responsible for media planning across all digital properties, including Discovery+ and focuses on pre through post sale campaign stewardship. Serves as a key point of contact with internal and external partners. 1+ year of relevant experience required. Full info HERE (12/7)

Contribute actively to the start-up phase of each search. Gather relevant information regarding the appropriate industries and target companies. Identify potential prospects and sources and validate potential candidates through reference and source calls. Progressive business experience in executive search and undergraduate degree required. Full info HERE (12/7)

Deliver high-impact executive search recruitment research. Manage research projects as needed by proactively identifying and mapping out global talent and organizational structures. Pro-actively utilize research tools to support search execution. Experience in Executive Search, with established success in in-house recruiting and/or Search Firm. Full info HERE (12/7)

Produce News promos, Cold Opens & digital content. Responsible for producing daily topical, tune-in, proof of performance & image on-air promotion spots & campaigns on tight deadlines. Expert at writing, producing and editing snappy, focused and original spots that provide viewers with a compelling reason to turn to PIX11 News over the competition. Full info HERE (12/6)

WORLD OF WONDER/HYBRID/REMOTE: Creating and executing in-show integrations, Branded Content, Influencer Campaigns, and Experiential programs, managing all phases of the entire sales & marketing process from RFP ideation, to execution, and to campaign wrap reports. 3 to 5 years of Account Management or Marketing related business experience. Full info HERE (12/6)

TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy and excellent communication skills are a must. 1-3 yrs experience preferred. Full info HERE (12/5)

Prepare and revise sales plans that maximize the use of inventory while fulfilling agency/client requirements. Manage and process all cancellation and expansion options. Maintain client schedules to ensure delivery of buy, build/schedule ADU packages as needed. 2-3 years of ad sales linear/digital experience. Full info HERE (12/5)

Ensure that all details negotiated are fully executed post sale; ensure all deals are executed correctly and ensure all billing issues with advertisers are resolved. Work as a team to make sure all clients needs are met. Proficient in Microsoft Office Suite and solid presentation skills required. Full info HERE (12/5)

ABC: Olaf’s Frozen Adventure, The Toy Story That Time Forgot, The Great Christmas Light Fight
CBS: Young Sheldon, United States of AI, Ghosts, B Positive, Bull
CW: Walker, Legacies,
FOX: NFL Football
NBC: Annie Live!
PBS: This Old House, Ask This Old House, Neanderthal, Neanderthal
Telemundo: Por Amor o Por Dinero, Hercai: Amor y Venganza, Malverde: el Santo Patron
Univision: La Rosa de Guadalupe, Vencer el Pasado, La Desalmada



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