11/25/15: National Geographic to debut its first original digital content; Amazon causes stir with Man in the High Castle subway campaign; Netflix nabs two new original films



CYNOPSISDIGITAL
11.25.15

Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing.

TOP NEWS

 
Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. The Thanksgiving rollout includes the premiere of Best Job Ever, a look at some of the world’s more unique careers, and Expedition Raw, an extreme travel series. Two more series, including trivia show Today I Learned, will debut next Tuesday.
 
The galaxy’s snarkiest theater-goers are about to retake their seats. The long-running TV series Mystery Science Theater 3000, which centers on a janitor and his two robot sidekicks as they rip on B movies, has hit its initial $2.6 million Kickstarter goal, guaranteeing three new episodes. (Hitting $5.5 million will guarantee a full 12-episode season­Kickstarter page here.)  The original series, which ended in 1999, split its 11 seasons between Comedy Central and The Sci-Fi Channel (now Syfy). According to Shout! Factory, which owns the rights to MST3K, all members of the original cast will be invited to participate in the new series in some capacity, possibly in cameos or as writers­though no formal offers will be made before the series reaches its final Kickstarter goal. Still, some cast-members have been announced: Creator Joel Hodgson saysthat Felicia Day (Dr. Horrible’s Sing-Along Blog) will star as the show’s primary antagonist, while the janitor will be played by comedian and Nerdist Podcast co-host Jonah Ray.

 

NEW PROGRAMMING + DEALS
 

Some theater chains may have pitched a fit about it, but it seems that nothing will deter Netflix from debuting its newest films day-and-date (both theatrically and digitally on the same day). The company’s two newest acquisitions are Girlfriend’s Day, a comedy starring Bob Odenkirk (Better Caul Saul) and Mercy, a home invasion thriller written and directed by Chris Sparling (Buried). Both films will receive day-and-date streaming and theatrical releases; no release dates have been announced.
 
The Upright Citizens Brigade wants to be seen and heard. Less than two months after partnering with NBC streaming comedy service Seeso, the revered comedy group has now inked an exclusive audio pact with the spoken word media company DGitial Media. UCB and DGital Media will work together to produce, distribute, and market existing podcasts, as well as create new content. Learn more about the content here.
 
We’re closing in on Thanksgiving, so it’s time to ask: What are you most thankful for? If the airline industry has its way, in-flight streaming might just make your list. A few weeks back, Virgin America partnered with Netflix, but Amazon and JetBlue are not to be outdone. The latter two companies have teamed up on a new deal: Amazon’s Prime Video and Prime Music will be available to stream on 150 of JetBlue’s planes beginning this week. Passengers won’t be required to buy Wifi access, but be warned, you’re out of luck unless you’re a Prime subscriber.
 
 

OTT + SVOD

 
Clip-clop. There’s an SVOD market for every conceivable audience segment these days, and horse-lovers are up next. New streaming platform HorseLifestyle.TV features narrative and documentary films, as well as series, and digital access to books and magazines. Needless to say, all of the content is horse-related. The service costs $12.95 per month – more than the most expensive Netflix or Hulu subscription plans. Some people just really love horses.
 
Speaking of audience segmentation, when it comes to Argentinian expats living in North America, YuppTV’s got the inside track. YuppTV, best known for streaming Indian TV and movies, is debuting in the U.S., Canada and Latin America in 2016. Expected to be priced at $10 a month, the service will include a package of Spanish language content, including local Argentine programming.
 
The Man In the High Castle presents some unique marketing challenges. A dystopian drama about a universe in which the Axis Powers won World War II, its content could be a little daunting for some viewers. So Amazon might be forgiven for trying to get creative. Still, the company’s latest effort to market the show in New York City was a tad ill-advised. After decorating a number of NYC subway cars with Third Reich imagery – most prominently the German eagle – the ensuing complaints prompted the company to pull the plug on the marketing ploy. The main lesson here: In a city with a Jewish population of over one million, decking out the trains with Nazi signage arguably isn’t the ideal marketing approach.
 
 

CONTENT PROGRAMMING

 
Starting today, the finale of Myx TV reality series The Doll Life will become available for streaming on Myx TV’s website. The series is a behind-the-scenes at Dolldelight, a Japanese street fashion brand.
 
What happens on the field is exciting – but that’s not where all the action is. The December 2
Cynopsis Sports Engagement Summit will bring together the sports world’s most accomplished social media and eSports communicators. And as an attendee, you’ll have rare access to their knowledge. Register for the Summit here: http://www.sportsengagementsummit.com/
 
 

APPS

 
A new app for Twitter’s  Vine  video-sharing service has been added to the Apple Watch. The app can display content curated by the Vine team, as well as videos from users’ favorite Vine stars. Anyone who has installed the latest version of Vine on their iPhone can also access the new Apple Watch app.
 


A CYNOPSIS MESSAGE


HOW TO TRAIN AND RETAIN THE NEXT GENERATION OF EMPLOYEES

Technology, globalization and the recession changed the way Gen Y and Gen Z view work – and as a result, recruiting the best candidates, and keeping them, requires a shift in management style.

Industry experts will reveal new approaches for boosting productivity and reducing turnover in our latest jobs webinar on Thursday, December 10.

CLICK FOR MORE INFORMATION AND TO REGISTER. 



 

DIGITAL CONTENT CREATORS

 
William Morris Endeavor
(WME) continues apace with its recent flurry of digital signings. The latest is YouTube creator John Boswell, AKA Melodysheep. Boswell is best known for his Symphony of Science series, in which he auto-tunes the spoken words of science experts and mashes them up into educational music videos.
 
Seems like Logan Paul is becoming the go-to guy for branded social media content. Earlier this month, the Vine star partnered with Dunkin’ Donuts; now it’s on to Aeropostale. As part of a new Black Friday promotion, Paul will visit multiple Aeropostale stores in the Southwestern US, chronicling the trip over Snapchat, Instagram, Twitter, and, of course, Vine.

 
ADVERTISING

 
The video inventory management platform SpotX has introduced Curated Marketplaces, a new product that can gather similar videos from multiple publishers, then package them together based on common content or audience categories.  Curated Packages can be arranged by demographic, performance-based goals (such as viewability), context (such as the type of device), or custom criteria.  And, according to a release from SpotX, “The marketplace is [then] presented to the buyer under a single Deal ID, increasing efficiencies for publishers and advertisers.”

RESEARCH

 
Media owners, take note: Third party verification is incredibly important to advertisers, and if you don’t address their concerns, they might just bolt. The Association of National Advertisers surveyed 154 of its members over the summer, and here’s what they found:
 
97% of respondents thought that digital media owners’ inventory should receive third-party measurement.
 
90% of respondents said they’re not confident that their digital working media meets industry viewability standards.
 
Of course, it’s not just about what advertisers think; more important is what they’ll do. So here’s another stat from the survey: 61% of respondents said they would shift their spending somewhere else if digital media owners didn’t provide independent measurement. Only 10% said they’d stay put. (29% said “other,” whatever that means.)
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Only (11/16/15 – 11/22/15)

Series/TVI:
Master of None (Netflix)/
0.99
Jessica Jones (Netflix)/0.92
The Man in the High Castle (Amazon Prime)/0.63
Community (Yahoo)/0.43
Orange Is the New Black (Netflix)/0.4
Narcos (Netflix)/0.4
House of Cards(Netflix)/0.35
Sense8
(Netflix)/0.35
Daredevil (Netflix)/0.28
Star Wars: The Clone Wars
(Neflix)/0.26
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


A CYNOPSIS MESSAGE


SALUTING TV’S COMMITMENT TO COMMUNITY
2015 CYNOPSIS SOCIAL GOOD AWARDS

Entry Deadline: December 10, 2015
Late Submissions: December 17, 2015
Awards Event: Summer 2016 (NYC)

VISIT OUR WEBSITE FOR ADDITIONAL INFORMATION ON:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and more.
http://cynopsis.com/event/2015-sga/.



 

DIGITAL SPOTLIGHT

 
If you see an IMAX movie anytime soon, you’ll notice that the feature presentation is preceded by a powerful new anthem. That composition was the work of Joel Beckerman and his company, Man Made Music. The piece was composed with the help of a 150-piece orchestra and 75-voice choir – not to mention a slew of electronic sounds. “You can both hear technology and feel the live players,” said Beckman in a recent phone call with Cynopsis Digital. “And it really encapsulates and tells the entirety of IMAX’s story.” Check out the Anthem here.

See you Monday,
David Teich
11.25.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VIDEOGRAPHER/EDITOR/MINER&CO STUDIO/NYC: Shoot & edit video of audience insights research. Clients Incl the Most Recognizable Networks in TV & Leading Brands. Experience shooting/editing focus groups and in-home mini-documentaries. Apply HERE (12/8)

JOB OPENING: SR PR SPECIALIST/Neulion/NYC: Help execute corp media relations strategy to drive key co messages to business, sports & ent ind publications & influencers. 5 yrs direct exp mng PR activities in tech &/or ent env. A mix of agency & in-house exp pref’d. Full info/apply HERE (12/4) 

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JOB OPENING: SR. MOBILE PRODUCT MGR/FOX Sports Digital/LA-Playa: Lead Dev+Mgt of Mobile apps, concept-launch for iOS, Android, WIN. Customer-focused analysis; mng entire lifecycle. 3-5 yrs exp consumer-facing mobile app dev, wire-framing. Knwlg of competitive mobile. Apply HERE (12/3)

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JOB OPENING: MULTIPLATFORM PRODUCER/COMEDY CENTRAL/NYC: Lead efforts to conceptualize/produce multiplatform content for all digital & social platforms. 5+ yrs multiplatform content prod exp @ major commercial media, ent or creative brand or interactive agency. Full info/apply HERE (12/2)

JOB OPENING: SR ANALYST, CONSUMER INSIGHTS/Nickelodeon/NYC: Facilitate & help mng consumer rsch projects, both qualitative/quantitative. 2-3 yrs+ qualitative/quantitative consumer & mkt rsrch exp @rsch supplier/ad agency or trends/innovation agency. & BA Deg. Fully info/apply HERE (12/2)

JOB OPENING: CREATIVE PRODUCER/NYC: Execute short-form creative that aligns w/brand vision, pitch and produce on-air quality work under quick turnaround. Min 5 yrs exp at agency, media org, non-profit, or political campaign pref’d. Full info/apply HERE (12/2)

JOB OPENING: MGR, SHORT FORM PROGRAMMING STRATEGY/Comedy Central/NYC: Exp’d content expert to mng short-form prgrmng across all platforms. 3-6 yrs exp TV prgrmng, pref w/focus on short-form content esp w/Snapchat app. Full info/apply HERE (12/1)

JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (12/1)

JOB OPENING: SALES & MKTG MGR-DISTRIBUTION/DISCOVERY/LA: Enthusiastic innovator to manage client relationships, pitch/implement strategic mtkg initiatives & support sales efforts for distribution+ partner mktg strategy across Discovery’s portfolio of ntwks.. 4+ yrs exp req’d. Apply (11/26)

JOB OPENING: DIRECTOR, PRESS & COMM/TV LAND/S. MONICA: Develop & implement PR/comm strategies for scripted series dev & prod. Relationships w/media in consumer, digital & entertainment segments. Req’s 7+ yrs in TV Comm/Media Relations Full info/apply HERE (11/26)

JOB OPENING: DIR SOCIAL MARKETING/AMC/NYC: Serve as in-house social media expert. Driver of social initiatives from idea creation to production. Understands social metrics and analytics. 4-6 yrs in consumer, digital, social mktg. Ntwk exp a plus. Apply HERE (11/26)

JOB OPENING: SOCIAL MEDIA MANAGER/SKRATCHTV/NYC: Create social media content for visual storytelling across multiple platforms. Manage programming and distribution across all social media platforms. Interest in golf a must. Full info/apply HERE (11/26)

JOB OPENING: MGR INTEGRATED MARKETING/IFC/NYC: Mng sponsorship based mktg from pitch to fulfillment. Serve as liaison between network & sales teams. 3-5 yrs int mktg & project mmgt exp. Creative thinker, strong comm skills & det oriented a must. Full info/apply HERE (11/26)

JOB OPENING: PARALEGAL/Screenvision/NYC: 5+ yrs certified paralegal exp, entertainment & advertising industry, drafting docs, corp state filings, transactional, intellectual property, trademarks, court proceedings, insurance. Apply screenvision.com (11/26)

JOB OPENING: MGR, CONSUMER PRESS & PUBLICITY/New Form Digital/Santa Monica CA: Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE [email protected] (11/26)

JOB OPENING: CONTENT STRATEGY ASSOC/BRaVe Ventures/NYC: Help build content investment/dvlpmnt business. From pilot to platform, take ideas at all stages & transform them into real IP for sale. Passion for media & 3-5 yrs exp at studio/ntwrk/dist. Full info/apply HERE (11/26)

JOB OPENING: DIGITAL SALES ACCT EXEC/BBC/NYC: Maintain/grow revenue for the BBC across our suite of web & mobile properties. 5+ yrs direct sales or relevant digital sales exp in NY mkt. Knwlg of Detroit mkt a +. Must be outgoing & orgnz’d. Full info/apply HERE (11/26)

JOB OPENING: MANAGER-DIGITAL SALES/ABC NTVS/NYC: is seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. This position serves as an internal expert in programmatic and performance media. Full info/apply HERE (11/26)

JOB OPENING: WRITER/SHOW RUNNER/NYC: Industry leading prod co seeks documentary show runner. Strong writer & post producer. True Crime experience a plus. NY based. Please send resume & credits to [email protected] (11/26)

JOB OPENING: RESEARCH MGR/NBC ENT/NYC: Support ad sales & mktg. Strong analytical, writing & verbal skills req’d. Exp w/MRI & Nielsen (TV Toolbox, TV Brand Effect) tools. 5 yrs media rsch w/brdcst/cbl ntwk/ad agency or media rsch co a must. Mgmt exp a +. Full info/apply HERE (11/26)

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JOB OPENING: DIRECTOR of MEDIA/KNBC/LA: The Director of Integrated Media is responsible for integrating our newsroom practices into compelling digital content for our multiplatform newsgathering enterprises. Full info/apply HERE (11/26)

JOB OPENING: SALES & MKTG ASST TO SVP/DS SIMON MEDIA/NYC: Upbeat, organized & forward-thinking assoc. to support our Sr. VP of Mktg & Bus Dev. 1-2 years post-college exp, pref in PR, Comm, Media, Mktg or Advertising. Exc personal skills & det oriented a must. Full info/apply HERE (11/26)

JOB OPENING: AUDIENCE PROD ASST/Meredith Vieira Show/NYC: PT position looking to hire a freelance prod asst immediately. Must be a people person w/great comm skills, excellent research ability, able to provide high level of guest svc. Full info/apply HERE (11/26)

JOB OPENING: DIRECTOR, REGIONAL/NATIONAL SALES/CT: Leading and directing the operations in the Ad Sales Division of Comcast Spotlight. Establish direction of all sales activities within regional and national markets. 9+ years related experience. Full info/apply HERE (11/26)

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